Cannes Lions

CANNES — Over the last year, Beet.TV has been reporting on BBC Worldwide’s growing branded content initiative. Now the organization is formalising its offering in a new unit. Announced at Cannes Lions, BBC StoryWorks is the name of the content marketing that will have offices in Singapore, Sydney, New York and London and will be headed by […]

CANNES —  As media agencies have to work harder for clients in today’s digital world, they are finding a big benefit they bring lies in analyzing audiences, says Doug Ray, U.S. CEO & Global President at Carat, in this interview with Beet.TV. Audience buying, of course, is all the rage. Likewise, the ability to understand audiences may separate the […]

CANNES —  As advertisers analyze the effectiveness of their media spends, many are also asking if they are with the right agency. “Many CPG advertisers are all looking at an increase in the digital mix and global media mix and are checking and validating the TV dollars to see if they’re still working as well […]

CANNES — Today, ads on TV, internet video and mobile video, by and large, have to be bought separately. But that fact is changing, with many vendors wanting to help advertisers make one buy across multiple channels. TubeMogul is amongst those vendors. “Right now, we do a really job at automating the buying a desktop pre-roll buy or […]

CANNES — Over the last couple of years, ad buyers have fought hard against the perceived threat from fraudsters cheating them out of ad impressions. Now some feel Apple is about to exactly the same. Under iOS 9, the Safari web browser will support extensions that enable “a fast and efficient way to block cookies, images, resources, […]

CANNES — US retailers’ spend through “programmatic” ad-trading platforms will bust through 20% of their total digital ad dollars this year, according to eMarketer. But we should look on that as just the start, according to one leading marketer. “Why are we focusing it on such a small percentage of overall available inventory?,” B. Bonin Bough, SVP, Chief Media and […]

CANNES – An unprecedented amount of media agency assignments are in review.   Morgan Stanley has put that amount at $25 and considers the situation material to the stock price of big advertising marketing companies  Michael Kassan, CEO of powerhouse media consultancy MediaLink, is helping many big brands in their agency reviews.   He likens […]

CANNES – WPP is “placing its bets” with a variety of investments and initiatives outside what has been typically been a media holding company, explains CEO Sir Martin Sorrell in this interview with Beet.TV  The latest is a content creation agency created in alliance with Daily Mail and Snapchat, the company announced this morning in Cannes. […]

CANNES – Technology is allowing advertisers to target specific audiences and even individuals, rather than demographic groups.   With this targeting is coming new ways for attribution modeling determine the impact of media, explains Brian Terkelsen, President of MediaVest, in this interview with Beet.TV We spoke with him about attribution models, addressable TV and the […]

CANNES – From a backstage conversation at last year’s Cannes Lions with Facebook COO Sheryl Sandberg, the Festival for the first time will recognize the impact of gender inequality on creativity, explains Philip Thomas, CEO  of the Cannes Lions Festival, in this interview with Beet.TV  The award is called the Glass Lion. We spoke with him about […]

Does the future of advertising lay in curing the common cold? That may be so for Johnson & Johnson and its agency, J. Walter Thompson. Together, the pair have just bowed HealthyDay, an iOS app that shows US users local colds, flus and allergy symptoms as though they were checking the weather.  The project was implemented […]

The marketing industry may be going crazy for consumer data, but data is nothing without insight. Marketing company Y&R’s global CEO David Sable says the “digi-babble” and “BS” about data is missing something. “Data’s not new,” Sable tells Beet.TV in this video interview. “Thirty years ago, we all grew up using data. Today, we have way more sales […]

CHICAGO — What are the biggest and most exciting trends affecting advertising and communication today? Mobile, quicker time to sale, and the fusion of creative advertising by customer data, according to the boss of one of the world’s biggest ad agencies. Speaking with Beet.TV in this interview ahead of her visit to the upcoming Cannes Lions […]

Publicis’ VivaKi unit recently reorganized to thread programmatic trading throughout its sibling departments in a bid to take data-based planning to new heights and new media, according to a stablemate exec. “We are thinking not just data-centric but data-centric as it involves your entire media investment,” ZenithOptimedia activation standards, insights and technology EVP Julian Zilberbrand tells Beet.TV in […]

The intersection of data and creativity stands to be one of the hottest topics of discussion at Cannes once again this year. And as a result, more ad-tech executives and data scientists are receiving accolades for their work than ever before. “It’s exciting to have clients and to have people in our own organizations who […]

Be prepared for wearables to take on a bigger role in the advertising business and with consumers. That’s why agencies such as Mindshare are devoting significant resources to this emerging market, via partnerships with companies like Apple as well as through internal research. “We are looking at how consumers are receptive to messages on wearables, […]

Addressable advertising can yield huge new opportunities in TV with “impression-based selling,” says Kristin Dolan, Chief Operating Officer of Cablevision Systems Corporation, in this interview with Beet.TV. The cable operator has been selling ads with this type of census-level data for the last 18 months, using the access it has to every single channel tune-in in real time […]

Big media companies don’t usually buy vendors that want to rip up their historic main funding mechanism. But true[X] wants to reboot the way advertising is delivered by 21st Century Fox, which acquired it for $200 million in December. What is true[X]’s big idea? Rewarding viewers for interacting with good ads by showing them fewer ads overall, says […]

CHICAGO – The emergence of targeted, household-level TV advertising, will spawn a “renaissance” of creative ad making, says Tracey Scheppach, EVP of Precision Video at Starcom MediaVest Group, in this interview with Beet.TV She explains that creativity will be essential in delivering the right message to the targeted household.   But this renaissance is not happening quite […]

Addressable TV, delivering advertisements to a specific household’s cable or satellite box, is becoming a viable, albeit a nascent new medium with “hundreds of millions of dollars” being spent.  GroupM’s advance television unit Modi Media has implemented 100 addressable campaigns so far this year, says Michael Bologna, President, in this interview with Beet.TV Addressable works for brands, […]