Cannes Lions

CANNES, France — To reach its full potential, video advertising still needs to cross several hurdles surrounding viewability, measurement and cross-screen viewing, says Scot McLernon, Chief Revenue Officer for video advertising company YuMe, in an interview with Beet.TV. “We have a lot of advertisers that have tried video, and advertisers that want to get into […]

CANNES, France — Forgive him if you think “the year of real-time marketing” was 2013, when Oreo dunked in the dark – but Mindshare’s north America strategy chief thinks 2014 is the real deal. “Real-time has been about owned and earned,” Jordan Bitterman tells Beet.TV. “Tent-pole events like the Superbowl – ‘how do we get someone […]

CANNES, France — The blurring of editorial and advertising remains a hot topic. Now that implementations are commonplace, the opportunity needs to scale up to become easily repeatable, just like conventional ad formats. “Native is growing up,” says industry news site Digiday‘s editor-in-chief Brian Morrissey. “Custom things don’t scale. Advertising is a scale business. We’re seeing […]

CANNES, France — As brands chase engagement, a number of social publishing platforms are offering more tools to both drive and measure interaction of branded content, says John McCarus, SVP Social Content at Digitas during an interview with Beet.TV at Cannes. “Brands are starting to get help from a more evolved social structure and we now have […]

CANNES, FRANCE — Comedy – and content, in general – is having a renaissance due to the current wealth of user-generated content, says Kassem Gharaibeh, comedian and co-founder of Maker Studios. Comedy is a mainstay of entertainment, he says. Even without YouTube, it would still be around. “But what YouTube did was allow people who […]

CANNES, France — How will the relationship between media agencies, brands and TV networks evolve as underlying media and marketing platforms continue to be disrupted? The incumbent TV industry remains in a strong position, a Beet.TV panel heard. “There’s been a sea-change in the attitudes but, more importantly, the confidence of the broadcast and major […]

CANNES, France — What are the pros and cons of scale and consolidation when it comes to programmatic advertising technology? One major marketing figure is worried about the possible effects. “The thing that concerns me the most as we go in to programmatic is the neutrality of exchanges,” Mondelēz International’s VP of global media and Consumer engagement, Bonin […]

CANNES, France –  Media planning has been pretty easy of the past 50 years, with deals done in back rooms over Scotch and cigars.  The complacency of this dynamic is quickly changing with new technology and CMO’s need to embrace change, says B. Bonin Bough, VP of Global Media and Consumer Engagement at Mondelēz International, […]

CANNES – Powerhouse media investment banker Terence Kawaja has both a booming M&A advisory practice in digital adtech along with growing visibility as a va showman – a gig he clearly enjoys.   Here’s his spoof of  the hit song “Happy,” taped at Cannes last week with a number of media luminaries taking small roles. […]

CANNES, France — The move from a desktop digital world to one that is mobile is forcing advertisers to work harder than ever, says a veteran digital media exec now at an Media Rating Council-approved mobile ad serving company. “Delivering in to mobile is about 20 times harder than it is in desktop,” says Medialets […]

CANNES, France — It is ironic for the communication industry that the techies of so-called “programmatic” ad-trading technologies have often done such a poor job at communicating just what the techniques really mean. “Programmatic has been quite impenetrable,” says media agency Carat’s chief digital officer Anthony Rhind. “There’s a lot of jargon, a lot of technology, we […]

CANNES, France — Use of so-called “programmatic” techniques for trading and controlling online ads may have started out with cheap ad slots, but has gradually risen to premium inventory, says one of the scene’s main tech outfits. “You always see innovation happen at the bottom of the market, which is exactly what happened around the […]

CANNES, France — Initially seen as a way to trade in low-quality online ad spots, so-called “programmatic” technologies are growing up as top-tier publishers dip toes in the water. “In video, we’re seeing a huge shift in RTB (real-time bidding) – in buyers buying programmatically in an auction,” says programmatic ad tech vendor SpotXchange’s EMEA […]

CANNES, France — Whilst the online operations of many UK news publishers are now adopting different kinds of so-called “programmatic” ad trading mechanisms, those of the country’s commercial broadcasters are apparently farther behind. “Not all broadcasters are embracing a programmatic approach,” according to Nick Reid, UK MD of the programmatic video ad platform TubeMogul. “We […]

CANNES, France — Many in the industry are getting excited about the prospect that advertisers could buy spots in linear TV in real-time, just as they are now doing online. But legacy industry resistance may scupper that prospect, says one exec. “The old school TV guys say, ‘That’s never happening, over my dead body’,” according to […]

CANNES, France — The company whose main product was immortalized by Andy Warhol looks like sticking with TV fame for a lot more than 15 minutes – but that won’t stop it trying to make the medium more accountable. the Campbell Soup Company integrated marketing VP Yin Woon Rani tells Beet.TV: “We’ve put our content in […]

CANNES, France — It’s an ironic quip at this point. Every year for a while, it seemed like someone would predict “the year of mobile” would be next year. “We can officially say ‘the year of mobile’ was last year,” David Benson, Google’s branding solutions director for northern and central Europe, tells Beet.TV. “If you’re not […]

CANNES, France — Clients of ad agency OmnicomMediaGroup (OMG) have taken to so-called “programmatic” means of controlling and targeting online ad buys over the last year. “Over the last year or so, we’ve really seen a change in the way that programmatic is perceived by our clients and agency partners,” according to Josh Jacobs, CEO […]

CANNES, France — BBC Worldwide’s former advertising boss has seen the rise of programmatically-traded video advertising – but doesn’t think the established TV industry is about to go that way any time soon. “The TV industry is in rude health – there isn’t much of an incentive to change,” says Chris Dobson, the ex BBCWW […]

CANNES, France — People have talked about media “convergence” for years. But, for media agency Carat, the converged future hasn’t worked out the way people expected. “We used to talk about how everything would converge on a single device,” says global president Doug Ray. “The reality is, people’s bevahiors have converged around different devices.” It’s within […]