CES

Part guide, part information curator and super networker, the powerhouse media consultancy MediaLink will provide a number of services to its 90 clients who will be in attendance at next month’s CES in Las Vegas. Among the topics of particular interest at the show will be innovations in augmented reality, predicts Wenda Harris Millard, president and COO. […]

REDWOOD CITY, CA –  YuMe, one of the earliest video advertising companies, has expanded its offering this year with a “full-stack” programatic solution for both the buy and sell-side.  Separately, it has introduced  an “out-stream” video ad unit. For an update on the new  products, along with company plans for the upcoming CES, we sat down […]

LONDON — The ad world is only just getting its head around the technology-driven ability to super-target ads at human beings. But, pretty soon, it may need to focus its attention on those humans’ personal assistant software, a leading ad exec says. Omnicom’s PHD worldwide CEO Mike Cooper says the emergence of virtual personal assistants – […]

LONDON — Two big tipping points are coming in to view that will crown two decades of analog to digital advertising evolution. “We think internet advertising will overtake TV for the very first time in 2018,” ZenithOptimedia forecasting head Jonathan Barnard tells Beet.TV in this video interview. The move will be thanks to the growth in paid […]

LAS VEGAS — Is digital video over? The leg work of getting content to consumers has at least been done thanks to the explosion of mobile screens – but operators will be left looking elsewhere in the search for digital dollars, says an analyst. “It’s almost like the first post-video CES – it’s all been […]

LAS VEGAS — Appliance maker Whirlpool recently launched its Every Day Cares campaign, built out of consumer insights, says Bill Beck, Senior Director Mass Brands & Channel Marketing, at Whirlpool in an interview with Beet.TV from the CES show. The campaign consists of TV, social, and digital, with online video as one of the centerpieces. The […]

LAS VEGAS – Television is at another tipping point, says Jeffrey Cole, founder and director of the Center for the Digital Future, a research and policy institute in the USC Annenberg School for Communication and Journalism. Citing HBO’s plans to launch an over-the-top service, Cole predicts television will soon change profoundly – and that content is going […]

LAS VEGAS – The content that a viewer chooses to watch may be just as, if not more, important for targeting as traditional demographic data collected about said viewer, says Kevin Lenane, founder and CEO of Veenome. This concept, which Veenome focuses on, is termed the “viewing moment.” By collecting attributes about the content itself, Veenome […]

LAS VEGAS – “Social video” – videos which viewers opt in or opt out of watching – is expanding rapidly, says Richard Kosinski, president of Unruly. The company, which helps brands get their assets watched, tracked and shared across the internet, focuses especially on this category of video. Kosinski says he predicts that 2015 will be the […]

LAS VEGAS — Tastemade, a food and travel publisher and community whose producers and users publish video reviews, has steadily built up over 350,000 video subscribers on its YouTube channel. Now it is hoping more brands will take an opportunity to leverage that audience. Programming head Oren Katzeff tells Beet.TV the company has a studio, a […]

LAS VEGAS — A just-announced new video series on health innovations presented by a TV news anchor will not be the only foray WebMD makes in to video this year. Earlier this month, the health publisher previewed “Future of Health with Robin Roberts”, a digital mini-series fronted by the Good Morning America co-host. It will be […]

LAS VEGAS – At CES, the amount of new technology giving consumers control – of content, of time – is ever-present and growing. “We don’t lament the control of the consumer too much,” says Rob Kabus, Global CEO of BPN. “We think that’s a great thing because it’s creating these amazing environments and moments and […]

LAS VEGAS – For years there’s been chatter about moving the video workflow to IP and multiscreen, but there’s finally a lot of real movement, says Mio Babic, President & CEO, iStreamPlanet. This noise is especially evident around the recent announcements by HBO, CBS and Sling TV about streaming and stand-alone services. iStreamPlanet’s platform enables their customers – DirectTV, Microsoft, AT&T, […]

LAS VEGAS — The way TV ads are bought and sold is about to look a lot more like the web – but the web will have to look like TV first, says the chairman of the world’s largest media investment agency. “Television is sold on a 30-second spot basis, while digital is sold on […]

LAS VEGAS — The burgeoning array of internet-connected TVs won’t change the industry just because they are connected to the internet – they also offer new ways to interact with content. “In an OTT (over-the-top) environment, it’s a more dynamic environment,” Rob Aksman, founder of BrightLine, which enables interactive ads for brands on interactive TV […]

LAS VEGAS — TV Everywhere will be a key focus for Scripps in 2015, says Tamara Franklin, EVP of Digital at Scripps Networks Interactive  in an interview with Beet.TV at CES. “We are focused on the TV Everywhere initiative so this year you will see a lot with our portfolio to make sure consumer can […]

LAS VEGAS — As brands become publishers, their Web sites have become increasingly social media-centric, which helps drive cross-screen ads, says Mitchell Reichgut, CEO and founder of the Jun Group, a digital video ad services firm in an interview with Beet.TV at CES. More big advertisers are requesting multi-screen campaigns, he says, citing a recent Jun Group study […]

LAS VEGAS — Cisco used its visit to the Consumer Electronics Show to talk about new set-top box capabilities it is giving pay-TV operators. Company CTO Ken Morse, in this video interview with Beet.TV, talks about: Kabel Deutschland – A new box coming next year will meld live, on-demand, catch-up and time-shifted TV with internet video. […]

LAS VEGAS — Networks technology vendor Ericsson has a conception of the media world in five years’ time. “The Networked Society… our vision for the year 2020 – everything that can benefit from connection to the internet will indeed will be connected,” Ericsson content delivery marketing head Lisa Skelton tells Beet.TV. “Of those 50bn connected devices, 15bn will, at […]

LAS VEGAS — One of the biggest benefits of the second screen for a TV network lies in discoverability of new content, says Lisa Hsia, EVP Digital at Bravo and Oxygen Media, in an interview with Beet.TV at CES. “There is so much fragmentation in the industry all over. My goal is to make sure the […]