Cannes Lions

CANNES — Marketers are being called upon to sponsor the 12 filmmakers picked to make next-generation science-fiction digital shorts for Ridley Scott. Machinima global brand strategy VP Seth Bardelas, whose video publisher firm is helping Ridley Scott Associates on the project, called it an “incubator”. “The idea is to incubate the next great science-fiction franchise,” […]

CANNES It’s now a hackneyed industry forecast: “This will be the year of mobile advertising.” But VivaKi products and services president Kurt Unkel thinks advertisers is still testing out the opportunity. “There are a lot of things still being learned about mobile,” Unkel told Beet.TV in this video interview during Cannes Lions. “How do we […]

CANNES – Video will becoming increasingly delivered via a highly personalized “streams,” explains Erin McPherson who heads video at Yahoo, in this interview with Beet.TV.   She explains the importance of the Summly integration — along with the the streaming delivery of content. Scale is high on the agenda, with an eye on greater, more diverse […]

MOUGINS, France – The biggest opportunity in mobile video advertising lies in interactive ad formats that lead to product purchases, says Angela Steele, CEO at IPG-owned mobile agency Ansible Mobile, during an interview with Beet.TV. “Mobile video can be used not just for awareness but to drive purchase intent and purchases. Video in general is a great […]

CANNES – This week during the Cannes Lions International Festival of Creativity, Digitas announced a new partnership with social media and technology news site Mashable. Beet.TV spoke with Tony Weisman, CEO of DigitasLBi North America, at the Cannes event about the news. This partnership comes after Digitas’ partnership with The Huffington Post, which was announced during […]

CANNES – After branching out from identifying music to enabling TV ad interaction, now mobile app Shazam wants to start aggregating its wealth of user data to encourage greater user engagement. “Expect to see us do more and more around content and engagement, and becoming a more of a destination app around music instead of […]

CANNES – Gaming-centric programmer Machinima now generates nearly one billion video views each month via mobile devices, says Allen DeBevoise, Chairman, CEO and founder of Machinima during an interview with Beet.TV. That’s from a total of about 2.5 billion video views each month. The network counts more than 200 million people worldwide watching its videos. In late […]

CANNES – In the rush to distribute content widely, brands shouldn’t lose sight of quality because that matters a whole lot more than quantity, says Wendy Clark, SVP at Coca-Cola in a video interview with Beet.TV at Cannes.”Pursue good and good scales. Go hard after the storytelling and that will have a natural life of its […]

MOUGINS, France – Tablets have the best brand recall among ad mediums including online, smartphones, and TV, says Ed Haslam, Senior VP of Marketing at video ad network YuMe in an interview with Beet.TV. That insight comes from the newest study that YuMe has conducted with IPG Mediabrands. Within the tablet environment, in-app ads have higher brand […]

CANNES – Funded, a new 10-episode series created by AOL Studios and Cultivated Wit, will focus on successfully crowdfunded small businesses in the U.S. and will air on AOL and its partners in fall 2013. Beet.TV spoke with Cultivated Wit CEO and Co-Founder Baratunde Thurston at the Cannes Lions. “My company focuses on storytelling through humor […]

CANNES – Michael Kassan, CEO of the LA/NY-based  MediaLink, a highly influential media and technology consulting firm,  has emerged as one of the Cannes Lion’s most important players, hosting the the week’s most in-demand party and programming five days of sessions in the convention center, principally with the firm’s clients. We spoke with Kassan this week […]

CANNES – Now that it has turned advertisers on to its marketing tools, Twitter is snapping at the heels of the biggest online ad gorillas, according to industry data. “When you’re talking about the digital landscape, there are four dominant players that everyone knows – Google, Yahoo, Facebook and Microsoft,” ZenithOptimedia global CEO Steve King […]

MOUGINS, France  – About half of IPG Mediabrands clients now pay the media agency on a pay-for-performance rather than commission basis, says Matt Seiler, Global CEO, IPG Mediabrands in an interview with Beet.TV. He contends that commission-based fees that incentivize agencies to spend as much of the client’s money as possible are out of step with the […]

CANNES – AOL has been supporting their variety of premium original content this week at the Cannes Lions International Festival of Creativity. Beet.TV spoke with Karen Cahn, GM of AOL On Original Video for AOL, about their recent developments during the event. As the first content company on the Internet, Cahn says AOL has gone […]

CANNES – Since its launch 13 months ago, AOL has grown its “Makers” series to 40 million video views, with the number of views rising month over month, says Maureen Sullivan, Senior VP and General Manager Lifestyle Brands and Women’s Content at AOL during an interview with Beet.TV. Makers is a joint video project between AOL and […]

CANNES – Microsoft believes its Xbox game console can take marketers’ messages to consumers beyond gaming’s traditional hardcore audience. “The fastest-growing demographic on Xbox today is females aged 18 to 39, who happen to be the chief decision-makers on purchases in most households around the world,” Microsoft’s advertising and online corporate VP Frank Holland said. […]

CANNES – Time was, the term “mobile” could be used to describe a swathe of devices. But now the market is so rich with portable gadgets, it’s time to get more granular, according to Adobe digital marketing SVP and GM  Brad Rencher. “A lot of people are still lumping smartphones together with tablets, together with […]

CANNES – Look out, world. Having quickly become the planet’s most-visited newspaper website, Mail Online plans to ramp up its digital video offering beyond its core categories of entertainment, lifestyle and breaking world news. “We’ll continue to expand the types of video programming we’re deploying,” the title’s global chief marketing officer Sean O’Neal told Beet.TV […]

CANNES – Using biometric tracking, AOL has begun testing emotional reactions to ads via a partnership with technology firm Realeyes, says Mihkel Jäätma, Managing Director of Realeyes during an interview with Beet.TV at Cannes. The company’s facial recognition software can measure the level of attraction, retention, engagement, impact and other emotions elicited in video ads, he explains. […]

CANNES – AOL is working with brands such as LG and Heineken on its new neuromarketing platform that aims to measure emotional reaction to video ads, says Rene Rechtman, SVP of AOL International. This sort of measurement can help brands better understand whether their creative is actually connecting with consumers in a meaningful way, Rechtman says […]