Cannes Lions

While Yahoo is committed to creating original programming, it will become more of a “platform” for content from  sources including major broadcasters and by user generated content surfaced via Flickr and Tumblr, Yahoo CEO Marissa Mayer said in today’s earnings call. Last month in Cannes, we interviewed Yahoo video chief Erin McPherson who outlined the […]

CANNES — While marketers are focused on content creation, one of the biggest challenges for brands is where to go next in this growing field, says Adam Shlachter, Senior VP at Digitas during an interview with Beet.TV. “We are all curious how we can shape the market and work together and collaborate with agency partners and […]

CANNES – Programmatic buying is on pace to become the default buying method for trading digital ad inventory, says Johan Boserup, Global CEO GroupM Trading in an interview with Beet.TV. He adds that while programmatic buying won’t be the only way to buy, it will take a bigger share. However, he warns that digital video as […]

CANNES — InMobi has been known as a big name in mobile advertising for most of its five years in operation. But those five years predate the smartphone and tablet boom. Now the outfit is mulling its options for adding such services to its client offering. “We are evaluating various different strategies as to what makes […]

CANNES — When it comes to digital advertising: “The big trend I’m seeing is starting to think about users as opposed to buying audience,” according to one ad tech service vendor. Will Price, CEO of content marketing technology firm Flite, tells Beet.TV: “It used to be that brands would buy context to get their messages across. […]

CANNES – Addressability on mobile devices gets a bad rap because of cookies and the lack thereof in some cases, but mobile phones do offer a whole slew of useful information, says Ray Velez, Chief Technology Officer for Razorfish and co-author of the book Converge during an interview with Beet.TV. That’s because phones provide a range of […]

CANNES — Real-time marketing needs to become a part of the industrial muscle of the advertising business, says Ian James, Chief Digital Officer, EMEA at Starcom MediaVest Group in the UK during an interview with Beet.TV. Great brands like Heineken and Samsung are already engaging in real-time marketing and more need to do so to […]

CANNES — “Programmatic” ad-buying techniques are seeing “immense” adoption around the world – and can particularly save money for advertisers in smaller countries, according to one exec in the space. “In a territory market that’s a much smaller population … operational costs are a much, much bigger percentage of the overall media spend,” Rubicon Project’s […]

CANNES — Austin-based social marketing technology service Mass Relevance has spent the last year since scoring a $3.3 million investment building clients for its platform. CEO and co-founder Sam Decker describes the proposition like this: “There’s an opportunity to connect together the paid, owned, earned (media). We think owned is the bridge.” The company’s platform […]

CANNES — Video companies are lagging behind what is now a massive consumer appetite for digital programming, according to one online exec. “In Q1, we saw somewhere north of 16 billion video views,” Jon Heller, whose company FreeWheel manages video for media clients, told Beet.TV in this video interview. “What we’ve seen is untapped volume. […]

CANNES – The lower costs of production are starting to change the creative approach to video for a number of marketers, says Rich Guest, President US Operations at Tribal Worldwide during an interview with Beet.TV. “For under $10,000 we can produce a great piece of content that can be cut a lot of different ways. The cost to […]

CANNES – Movie, TV and music rightsholders already have a way to identify and monetize unauthorized YouTube uploads, using ZEFR’s Content ID service. Now marketers, too, can learn when their brands appear in unofficial YouTube videos. Speaking to Beet.TV at the Cannes Lions advertiser conflab, where ZEFR was pushing its new Brand ID service, Chip […]

MOUGINS, France –  The choice of video consumption is not dictated by devices but around genres, like music says Nigel Walley, managing director of the London-based media research firm Decipher, in this interview with Beet.TV. Walley references a research project concluded recently for YuMe.  We spoke with him last month at YuMe event hosted by […]

CANNES – Digital advertising technology platform Turn is focused on international expansion this year, having just opened an office in Sao Paulo Brazil, and planning to open another in Milan later this summer, says Bill Demas, CEO in this interview with Beet.TV. Turn’s growth comes from the heightened interested in real-time marketing. Its technology offers […]

CANNES — Targeted TV advertising company Simulmedia is giving brands, agencies and anyone who wants it a peek into how various TV campaigns perform in its new Open Access project, says Dave Morgan, CEO of Simulmedia, in this  interview with Beet.TV. The Open Access project is free on Simulmedia’s site and includes details on reach, frequency, […]

CANNES — Getty Images’ evolution from static to moving images is happening at pace in the digital age. “We have around 1.5 million video clips currently on our site,” company Christian Toksvig told Beet.TV in this video interview. “We are adding something like 10 to 20,000 a month at the moment from our own and […]

CANNES — As it expands its marketing services footprint, Adobe has been focusing on its Adobe Marketing Cloud platform for digital marketers, says Ben Rabner, Web and Content Strategist at Adobe during an interview with Beet.TV. Offering real-time feedback, the Adobe Marketing Cloud is designed to help marketers measure, monetize and understand their ROI for digital […]

CANNES – The automated buying and selling of advertising inventory is quickly growing and will soon involve linear television ad sales, say Jay Sears, GM of the REVV Buyer unit of the Rubicon Project.   We spoke with him earlier this month at the Cannes Lions festival where he moderated a roof-top session with most of […]

CANNES –  While the move to automated platforms for buying and selling advertising inventory is steadily growing, the industry needs to find a more effective way to measure how all that activity is creating value and impacting brands, says Michael Brunick, SVP for Programmatic at IPG’s Magna Global, in this interview with Beet.TV. He said […]

CANNES – With the explosion from a finite to an essentially infinite inventory of content, agencies and advertisers have been faced with the challenge of learning how to manage it. The answer is found in mathematics, says Dominique Delport, global managing director for Havas Media Group and chairman and CEO of Havas Media France. The use […]