The Mastercard Automated Advertising Panel, Cannes Lions 2017

CANNES — From May 2018, strict new regulations governing how companies can handle European citizens’ data will pose a challenge to everyone who handles customer or audience data. Amongst other stipulations, the European Commission’s General Data Protection Regulation (GDPR) measures include: tighter consent conditions for the collection of citizens’ data. consumers can instruct companies to stop […]

CANNES — In the last couple of years, data-driven and programmatic advertising techniques have grown in importance to ad agencies, so many of the agencies have put the processes at the heart of their organizations. For many, that has meant a promotion for the executives who once ran outlier data divisions within an agency but […]

CANNES — Mobile is one of the biggest forces shaping digital marketing, marketers are challenged to agree common data standards, and advertising can enjoy a healthy future where commerce is taking place. Those were some of the conclusions of a panel of ad agency technology executives, who debated the topics in a session recorded by […]

CANNES — Will Netflix introduce advertising? That is a question on many minds in Silicon Valley, Wall Street and Madison Avenue alike. Often, the question is framed as an “either-or” in which Netflix would have to choose between continuing its current premium SVOD model or ripping it up in favour of ad funding. Previously, Ampere […]

CANNES — What do executives at the bleeding edge of marketing strategy think about the way the business is changing? That was the main question on the lips of moderator Jay Sears, the SVP of MasterCard’s advertising intelligence, when he chaired a panel discussion on the topic on the shores of the Cannes Lions festival […]

CANNES — The world of online advertising has grown up by using metrics like click-throughs as proxies for advertisers’ real end goals, like driving sales. Now, slowly, as new attribution technology hots up, brands are being promised the ability the ability to close the loop. But, whilst, to many, this evolution appears to be driven […]

CANNES — Many brands remain wedded to an advertising planning system developed by econometricians – but the so-called “marketing-mix modelling” doesn’t necessarily give them all the answers about campaign performance. In this discussion panel recorded by Beet.TV, ad agency tech executives say many clients are capable of moving forward – but they are caught between […]

CANNES – As more marketers seek to use data to achieve the kind of accountability that direct-response media has typically provided, agencies are improving the way they handle sensitive consumer information. In the past month alone, Dentsu Aegis Network rolled out a PII-based data platform and appointed a global data compliance officer in advance of […]

CANNES — Brands spend too much time measuring the wrong metrics and should, instead, switch focus to look at a holistic overview of what matters in world in which they take back control. That is according to the chief of the media agency network launched by Omnicom last year. In this video interview with Beet.TV, Hearts & […]

CANNES — GroupM is reconfiguring its agency businesses for a new advertising world in which advertisers expect to measure and pay for ads that bring real, identifiable business results. In this video interview with Beet.TV, GroupM north America CEO Brian Lesser explains the group is responding a world in which the agency business model is fast-changing, […]

CANNES – Brands need to break away from the limitations of traditional digital ad measurement, to embrace a world in which they can achieve true business outcomes. That is according to the tech chief of one leading ad agency. Compared with analog, digital advertising may be sophisticated but, without having full sight of outcomes like […]

CANNES – Advertisers have made big strides in understanding issues like digital ad viewability and consumer attention. Now they need to focus more on understanding business outcomes. To Jay Sears, this means focusing not on proxies or clicks or even intention “but actual sales lift as the result of an exposed population seeing an ad.” […]