CES 2019 Presented by NBCUniversal

LAS VEGAS — Its pay-TV rival Sky may have been first to market to offer highly-targeted, addressable TV advertising capability – but, for UK cable company Virgin Media, moves including a partnership on the technology with Sky itself are paying dividends. Now Virgin Media’s owner wants to replicate the impact across its global footprint. In […]

LAS VEGAS — It is the edgy, indie lifestyle-news zine that became an 800lb gorilla – Vice has blown up. Now the publisher wants to help brands reach a young audience that it knows is increasingly skeptical of being marketed to. In this video interview with Beet.TV, Vice Media international and global chief revenue officer […]

LAS VEGAS — The traditional deployment for TV ads has always been the top of the marketing funnel, where a mass audience’s interest gets ignited by awareness-raising branding ads. But new technology allowing TV to operate like digital channels means the medium can fulfil both awareness and “performance” goals, which aim to generate an actual, […]

LAS VEGAS—Having just acquired digital platform marketing specialist Adaptly, Accenture Interactive Operations has added a key asset as it builds out its global “experience activation centers” for clients. “It was completely in our wheelhouse, in our sweet spot, and it’s going to allow us to scale our multi touchpoint activation credentials very, very quickly,” says […]

LAS VEGAS—If there’s one thing that unites media owners, ad-tech providers and advertisers it’s the value of understanding audiences. “They’re trying to find the customer too so we can join that up,” says Tim Spengler, the President of Dentsu Aegis Network’s M1 US. “So they’re very much aligned because they know that’s what we’re looking […]

LAS VEGAS — What do you get if you add together Engadget, TechCrunch, Huffington Post, AOL, Yahoo, Flurry, Verizon and a host of other media properties? A media megalith that, at first, was dubbed “Oath” and, since January, is just plain “Verizon Media Group”. As a media proposition, what does a beast with such breadth […]

LAS VEGAS—Having categorized more than 400 marketers in the direct-to-consumer space, LUMA Partners knows what has helped to make many of them successful. Trying to imitate them within the confines of traditional marketing isn’t easy, so some legacy companies are acquiring them for both their market share and contemporary culture, according to Founder & CEO […]

LAS VEGAS — When Beet.TV has been asking media industry figures lately about the promise of going “direct-to-consumer”, most have talked about e-commerce brands that no longer require retailers or marketers that no longer depend on intermediary publishers. But Rohit Thawani has something altogether more creative in mind. Speaking at the Consumer Electronics Show, the digital experiences […]

LAS VEGAS—Now that the Tubi streaming movie and television service is “across everywhere,” it’s hoping that subscription fatigue helps it continue to be an advertising-supported complement to Netflix in the face of mounting streaming competition. “Before us there was YouTube and Netflix and that was it,” says Chief Revenue Officer Mark Rotblat. “We are across […]

LAS VEGAS — At the recent Beet Retreat, Beet.TV heard several ad industry executives grumble that advertisers’ commitment to spending in advanced digital television environments was still experimental. But, if addressable TV ad spend is still small-scale, it may be a function as much of available ad space and success proof as of ad buyers’ […]

LAS VEGAS—As major media companies prepare to offer consumers more direct-streaming video choices, they should be thinking about improving content search and viewing recommendations, according to Turner’s David Beck. Success will hinge on “Who makes it easy, frictionless for people to get to the content they want to, consume it, share it and engage with […]

LAS VEGAS — The uber model for marketing strategy has been that of a funnel, through which a mass audience’s interest gets ignited by awareness-raising branding ads, eventually leading down to performance outcomes like sales. But new digital platforms are collapsing the marketing funnel as we witness the emergence of ad units which tick both […]

LAS VEGAS—Two years ago, NBCUniversal began to gauge viewers’ emotional states to create better audience segmentations. Now it’s using artificial intelligence that places the most appropriate ads within the most appropriate scenes within its shows. Its goal is to “evolve the consumer experience of watching live, primetime television into a better experience because we know […]

LAS VEGAS—With a “nice running start” of 11 years in the streaming video wars, Hulu is beta testing an attribution offering to correlate advertising exposures to advertisers’ business outcomes. Hulu announced the offering at CES 2019 as it revealed a subscriber base of 25 million, representing “pretty dramatic growth” of eight million year-over-year, SVP of […]

LAS VEGAS—It was hard to miss brands like Subaru and Metro by T-Mobile during last fall’s People’s Choice Awards on NBCUniversal’s E!. And that was the point of E!’s first-ever broadcast of the age-old show, which harnessed social media to distribute advertiser content far and wide, according to Advertising Sales & Partnerships President Laura Molen. […]

LAS VEGAS–With an online following and six stores in major U.S. cities and its own magazine, luggage marketer Away’s products have “a utility for a really wide swath of people.” But being a digitally native, direct-to-consumer brand, it hasn’t reached enough of those people so it’s looking farther up the purchase funnel by way of […]

LAS VEGAS—Hardware is still a big topic of conversation at CES, but Mindshare’s Adam Gerhart would rather talk about “the customization and utilization of televisions and devices” and the resulting addressability for advertisers. In this interview with Beet.TV, U.S. CEO Gerhart discusses the “perfect balance” between TV’s scale and addressability along with the challenge that […]

LAS VEGAS–At this stage of cross-platform advertising, Nielsen has positioned itself to comparable advertising measurement components. It’s up to the industry to solve “for those sets of rules that pulls the measurement together,” says Nielsen Global Media President Megan Clarken. The end goal is “how you can get a holistic view from television viewing across […]

LAS VEGAS — CES may have been a tech show and the Interactive Advertising Bureau (IAB) may have been established to advocate digital advertising – but there is a growing school of thought that suggests digital brands need good ‘ol TV, too. In this video interview with Beet.TV, IAB CEO Randall Rothenberg says he sees an […]

LAS VEGAS — CES may be thought of as a technology show, but there is one kind of technology product that dependably still takes center-stage at the event – televisions. In Las Vegas, Beet.TV found technology executives eager to say that, despite growing industry concern at changing viewer behavior, TV still has unique qualities. But […]