Beet.TV Global Addressable Leadership Forum presented with Wavemaker

CANNES — Together, they have partnered to raise the bar for addressable TV advertising, the new practice through which ad buyers can target viewers down to the household level. So, what do Sky and Finecast think is the future for addressable? Sky is the UK’s leading pay-TV provider, whose AdSmart was one of the world’s […]

CANNES — Whoever ultimately ends up owning UK TV and telco operator Sky, following the current acquisition scrap, won’t just be getting the country’s leading pay-TV company – it will also be gaining one of the world’s earliest addressable TV pioneers. Sky launched AdSmart back in 2014, using its own customer data to analyze viewers on […]

Whether it is AT&T buying Time Warner, Comcast and Disney bidding for 21st Century Fox, or the earlier roll-up of Verizon, Yahoo and AOL, one thing is clear – US media and technology consolidation is in full-swing. One more thing that’s in full-swing? The arrival of consulting firms to the advertising and marketing party. For […]