Cannes Lions

CANNES –  This year’s Cannes Lions was notable for its deal making and the formation of “serious” partnerships, says Wenda Harria Millard, COO of the powerhouse consultancy MediaLink, in this interview with Beet.TV She says it was “different” this year as many of the most of the media “moguls” descended on the French Riviera — […]

CANNES – Having been the long time editor of Britain’s Daily Mirror, with a circulation of over 2 million, Piers Morgan now finds his influence on a bigger scale, with his 5 million followers on Twitter. As editor-at-large for the Daily Mail, he says that his use of Twitter can often time garner 2 million views […]

CANNES — A couple of years back, video ad-tech outfit Ooyala acquired peer Videoplaza to combine geographic footprints and technological capabilities in a single company. Now the joined-up outfit is going to market. “We have invested in the ad-tech business since acquiring Videoplaza a couple of years ago,” Ooyala programmatic GM Scott Braley tells Beet.TV on the company’s first […]

CANNES — If you Google “ad agency disintermediation“, you won’t fail to see the debate. With countless advertising and marketing technology platforms now on offer to help brands plan, buy and understand their communications, people are starting to wonder – is the ad agency over? In other words, will clients begin to run more of their own […]

CANNES — Facebook’s announcement on Wednesday, in which it said it would prioritize updates from users’ friends and family over those from news organizations, has caused a shudder in media land. Many publishers have spent the last few years locked in a pattern to acquire social followers, and to distribute content on social platforms, in the hope of […]

CANNES — TV ads targeted at individual households may be more expensive than those traditionally delivered en masse – but extra data that closes the loop between ad spend and sales lift will make things cost-effective in the long run. That’s according to a comScore TV chief. comScore national TV EVP Chris Wilson says his media measurement company […]

CANNES — To license fee-payers in the UK, the idea that the BBC could run ads at all – let alone sponsored content – is anathema to the service. But that’s the UK. Beyond the border, BBC Worldwide, the corporation’s commercial arm, is charged with raising revenue from advertising. Last year, branded content, through its new BBC […]

CANNES — The emergence of an ad format that can bring more video advertising, even where there was no video content, heralds a new era of business, according to an executive in the ad-tech space. Video advertising platform Videology’s chief commercial officer Ryan Jamboretz is talking about “outstream”, the format which inserts auto-playing video ads between […]

CANNES — Marketers need to define their agency relationships clearly, outlining the acceptable and unacceptable behaviors, and address any gaps in expectations, says Lou Paskalis, Senior VP, Enterprise Media Executive at Bank of America, in this interview with Beet.TV. He spoke about the recent Association of National Advertisers’ report on kickbacks. He serves on the transparency committee at the […]

CANNES — The advertising industry is in a kind of crisis. Around the world, repeat surveys indicating high and growing use of ad blocking software are spooking the media industry. Marketing agency Havas Media Group is amongst those wary of the new reality. “Advertising is less and less acceptable for many consumers,” Havas Media Group global MD […]

CANNES – A palpable sense of frustration was on display at a Carat-sponsored panel that bemoaned the slow pace of the shift to measuring television and video ads based on business outcomes. It started with a simple question from moderator Doug Ray, who is U.S. CEO for Carat: “What do we need to do that […]

CANNES — Why hire one yacht at Cannes Lions when you can hire two? Daily Mail’s MailOnline is surging – the site is a behemoth in traffic terms, fuelled mostly by advertising. That’s why MailOnline moored its yachts in the harbour during the advertising festival this month, to meet and greet brand partners. But MailOnline chief operating officer Rich Caccappolo […]

CANNES — WPP-owned data-driven audience-buying platform Xaxis is growing fast. Launched five years ago, the outfit is now going in to overdrive. The company has grown from fewer than 100 to more than 1,500 employees, to more than 3,000 brand customers and more than $1bn in revenue, 15% of which comes from outside WPP and its Group […]

CANNES — Video ad tech vendor Eyeview is now up to $58m in funding across six rounds, after it took a $21.5m series D round from an investor in its native Israel this month. Qumra Capital is a new investor addition to the line-up. Eyeview says it will use the funding to further invest in its sales, […]

CANNES – How many choices television and video content distributors should give viewers in return for fewer or no advertisements—and the various forms those choices can take—drew mixed opinions among a panel of buyers and sellers. If the session hosted by Omnicom’s OMD agency network elicited agreement on one thing, it is that consumers have been […]

CANNES – Spotify wants brands to get intimate with its listeners, because it knows what they are feeling. Artists, meanwhile, can drop in anytime and check out the geographic popularity of their labors. In an interview with Beet.TV at the Cannes Lions festival, where Spotify had a major presence on several panels, Head of Sales […]

CANNES – Progress is being made on measuring cross-platform audience engagement and proving that advertising campaigns on those platforms are working. But the CEO of Carat USA thinks figuring out which creative messaging works best within a given platform should be happening faster. Doug Ray, in an interview with Beet.TV, ticks off his priorities thusly: […]

CANNES — It’s not even a year since The New York Times, a stalwart of text publishing, bowed a virtual reality app for VR-enabled mobile phones, showcasing reporting in 360 degrees. Already, NYTVR has 600,000 users, a company executive tells Beet.TV. “We never could have imagined how big it would become,” said New York Times advertising and innovation […]

CANNES – Seems like all of a sudden, everyone’s a storyteller—brands and media companies alike. Not to be left behind, Yahoo Storytellers has made its debut, an effort the company’s Chief Revenue Officer dubs “story telling with an ROI.” In an interview with Beet.TV, Lisa Utzschneider says that as the result of Yahoo having offering […]

CANNES – Amid much soul searching about reducing ad loads to better engage viewers, brand marketers face a fundamental balancing act: formats and advertising mix, according to Andrew Feigenson, Managing Director of Digital for Nielsen. Indeed, total audience planning and measurement will be a major topic as the global company convenes its annual Nielsen Consumer […]