CES

Echostar-owned Sling Media introduced a new box to deliver pay TV channels to other devices. The “Slingbox M1” and “SlingTVTM” are designed to be mobile friendly and are slated to retail for $149.99.  Here is the company press release. In the last year, Sling Media has been focusing on developing and tweaking apps for its device […]

Zefr, the Los Angeles based software platform for brand management, has become the second most popular channel on YouTube and has hit the top-ten most popular contents sources, according to the January comScore video rankings. In January at CES, we spoke with Jason Kirk, head of business development for Zefr about the opportunities for brands […]

Consumers search for TV ads online more than 1 million times a day, and those searches can provide useful insight for TV marketers, says Sean Muller, CEO and Founder of iSpot.tv in an interview conducted at CES as part of the Mindshare Client Huddle. iSpot.tv is a Seattle-based startup that tracks TV ad viewing and the interaction with those ads, […]

LAS VEGAS — Cisco is gearing up for the tablet to replace the remote control as the primary means for consumers to interact with TV. At the recent Consumer Electronics Show in Las Vegas, Neil Cormican, Senior UX Design Manager at Cisco Systems, demonstrating how the company’s second-screen app would work in a video interview with […]

TubeMogul had rolled out its viewability verification globally into its ad buying software, says Brett Wilson, CEO of video platform TubeMogul in an interview with Beet.TV at the Consumer Electronics Show. The video ad platform has been at the forefront of an industry push for more transparency in metrics since it spearheaded a consortium of industry players […]

Many people think consumers hate it when brands advertise to them. In fact, some consumers often tend to love brands, says social video marketing insight outlet Zefr‘s Jason Kirk. “The fans and their power and their passion is something that’s undeniable,” Kirk tells Beet.TV. “If you aren’t able to tap in to that… you’re missing out. […]

If you believed the year-ahead outlooks, 2014 will be the year of the Internet Of Things, when everyday objects get wired up to the internet. Speaking with Beet.TV at the Consumer Electronics Show, media agency Mediacom‘s USA CEO Sasha Savic gets excited about the prospects for brands. “The depth of intrusion of new technologies in […]

No sooner has 4K video emerged on to the technology scene, now 8K is rising up as a future viewing option. In this insightful interview with Beet.TV at the Consumer Electronics Show, ad agency GroupM’s chairman Irwin Gotlieb explains higher-resolution TVs are being driven by a need to eliminate pixellation for close-quarters viewing on ever-larger […]

Oreos may have been dunked in the dark in 2013, but does “real-time marketing” have a real future in 2014? Sebastian Hempstead, CEO of social media marketing monitor service Brandwatch, says immediacy is vital. “The content we put in to conversations can turn up a day later… if it’s not in the right moment… when we want […]

In the movie Speed, Keanu Reeves risked his bus exploding if it stopped. In real-life, some drivers will now see digital ads if their car stops for more than three seconds. That is the one strand in the advertising proposition for Waze, the crowd-powered drivers’ sat-nav aid that also has marketing ambitions. “We give brands the […]

Started as a celebration of advertising creativity, the annual Cannes Lions has expanded with big  digital media component  In the upcoming June  festival,  there will be big presence of technology companies from Silicon Valley, says Philip Thomas, the London-based CEO of the event, in this interview with Beet.TV  He says other new sectors include traditional […]

We’re hearing a lot about “real-time” marketing. But, beyond the hype, it’s not all about dunking in the dark. “You have to be really in real-time,” says Tim Schigel, founder of ShareThis, whose near-ubiquitous green button lets users share content through umpteen online services. “People are interested a given topic maybe for just a few […]

Mobile ecommerce is growing rapidly for pizza company Domino’s, says Dennis Maloney, VP of Multimedia Marketing at Dominos, in an interview with Beet.TV at the Consumer Electronics Show. Digital channels already account for 40% of the brand’s pizza orders, with one-third of those coming through mobile venues. “It’s our biggest area of growth,” he says. “It’s […]

Video recommendation engine Iris.TV is betting its tools can generate a 50% increase in video views for publishers, says Field Garthwaite, Founder and CEO of Iris.TV during an interview with Beet.TV at the Consumer Electronics Show. Iris.TV’s technology recommends additional short-form ad-supported content for users, Garthwaite explains. Iris integrates with all major video players, and any ad server or […]

The year ahead is finally the one in which TV advertisers can target specific viewers, thanks to online targeting, predicts one ad tech vendor. “The promise of addressable television, which has been worked on for over a decade, actually will begin to take off in 2014 in a major way,” Videology CEO Scott Ferber tells […]

Many in TV and marketing look forward to a future of “addressable advertising”. AT&T is executing on a version of that today – with its TV Blueprint offering, the cable company is helping advertisers reach specific subscribers from its customer base. We’re able to pull in data from over 15 million set-top boxes that are […]

Marketers are moving from thinking of their brands as a transaction destination to engaging consumers wherever they happen to be, says one ad veteran exec. “Marketers, back in the day, wanted to drive traffic online,” Vibrant Media global accounts and marketing SVP Ariff Quli tells Beet.TV during the Consumer Electronics Show. “The goals have changed […]

LAS VEGAS  —  Long-form video is alive and well, but online videos in general are becoming shorter, says Jordan Bitterman, Chief Strategy Officer, North America at Mindshare in an interview with Beet.TV at CES. The trend stems from the proliferation of six-second Vine videos and fifteen-second Instagram clips, coupled with the effectiveness of shorter ads, he tells […]

Marketers now use social media expertly to “engage” audiences? But, whilst such schemes are good top-of-funnel branding mechanisms, what about sealing the deal with an actual purchase? Chirpify is a start-up hoping to close that circle, by letting consumers buy or otherwise express interest in products using just hashtags in social media they already frequent. […]

Super-efficient online ad targeting is allowing advertisers to hone in on specific audiences, whatever they’re watching. But that doesn’t mean the traditional business of advertising against premium content will die, says ad tech vendor Videology‘s CEO Scott Ferber. “Premium publishers in online video … they’re sold out,” Ferber tells Beet.TV during a sit-down at the Consumer […]