Cannes Lions

CANNES – Data-driven advertising messaging has helped MasterCard advance from story teller to story maker, a “super exciting” process and ongoing journey for the industry says Ben Jankowski, Group Head of Global Media for the payment solutions provider. Jankowski welcomes the discussion at the Cannes Lions of the evolving meld of creativity and technology. “To […]

CANNES – Believing that so much advertising has become noise, Time Inc. CEO Joe Ripp thinks the best way for advertisers to engage with consumers is to engage with the best story tellers. No surprise that they include magazine editors. In an interview with Beet.TV, Ripp extols the virtues of magazines by citing a recent […]

CANNES – When it comes to selling ads, can web publishers make more money by doing less? The co-founder and CEO of ConvertMedia thinks so, citing a “race to the bottom” with fixed banner ads. Yoav Naveh, who heads the outstream video supply side platform, believes publishers became fixated on fixed banner ad placements, to […]

CANNES – If practitioners in the programmatic advertising space could not only educate creative and media agencies as to the benefits of data and technology but also inspire them, then all parties might just reinvent marketing. This frank assessment from Caspar Schlickum, Co-Founder and CEO of Xaxis EMEA, the WPP Group programmatic unit, came after […]

CANNES – What do Taylor Swift and Sarah Palin have in common? They’re both between the ages of 25 and 54—a heretofore one-size-fits all demographic for brands like Special K but a meaningless metric for today’s more precise targeting, says Aaron Fetters, SVP of Marketing Solutions at measurement and analytics provider comScore. Fetters should know […]

CANNES – Noting an “inflection point” involving creativity, data and technology, the chairman of WPP Group’s Xaxis programmatic unit has this message for the creative community: Give us as many levers as you can to help us optimize advertising campaigns. “Creativity has been a little behind in terms of taking advantage of all the data […]

CANNES – CNN anchor Anderson Cooper, who likes to tell “other peoples’ stories”—sans teleprompter—has some advice for a generation that has access to lots of information: take the time to learn where it’s coming from. Whether it’s the ongoing news story about the mass shootings in Orlando or the 2010 earthquake in Haiti, Cooper wants […]

CANNES – Original CNN programs like “Anthony Bourdain: Parts Unknown” and “The Hunt with John Walsh” has given the network “an entirely new dimension”—along with a whole new audience and advertiser slate, says CNN Worldwide President Jeff Zucker. In an interview with Beet.TV, Zucker says that CNN “is a very different network than it was […]

CANNES — Programmatic is fine – but the programmatic revolution may already have happened. Next up? Back to storytelling. That’s what a growing number of advertising execs say. One of them is Iain Jacob, the Chief Executive Officer, EMEA for Publicis Media .”A lot of ad-tech to date has been about optimization, improving efficiencies and automation,” […]

CANNES — The growing visibility of online ad blocking, believed to be a response to excessive ad volume, is giving rise to advertiser worries about overly aggressive advertising across all media. Even TV is getting twitchy about viewers’ response to the way it programs advertising – something Discovery Communications ad sales EVP Sharon O’Sullivan says she has noticed. “With traditional […]

CANNES — By his own admission, the CEO of media buying agency PHD Worldwide says 2016 has been “pretty good to us” so far. The group has signed new contracts with Delta Airlines, Carnival cruises and recently won the business of the whole Volkswagen Group globally, having already worked for several of its sub-brands. Now at Cannes Lions, where his company is […]

CANNES – The advertising industry’s reaction to a report critical of advertising and media agencies that the Association of National Advertisers (ANA) believes pad their compensation via non-transparent tactics continued with a testy waterfront exchange here. It’s a subject that won’t be going away soon. Beet.TV was present for the contentious discussion sponsored by Rubicon […]

CANNES – “When the internet was kind of being born, I was doing a different career. But I was always really fascinated by it,” Gwyneth Paltrow said Tuesday during a panel about her company, goop, at Cannes Lions. Goop, which Paltrow said she thought up long before it became a brand, launched in 2008 as […]

CANNES – Reducing the commercial load in television programming is “a heavy topic,” says the chief investment officer at global media agency OMD, and while he welcomes experimentation he wonders whether people will even notice. “There’s a lot of discussion here about having one fewer pod in an hour-long show,” Ben Winkler says in an […]

CANNES – Letting television viewers choose a reduced advertising load is overwhelmingly positive for Fox Networks, which offers a “choice card” whose most popular offering is an interactive, immersive ad instead of multiple ads. According to Joe Marchese, President of Advanced Advertising Products at Fox Networks Group, “over 80 percent of people will choose to […]

CANNES – While reducing advertising load to capture and keep consumer eyeballs is a reality, marketers shouldn’t expect the price of television inventory to go anywhere but up. This is why the TV industry must invest in additional measures of advertising effectiveness, according to MediaLink’s Matt Spiegel. At the end of the day, marketers need exposure to consumers […]

CANNES — The sky is not falling, and TV is not dying. Despite the gloomy predictions of some digitally-focused observers, television still has a healthy life, and is complementing, not caving to, alternative channels. “A lot of people are saying that TV is dying,” says the ad agency group Omnicom Media Group‘s (OMG) Asia-Pacific CEO Cheuk […]

What should a brand be in 2016? “Authentic.” That’s the watchword everyone is using these days, and Omnicom’s OMD media agency is no different. As the Cannes Lions International Festival of Creativity got underway this week, OMD camped out at what it’s calling its “OMD Oasis“, a terrace on the Croisette where it will host more than […]

CANNES — The organizer of the increasingly large Cannes Lions festival, which got underway this weekend, has moved to allay rumors it may vacate its eponymous host by relocating to a rival city, by signing a decade-long deal with local politicians. The Lions’ 15,000 attendance swells the Cote D’Azur town’s 73,600 population every year, and is only getting larger, […]

Generally speaking, paid media is more expensive and not producing the audiences and outcomes that it used to, according to the head of IPG Mediabrands. So one of the ways that media agencies must become more dynamic organizations is by helping clients connect paid media with the bigger ecosystem of channels and consumer touch points. […]