CES

LAS VEGAS — He’s only been in the role a couple of months, but programmatic ad tech company Rocket Fuel‘s new CEO Randy Wootton expects a big trend. “Every marketer, especially every B2C marketer, is going to make decision in the next five years about their first-party data,” he tells Beet.TV in this video interview. How brands […]

LAS VEGAS — AOL wants to make more video this year to catch up with unmet demand for watching online content, says AOL content and consumer brands EVP Jimmy Maymann. The publisher  has a host of productions on the go, but Maymann says appetite is voracious. “When people log on to the internet, a third of what they do is watching […]

LAS VEGAS — At CES this week, Adobe and Deloitte previewed an OTT solution for media companies who want build direct-to- consumer platforms.     Deloitte, which has been doing OTT integrations for several cable networks, is expanding its offering with the integration of Adobe Primetime and Adobe Marketing Cloud. For an overview of the […]

LAS VEGAS – For SpotX, a leading supply side platform for premium video publishers, the new year will bring deeper targeting via closer collaborations with data providers such Krux and Lotame, says Jeremy Straight,  SVP for Partnerships, in this interview with Beet.TV We spoke with Straight at the CES show about partnerships for SpotX and prospects […]

LAS VEGAS – Mac Delaney, formerly a senior exec at Vivaki and  SMG, joined Merkle in October, the independent performance marketing shop, as its head of programmatic operations. His group is growing quickly, he says in this Beet.TV interview — and adds that two big client wins will be announced later this month. We spoke with […]

LAS VEGAS – At Cannes Lions, many in the media agency world were consumed by an unprecedented number of accounts in review.  The torrent was named “Pitchapalooza.” With most of the reviews are over and there have been notable winners and losers, but the net share of business hasn’t  changed much, says Michael Kassan, Chairman & CEO […]

LAS VEGAS — Can a magazine make a movie? That’s what is happening at Conde Nast, the periodical publisher more used to turning pages than rolling film. But, in the multi-media digital era, all bets are off, and all screens are on. “We have 22 films in different stages of development, and four television shows in production as […]

LAS VEGAS — It’s no Oculus Rift, and it costs about 40 times less – but Google’s cardboard virtual reality headset has given The New York Times a runway to a VR future. Now the publisher plans to put branded content, as well as high-impact editorial, inside this new world. For its new NYT VR app, the […]

LAS VEGAS — Time was, artists rejected the overtures of marketers. In a little-known example, R.E.M. once rejected Microsoft’s lucrative request to use “It’s The End Of The World as We Know It (And I Feel Fine)” in its Windows 95 TV commercial, leaving that honour to The Rolling Stones. In these days of cashflow uncertainty, however, […]

LAS VEGAS – Here are some of the take ways from CES 2016 as seen by Ashley J. Swartz, CEO of Furious Corp and frequestn commentator on Beet.TV More Devices, More Touchpoints,  More Connections Mean More Data: “The ever increasing number of devices, connections and consumer touchpoints mean more data and more ways to reach […]

LAS VEGAS — The last couple of years were pretty big ones for digital video supply-side advertising platform and programmatic marketplace SpotX. In July 2014, the big European broadcaster RTL Group acquired a controlling interest in the company. Then, last year, the outfit rebranded from its former name, SpotXchange, as it gained traction in Europe thanks to […]

LAS VEGAS – While advances in targeted digital media advertising have become increasing powerful, the creative side of has become “anemic” – and needs to be addressed, says Tim Armstrong, Chairman and CEO of AOL, in this interview with Beet.TV We spoke with him last night at CES about advertising and the big year of […]

LAS VEGAS — Over the last couple of years, the giant European TV RTL Group has assembled a clutch of investments designed to advance its position in digital video. In the summer, the group even rolled them up in to a division called RTL Digital Hub. Now the Hub is on the hunt for more ad-tech acquisitions. […]

LAS VEGAS — CES no longer attracts just geeks and tech journalists. This year, swarms of ad agency and ad-tech delegates are in Las Vegas to soak up what’s next in gadgets and software. Speaking from there, Havas Media Group global MD Dominique Delport concludes: “Every marketer should become a user experience designer. We are now living […]

LAS VEGAS –  The nations’ biggest newspaper publisher is making a considerable play with VR (virtual reality). It will involve the participation of many of chain’s 3000 journalists, a daily VR show, a widely distributed cardboard viewer and a number of advertising offerings around the new medium. For an overview on Gannett’s commitment and plans […]

LAS VEGAS – The vast changes in media, technology and data have dramatically transformed  the advertising industry. Indeed the changes have transformed the very nature of the world’s largest media and advertising company WPP, says its founder and CEO Sir Martin Sorrell, in this interview with Beet.TV He sees CES as sort of metaphor for […]

LAS VEGAS —  WPP’s GroupM, a longtime investor in the Los Angeles based MCN Fullscreen, has announced a production alliance with Fullscreen for the creation and marketing of original video for a range of the giant agency’s clients. Whilst the two have been collaborating for some time, the alliance, called Playa, involves the commitment of […]

LAS VEGAS – The importance of CES is the networking, not the human interactions of the 150K attendees, but the development of  “nodes and connections.”  It is all about how  brands can participate in a new, deeply connected world, says Carl Fremont, Global Chief Digital Officer of MEC, in this interview with Beet.TV We spoke with […]

With the commercial launch this month of Oculus Rift and the attention around virtual reality and other data related to wearables, we are seeing is the digitalization of the physical world and that will have a profound impact on marketing and media says Jack Smith, Chief Technology Officer of GroupM Connect Worldwide, in this interview with […]

While extraordinary progress has been made with targeting ads to specific individuals — and with it considerable upside for both marketers and content owners, but there is a possibility that advanced targeting will leave out key audiences which are not known and can’t be addressed There is a chance that targeting could lead marketers to “invisibility” warns […]