Cannes Lions

CANNES, France — “We’re trying to be the data layer for the new era of creativity in tech,” according to Deborah Hall, according to Deborah Hall, who co-founded Toronto-based Performance Content Group late last year. According to Hall, programmatically-traded online ad spots can be informed by social and mobile audience cues just as much as […]

From being a niche advertising sector not too long ago, mobile advertising has fast become the dominant digital advertising platform, says Rob Norman, Chief Digital Officer of GroupM Worldwide in this interview with Beet.TV   The rapid  transformation has been propelled by Facebook and Twitter, he explains. The transformation to mobile provides new opportunities and […]

CANNES, France — The coming evolution in which TV ad sales will be conducted using online practices will finally enable the real vision of digital media for brands, says Simulmedia CEO Dave Morgan. “A lot of the (advertising) approaches that worked in the digital world over the last 20 years are finally ready for application […]

AT SEA OFF THE COAST OF FRANCE — Advertisers are coming to realize that simply shovelling 30-second linear TV ad spots to connected TV platforms isn’t going to work – something that has spawned a new wave of vendors helping them customize ads for interactive screens. One such firm is New York-based BrightLine, which just […]

CANNES, France – Bringing authenticity and an easy sell to sponsored content is essential, explains the make-up  web celebrity Camila Coehlo in this interview with Beet.TV The Brazilian is part of Maker Studios, which is bringing her advertisers and creative support, she explains.  We spoke with her at Cannes Lions.   More on Maker Studios […]

CANNES, France –  Disney’s Maker Studio, the Los Angeles based multi-channel network (MCN) that distributes and promotes web videos from some 55,000 content creators around the globe, made a big push for advertising dollars at the  Cannes Lions festival.   Jason Krebs, who heads up sales, says that Maker has what advertisers want – scale […]

CANNES, France — Once upon a time, it was just a games device. Now, Microsoft’s Xbox consoles are used to consume TV, video, music and other content. “Gaming is the core,” says Microsoft’s advertising GM, Scott Ferris. “Over half of people who buy Xbox for gaming end up using it as their all-up entertainment source.” […]

CANNES, France — The recent acquisition by AOL’s Adap.tv programming video ad sales unit of two smaller vendor companies will help close the loop between marketing spend and corresponding sales, says a company exec. AOL acquired Santa Monica-based Convertro and Seattle-based Precision Demand. “The combination really helps change the game in terms of how you […]

CANNES, France – While there has been considerable conversation in programmatic media circles about a movement away from open exchanges to private exchanges, it’s not a matter of choosing one solution,  but of both, says Stephan Beringer, President of Audience on Demand at VivaKi, the digital unit of the Publicis Groupe. We spoke with during […]

CANNES, France — Nielsen global product leadership president Steve Hasker has put up a spirited defense of his media audience research provider and one of its core measurement tools. “A lot of people will talk about the GRP (Gross Rating Point) being dead,” he tells  moderator Terence Kawaja at this Beet.TV leadership summit. “We have never argued […]

CANNES, France — Some may characterize the rise of so-called “programmatic” online ad trading and control techniques as the transition of Mad Men into “maths men” – but one agency boss thinks the technologies can spur creativity by liberating staff from “drudge”. “I don’t think anyone signs up for our industry to be staring at an […]

CANNES, France — Advertisers are increasingly buying spots in online video ads through private exchanges, not on open exchanges, in order to guarantee quality inventory. “The majority of our clients are using private marketplaces … not just going out in to open exchange,” according to video ad tech platform Videology‘s chief development officer Ryan Jamboretz. […]

ON THE SEA OFF THE COAST OF FRANCE —  Sitting between Silicon Valley, Madison Avenue, Hollywood and Wall Street, MediaLink is a unique media consultancy, explains Wenda Harris Millard, president, in this interview with Dave Morgan. “We are operators.” At Cannes, MediaLink created a a number of high-profile seminars for its clients along visibility for […]

LONDON — Users’ news consumption habits are shaped by their devices and the time of day, says Guardian chief digital officer Tanya Cordrey. “In the morning, smartphones completely rule as people snack on bits of content before they go to work,” Cordrey tells Beet.TV. “At lunchtime, we see a huge pickup on desktop traffic. By […]

CANNES, France – While there has been much discussion about the move away from an open bid scenario, to private, programmatic marketplaces which match specific advertisers and publishers, Josh Jacobs, the Global CEO of OMD’s Accuen programmatic unit, says that while private exchanges are extremely important, an open ecosystem is also essential. In this interview […]

CANNES, France – While “programmatic” has been a much-referenced  buzzword of the Cannes Festival, in the future it will just be media buying, albeit machine-lead for most media except network TV, predicts  Michael Kassan, CEO of the powerhouse media consultancy MediaLink, in this interview with Beet.TV We spoke with him during the Festival onboard the […]

CANNES, France –  Maker Studio, the giant multi-channel network of some 50,000 YouTube creators, is finding a majority of its views, as much as 60 percent, coming from mobile, says Erin McPherson, Chief Content Officer of Maker, in this interview with Beet.TV This amount of mobile consumption is higher that the 40 percent that YouTube […]

CANNES, Lions — More top-end publishers will be trialling so-called “programmatic” technologies for automating and controlling online ad trading in the next few months before they jump aboard next year, says one exec from a programmatic video platform. “(In the) second half of 2014, we’re going to see a lot of new players jumping in,” Videology‘s […]

CANNES, France — Advertising is no longer the only game in town for brands who want to reach audiences, says a media planning agency exec. “The reason content is now so topical is, brands are increasingly looking for much more ROI,” MediaCom’s global MBA head James Morris tells Beet.TV. “Content elevates itself over and above […]

CANNES, France — LinkedIn CEO Jeff Weiner tells Beet.TV that the social network for business people will be the the “definitive professional publishing platform.” LinkedIn’s content ambitions began with its Influencer program, in which a selection of hand-picked A-list business and public figures have gathered large audiences for their thought leadership on the site. Now […]