CES

Confidence in the effectiveness of TV ads is relatively stable, and big brands seem satisfied. But online ad tech vendor Tremor Video thinks it can improve on that effectiveness, regardless. New York-headquartered Tremor offers advertisers its service that improves short online video pre-roll ads, which typically get shovelled from linear TV ad slots, with interactive […]

One month ago, music streamer Spotify made a change which lets mobile and tablet users listen to more music for free. Previously, off-PC usage required a premium subscription. But Spotify’s change is not just a goodwill gift to users – it points to the growing part advertisers play in a business that has always relied […]

Cloud-based infrastructure can revolutionize the TV business says one internet TV technology vendor. “We strongly believe in the cloud, it can change the industry,” Rovi’s product development VP Thierry Lehartel tells Beet.TV at the Consumer Electronics Show. At the show, Rovi announced Remote Access Services, an upgrade to its existing Cloud Services which lets pay-TV operators […]

LAS VEGAS — As part of its focus on “adaptive marketing,” Mindshare has been on the hunt for technology firms to pair up with that can help it deliver content in real time for brands, says Colin Kinsella, CEO of Mindshare North America, in an interview with Beet.TV at CES. “We are investing in technology to […]

LAS VEGAS – In a world where mobile phones are replaced every two years or so, it’s frustrating that vehicles’ longer ownership terms make in-car entertainment systems dead-end and dead old. That’s why many auto makers, often accused of loading their dashes with old technology, are now turning their systems in to future-proof mobile mini-computers, […]

Across the industry, efficiency-hungry advertisers are going crazy to get their hands on data about viewers. And then they have to make sense of that data. At the Consumer Electronics Show in Las Vegas last week, Rovi trailed two new products aiming to help advertisers out. Ad Optimizer and Promotion Optimizer take in multiple data feeds […]

LAS VEGAS — Starcom MediaVest Group is working with brands and Twitter to leverage social conversations around TV and to apply retargeting tactics to the social medium, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Consumer Electronics Show. “We can […]

LAS VEGAS – Original video production will continue to ramp up and will soon be seen on the home page of AOL, says Susan Lyne, CEO of the AOL Brand Group, in this interview with Beet.TV Also in in the interview, she talks about the success and relevance of the AOL tech brands, Engadget and […]

LAS VEGAS – The emergence or wearable digital devices, connected cars and new devices will provide Foursquare new platforms beyond the mobile,   expanding its offering to its users and advertisers, says Steven Rosenblatt, Chief Revenue Officer, in this video interview. We spoke with him during CES at the Mindshare Client Huddle event.  

LAS VEGAS — With a growing number of connected screens, streaming services having risen above local playback and the demands of UltraHD video looming, internet infrastructure is being sorely tested. Akamai and Qualcomm think one solution is to cache popular digital content in the home or office. At the Consumer Electronics Show (CES), Qualcomm’s Atheros […]

LAS VEGAS — The 4K content being showed off on TVs at this week’s Consumer Electronics Show (CES) is going to come in much larger file sizes than plain old HD video. Fortunately, the new wave in super-sharp TV fare can be shrunk back down to size. “With the picture being four times the resolution, […]

LAS VEGAS — Sling Media‘s Slingbox is best know for helping customers in America’s patchwork TV ecosystem access their home TV setup whilst traveling in other states. But, just as the digital TV industry is realizing many mobile TV viewers actually don’t watch whilst “mobile”, Sling, too, is beginning to put greater focus on at-home […]

LAS VEGAS — Adobe continues to expand the reach of its TV Everywhere Primetime platform with the recent launch of multichannel service providers Shaw and Bell in Canada, says Ashley Still, Director of Product Management at Adobe, during an interview with Beet.TV at the Consumer Electronics Show. Bell has launched a “TV to-go” product to deliver programming […]

LAS VEGAS — As Yahoo integrates Tumblr via the acquisition, Tumblr’s sponsored posts will now be powered by Yahoo ads, says Lee Brown, Global Head of Brand Partnerships at Tumblr, during an interview with Beet.TV at the Consumer Electronics Show. “That lets us accelerate our ad technology by leveraging the technology Yahoo has already built,” he […]

LAS VEGAS — Starcom’s recent deal with Yahoo that gives the agency access to the portal’s first-party data to help find the right audiences for content is this sort of partnership can shift the traditional models around, says Mark Pavia, EVP/Digital Managing Director for Starcom USA, during an interview with Beet.TV at the Consumer Electronics Show. By […]

LAS VEGAS –  From wearables to connected cars to the  new 4H TV’s, here’s the takewawy on the 10 most notable trends emerging from  CES, according and industry analyst and Beet.TV contributor Ashley J . Swartz.  

LAS VEGAS — If you want to know how best to advertising to consumers across mobile devices, look to the numbers, says one exec. “Some of the best mobile advertising we’re seeing to date are from brands who understand the importance of data,” mobile ad tech firm Millennial Media‘s global strategy VP Carrier Seifer tells […]

LAS VEGAS — By most reckonings, the US TV ad industry sells about $70 billion in ads each year. Dave Morgan thinks he can make that $100 billion. The Tacoda founder now helms Simulmedia, a company bringing an avalanche of data to bear on TV ad buying – a process Morgan says deserves to be […]

LAS VEGAS — Twitter is focusing on a number of initiatives with marketers to link brands more closely to the real-time opportunities in the daily tweet stream of users, says Melissa Barnes, head of agency and brand advocacy at Twitter in an interview with Beet.TV at the Consumer Electronics Show. “The best brands [in real-time] are the ones […]

LAS VEGAS — Digital content data provider Rovi is preparing to reboot its recommendations offering in the next few weeks. The Rovi Recommendations Service uses metadata describing the content viewers are watching to make suggestions for similar next content to consume. “Our recommendations product will be relaunched this quarter,” company product management VP Priya Rajagopalan […]