Capitalize on Convergence, an Advanced TV Leadership Summit at Cannes Lions 2019 presented by Amobee

CANNES — Smart TVs offer amazing new opportunities to target viewers at the household level – but getting your head around what is still a fragmented and evolving ecosystem is a bit like herding cats. In a sit-down discussion at Cannes Lions, Tracey Scheppach – who encountered that challenge over years spent specialising in smart […]

CANNES—Perhaps the best way to summarize a panel discussion with executives from LiveRamp TV and NCC Media about advanced-TV interoperability is the following quote from NCC CEO Nicolle Pangis: “We’re in the bottom of the first inning of a baseball game that’s going to go into extra innings.” This theoretical game isn’t going to be […]

CANNES — When Comcast acquired European satellite TV provider Sky last year, it didn’t just get a leading continental telco and TV operator; it also got one of the world’s earliest addressable TV pioneers. Sky launched AdSmart back in 2014, using its own customer data to analyze viewers on advertisers’ behalf and sending household-specific linear TV ads […]

CANNES—Not all programmers face the same issues when it comes to simplifying cross-screen, advanced advertising. This was readily apparent in a panel discussion with executives from Fox and Univision at the recent Cannes Lions International Festival of Creativity. What also came to the fore in this segment recorded at the Beet.TV advanced TV summit and […]

CANNES—Sensing that “convergence was finally emerging” on the buy- and sell-side of the cross-platform universe, Amobee placed a bet last year with its acquisition of Videology. “Timing is everything,” Amobee Chief Strategy Officer Philip Smolin said at the 2019 Cannes Lions Beet advanced TV leadership event. There was no doubt that consumers had completely changed […]

The UK’s leading commercial TV broadcaster has upped its commitment to programmatic TV and video ad sales, in a move that sees it partner with a big ad-tech supplier. The broadcaster, which airs Downton Abbey and Coronation Street in the UK, recently picked Amobee as the platform through which it will distribute its digital ad inventory. The UK’s […]

CANNES — You don’t have to be operating digital media to benefit from digital advertising optimization. US Spanish-language broadcaster Univision is finding that there is still plenty more value to be mined from live linear TV, after refocusing on the medium following an earlier expansion in to digital and English-language content. “What’s unique about our […]

The UK’s leading commercial TV broadcaster is steadily gathering more data with which to target ads for its own online audience. Now it is taking that ability up a notch, with a two-way partnership with an ad-tech platform helping it go one step farther. The broadcaster, which airs Downton Abbey and Coronation Street in the UK, recently picked […]

Put aside your competition and come together to create solutions that benefit everyone. That was the clarion call from an ad-tech exec enjoying the sunshine at the Cannes Lions advertising industry gathering. “Everybody sees kind of this moment in time, where we can really embrace converged strategies,” says Philip Smolin, Amobee chief strategy officer, in […]

CANNES—A direct relationship with owners of television advertising inventory is one of the core premises behind Project OAR, which hopes to develop an open standard for addressable ads on connected TV’s. “As long as there’s someone in the middle, there are levels of complication that just won’t make this work,” says Jodie McAfee, SVP of […]