The Road to Cannes 2018, presented by the FreeWheel Council for Premium Video, a Comcast company
EY To Agencies: We Want To Collaborate, Not Compete
The main reason why consulting firms—some of which started in the mundane but essential accounting space—have moved into entertainment and media is that consumers have taken charge. And many marketers have failed to keep up. “Frankly, the reason why I think consulting is becoming so relevant at this particular moment is this is an industry […]
Cannes Lions Media Jury President Tim Castree is Looking For ‘Creativity And Context’
As Tim Castree prepares for his role as Jury President of the Media Lions for the upcoming Cannes Lions International Festival of Creativity, he hopes to see entries that reflect how brands have effectively married creativity and context. His first-time judging gig comes after the Cannes Lions reached a tipping point in 2017 as some […]