How Advertisers Can Intentionally Connect with Audiences across the Ever-Evolving Ecosystem, a Beet.TV Leadership Series produced at CES 2024, presented by Samsung Ads

LAS VEGAS — These days, consumer electronics makers at CES don’t just show off their latest TV hardware. Some also demonstrate their capabilities in media and advertising services. In this video interview with Beet.TV, Justin Evans, Global Head of Analytics & Insights, Samsung Ads, explains how the company is launching new services to help advertisers benefit […]

LAS VEGAS — In the rapidly evolving world of connected TV (CTV) and digital advertising, brands are constantly seeking more precise targeting and measurable outcomes. Samsung Ads has positioned itself in this arena by leveraging a vast array of consumer data from across its ecosystem of devices. Michael Richardson, Global Head of Product at Samsung […]

LAS VEGAS — What can an ad platform from a TV maker offer in 2024? Samsung Ads launched its DSP in 2020. Now it is making enhancements to the platform. In this video interview with Beet.TV, Craig Chinn, VP of Platform Sales at Samsung Ads, shares insights into the company’s latest endeavors to transform the […]

LAS VEGAS – The digital backbone for streaming video offers the possibility to make television as interactive as other devices such as computers and smartphones. That capability opens up more ways for publishers and advertisers to engage with audiences. Media-technology company BrightLine works to provide compatibility across streaming services. “When we create an ad to […]

LAS VEGAS — As the sun sets on the era of cookies, advertisers are preparing to navigate a transformed identity landscape. In the wake of Chrome’s final deprecation of the identifiers, Scott Kozub, Experian’s VP of Product Management, reveals the industry’s trajectory towards alternative tactics. In this video interview with Beet.TV,” Kozub also explains Experian’s […]

LAS VEGAS — Subscription- and advertising-supported streaming TV services used to be regarded as diametrically-opposed models. Now the addition of ad support by SVoD operators has changed that. But Karl Meyer thinks ads also have another role to play – he thinks ads on streaming TV screens can help reignite lapsed viewers. Meyer, Head of […]

LAS VEGAS – Many consumers divide their time spent with media among a wide array of content providers and devices. A variety of data signals provides clues for how to reach them. “If you think about just using data to find an audience, you have to think about how then that plays out in terms […]

LAS VEGAS — In an era where streaming is surging, the need to revolutionize ad formats for the digital living room is more critical than ever. So GroupM recently formed an Ad Innovation Accelerator program. BrightLine, Disney, KERV, NBCUniversal, Roku, Telly, and YouTube will join the working group, which GroupM said will “strategize and create […]