Cannes Lions

CANNES — Why broadly advertise convertibles to everyone in Russia when you can now target potential buyers by vehicle segment? “The thing that’s really exciting me right now is actually being able to create more relevant one-to-one communications with consumers,” says Allyson Witherspoon, Nissan Motor Corp.’s GM, Global Brand Engagement. “We have so much available […]

CANNES – In the modern-day television business, you can’t have too many partners to meet the growing demands of both viewers and advertisers. This is particularly true in the attribution space. “We understand that brands are going to demand their own special measurement. It’s not our place to determine exactly who they should use,” says […]

CANNES — The blockchain consortium solution recently unveiled by Mediaocean and IBM’s iX agency could reduce the margins of many adtech players, but they might realize big gains as a result of an improved system, says Mediaocean CEO Bill Wise. And while blockchain technology in the advertising world is typically associated with digital media, the […]

CANNES – Innovative video ad formats like Fox’s JAZ pods and NBC’s Prime Pods are a welcome change in the drive to improve viewing experiences, but to OMD’s John Osborn it’s all about experiences. “It think for us, we need to shift the conversation from formats to experiences. And I think that represents a really […]

CANNES – Even as the Association of National Advertisers exerts pressure on the digital media supply chain to clean up its act, the organization is taking matters into its own hands by testing an alternative digital supply chain. “If you look at the digital media supply chain, as an enterprise, the jury is still out […]

CANNES – WPP’s Mark Read says the advertising industry is in a time of “structural change, not structural decline,” but survival depends on people within the industry making the effort embrace that change. Interviewed by Beet.TV at the Cannes Lions Festival of Creativity, Read points to the event itself as evidence of change, noting its […]

CANNES – On the heels of its court victory and completion of its acquisition of Time Warner, AT&T is flying a victory flag of sorts at the Cannes Lions International Festival of Creativity. It bought advertising at the iconic Carlton Hotel that combines the traditional AT&T blue with bright coral that embodies “energy, passion, innovation,” […]

CANNES – When IBM considers the concept of blockchain, it’s interested less in the technology itself than its capabilities to help people like chief marketing officers. “What we look to do is make sure we’re the convener of this new capability,” says Jason Kelley, who is the company’s General Manager of Blockchain Services. “Let’s start […]

CANNES – This week, we have already seen how blockchain infrastructure can help ensure the integrity of pork and mango supply chains. Now what could it do for advertising? A lot, according to ad-tech firm Mediaocean and IBM’s iX agency. They have partnered to launch what they are calling “a blockchain consortium for the digital […]

FreeWheel announced that it will expand its measurement capabilities to over-the-top and set-top box video on-demand inventory, after a partnership with Nielsen. In this video interview with Beet.TV, FreeWheel general manager David Clark says the deal will help ad buyers get better incremental reach, including to light TV viewers. The partnership will expand measurement to over-the-top […]

CANNES – Having recently made the move from the agency world to big-time consulting, Nikki Mendonca is directing Accenture’s worldwide efforts to help marketers gain more control over programmatic execution and counsel them on data-driven marketing. “With programmatic, we’re starting with a lot of client interest in terms of them wanting to in house and […]

As the Cannes Lions International Festival of Creativity kicks off again for another year, this year looks slightly different. Amid changing times and budgets for mainstay agency attendees and the arrival of a new kind of delegate, the festival is changing its own shape. In this video interview with Beet.TV, festival chairman Philip Thomas highlights how […]

The TV industry is looking at outcomes and attributions “in a unique way right now” to fend off digital and social competitors that have claimed advertising results for which they’re not always responsible, says NBCUniversal’s Mike Rosen. “There’s that old movie expression don’t bring a knife to a gunfight,” Rosen adds. Yet so far, that’s […]

As someone who is responsible for television advertising sales, Joe Marchese is bullish on the medium. But as a viewer, he wants a lot more in return for his investment of time. “I love what advertising affords and supports content and storytelling,” but the current “incarnation of the market” has just been between publishers and […]

If storytelling will be over “when the world is perfect” is true, advertisers would seem to have nothing to worry about. However, storytelling is everywhere and it’s very easy for consumers to avoid. There is a parallel here to the 2018 Cannes Lions International Festival of Creativity. While there is a category for Brand Experience […]

As the U.S. addressable linear television footprint continues to grow, OTT is “here and now and scaled, and we are definitely seeing dollars flow in that direction,” says Magna Global’s David Cohen. “Whether it’s Roku or whether it’s Amazon, it’s a very, very big growth engine for us.” Amid the TV Upfront negotiating season, consumers […]

When David Cohen first attended the Cannes Lions International Festival of Creativity about a dozen years ago, it was as a “digital media guy and I was so honored to go to an environment where was all these creatives and the best creativity in the business.” Fast forward to the present and Cohen, like other […]

Like many people attending Cannes this year, Doug Ray is looking for a return to the “core” of what the International Festival of Creativity was meant to celebrate: creativity. “Cannes has changed so much since the first year I went, which was 2006. It has become the new CES in some respects. It’s become an […]

What started at Advertising Week last year—a movement called Creative Spirit that helps people with intellectual or developmental disabilities enter the advertising and marketing workforce—moves to the main stage at this year’s Cannes International Festival of Creativity. As Creative Spirit’s Co-Founder and President, OMD CMO Laurel Rossi sees the move to Cannes as a sign […]

FreeWheel is “very happy to be heavily investing in Cannes again this year” as it looks to broaden its footprint on the buy side and find more strategic partners to tackle industry issues like attribution and measurement in television. As is the case in the ongoing TV Upfront season, there will be lots of discussion […]