Road to Cannes, presented by Coull
Mobile Video Advertising is Priced at 50% Discount, MMA’s Stuart
Mobile video advertising is pricing at half of what it should be says Greg Stuart, CEO of the Mobile Marketing Association, in this interview with Beet.TV. He cites data from a just completed two year, $2 million research study undertaken by the MMA with several big brands. Unlike other forms of digital video, supply outpaces […]