CES 2025

LAS VEGAS – Roku is the world’s number one TV operating system with 90 million households. But, for Sarah Harms, VP of Advertising Marketing & Measurement at Roku, what sets the company apart is its combination of original content, ad technology assets, and rich consumer data. “Not only are we the platform, but we’re also […]

LAS VEGAS — Mark McKee wants to make TV-buying simple again. For the TV and premium streaming category to compete effectively, it needs to adopt some of the practices that larger digital platforms have successfully implemented, according to the EVP and GM of Comcast’s FreeWheel. In this video interview with Beet.TV, McKee said providing more […]

LAS VEGAS – Video commerce is racing toward becoming a $3 trillion market by 2030, rivaling the GDPs of Germany and India. The last few weeks alone have seen Shopify put shoppable video in the spotlight and the launch of new shoppable video ad formats, while upfronts season saw big platforms commit to offer more shoppable […]

LAS VEGAS – As marketers seek to put the best products and solutions in front of increasingly diverse shoppers,  a big grocery chain is turning to generative AI. Albertsons Media Collective is tapping the tech to enhance its creative process and deliver personalized advertising at scale. In this video interview with Beet.TV, Evan Hovorka, VP […]

LAS VEGAS – Stricter data regulations worldwide have given people more control over how their personal information is used for advertising, challenging marketers to find ways to reach the right audiences while respecting privacy. For Dotdash Meredith, the digital publishing arm of Barry Diller’s IAC, helping brands to reach key consumer groups is a process […]

LAS VEGAS — Xumo now powers streaming for Comcast, Charter, Mediacom, Cox, and more, while also delivering over 2,000 streaming apps and channels across various devices. The recently introduced Xumo Stream Box aims to further enhance the viewer experience by combining popular apps, cable provider content, and Xumo’s own AVOD channels into a single, easily […]

LAS VEGAS — Retail media is expanding beyond Amazon to more retailers, while the umbrella “commerce media” is growing opportunities for media to connect to consumer transactions. At CES 2025, Omnicom Media Group hosted discussions on the future of advertising and its “Momentum Multiplied” on the OMG Platform. In this panel, guests discussed how “premium” […]

LAS VEGAS — The advertising industry is at a crucial inflection point where privacy will become paramount, according to an ad-tech CEO aiming to help data power campaigns in a privacy-compliant manner. Geoffroy Martin, CEO, Ogury believes that the industry’s over-reliance on first-party data could lead to significant challenges, especially for the open internet. In […]

LAS VEGAS – Efforts by businesses to promote diversity, equity and inclusion are undergoing a significant shift after a Supreme Court ruling in 2023 struck down affirmative action policies at U.S. universities. But consumer brands still must consider the sensitivities of a multicultural marketplace to understand the changing needs of customers and to create effective […]

The ad industry’s dirty little secret? Roughly half of all creative assets produced never see the light of day – they are simply never used. This squandering of resources is crying out for a solution, and artificial intelligence (AI) may hold the key. This waste is occurring because advertisers often lack clear visibility into their […]

LAS VEGAS – Retailers that sell advertising have become a significant force in the media marketplace, typically helping brands to reach consumers when they’re most ready to shop. As part of the broader category of commerce media, retail media networks also provide a way for brands to raise awareness. “We’re obviously seeing commerce media, retail […]

LAS VEGAS – A significant part of the media marketplace is behind paywalls or in closed systems known as walled gardens that include social media platforms, shopping sites and connected television apps. Fortunately, brands can reach a greater range of audiences outside of these channels on the open web. “The greatest opportunity of the open […]

LAS VEGAS — After updating its visual identity in 2024 with a focus on projecting user simplicity, streaming TV operator Philo nevertheless is trying to bring sophisticated advertising tools to buyers. The entertainment and lifestyle-focused platform has been adding new offerings like new ad targeting techniques. Aulden Kaye Yi, Head of Advertising Partnerships at Philo […]

LAS VEGAS — Warner Bros. Discovery has been investing heavily in data aggregation to enable advertisers to buy audiences seamlessly across its linear and digital properties. The approach is helping to surface new audiences and reduce the complexity of managing them separately across different platforms. “We’ve put a lot of investment and resourcing around our […]

LAS VEGAS — The promise of advertising automation is being realised as it becomes the dominant way of doing business – that is the “the beauty” of programmatic, according to one top Disney executive. “The year to come is, for me, programmatic,” said Matt Barnes, VP, Automated Sales, Disney Advertising, in this video interview with […]

LAS VEGAS — The advertising industry is on the cusp of a major transformation, as AI agents are poised to revolutionize the way campaigns are optimized and delivered, according to Hitesh Chawla, CEO of Silverpush. “Agent” is a catch-call term for an autonomous and self-directed piece of software that can take its own actions to […]

Editor’s Note: Outbrain Inc. and Teads combined on February 3, 2025 and are operating under the new Teads brand. David Kostman now serves as the Chief Executive Officer of the new Teads. LAS VEGAS – The upcoming acquisition of Teads by Outbrain will create a “real powerhouse for the open internet” that can offer advertisers a […]

LAS VEGAS – People watch television programming across a growing array of streaming platforms and connected devices, challenging marketers to measure the effects of their advertising campaigns. Amid this fragmentation, business results underlie media-buying strategies. “When we think about measurement at OMD…we’re more focused on where we should be focused, which is client outcomes. It’s […]

An organization aiming to improve the position of women in business says a new measurement metric can do the same for women in advertising. In October, XR Extreme Reach partnered with The Female Quotient to launch a new measure called RX, or Representation Index, aiming to improve how inclusivity is measured in media. “If you […]

LAS VEGAS – Privacy regulations in many parts of the world has the advertising and marketing industry to seek other ways to track online consumers while also giving them more control of their personal information. Emerging technologies promise to provide these capabilities on the open web, which consists of sites whose main features aren’t locked […]