CES

LAS VEGAS — Mobile gaming is expanding into fitness, casual health, to-do apps and other areas of gaming that are ripe for brand integration, says Brian Wong, Founder and CEO of Kiip, a mobile gaming service, in an interview with Beet.TV at the Consumer Electronics Show. “It’s reflective of people living their lives. You are using […]

LAS VEGAS — Kicking off its new year, digital video tech outfit Rovi announced it has been contracted by Mexico’s América Móvil to provide its guidance, search, recommendations and metadata products to the broadcaster. The year ahead heralds further development, says Rovi’s corporate strategy EVP Julian Lighton. “You’ll see us expand in to Europe and further parts […]

LAS VEGAS — Marketing land is abuzz about “native advertising” – the hybridized presentation of marketing in the guise of publisher editorial. As different publishers and agencies approach the opportunity in different ways, the commonly accepted notions of what constitutes an ad and how you recognize it begin to break down. AOL CEO Tim Armstrong wants […]

LAS VEGAS — Branded content is hot in marketing land. Now Starcom Mediavest Group (SMG’s) is saving brands the trouble of creating their own content – by obtaining publishers’ permission to re-publish theirs. SMG’s new Content@Scale CMS, launched this week, ingests text articles and images from Ahalogy, Demand Media, Glam Media, Forbes, Martha Stewart Omnimedia, Parade, […]

LAS VEGAS – Content@Scale, the new content marketing platform launched by Starcom Mediavest Group, will soon add video capability to its text article re-distribution offering. The service lets marketers licence “evergreen” articles from 15 US publishers to re-use as content in display ad units. Flite CEO Will Price, whose technology powers the service, says he […]

LAS VEGAS — Multiscreen consumers now outnumber single-screen consumers by three to one, with about 203 million multiscreen consumers in the United States, says Joe Apprendi, CEO of ad technology company Collective, during an interview with Beet.TV at CES. Collective is working with marketers and agencies to help them reach audiences in a targeted fashion across […]

LAS VEGAS —  Keep an eye on developments in wearable technology as that’s a field ripe for marketing innovation, says  Michael Kassan, Chairman and CEO of MediaLink, a media consulting firm, in an interview with Beet.TV at CES. “CES allows important conversations between marketers and manufacturers, which can help in delivering the new technology. This year at […]

LAS VEGAS — Fueled by a focus on media, new products, and technology of the future, this year’s Consumer Electronics Show is the largest ever, says Gary Shapiro, head of the Consumer Electronics Association, in an interview with Beet.TV. The flagship consumer electronics event comprises more than 2 million square feet of exhibit space with […]

LAS VEGAS — 4K televisions being touted at the Consumer Electronics Show (CES) promise phenomenal-quality viewing in the years ahead. But traditional broadcast infrastructure may not be able to cope with the extra demands, and broadband pipes may not be fat enough either, says one exec. “The only way a wireline operator is going to […]

LAS VEGAS — The New York Times’ web redesign on Wednesday opened the site up to paid articles from sponsors – but a distinction will always be clear and the publisher wants only “sophisticated” examples of the format including video, the exec in charge tells Beet.TV. “We are going to give marketers a platform to […]

LAS VEGAS — Pubmatic has long offered premium publishers the ability to sell their display and mobile ad inventory using real-time systems. Now it’s about to offer video ad sales in the same way, too. Speaking at the Consumer Electronics Show, the Redwood City- and New York-based company president Kirk McDonald tells Beet.TV Pubmatic will […]

LAS VEGAS – In advance of his keynote speech to the Consumer Electronics Show here, Cisco CEO John Chambers tells Beet.TV in this video interview that 2014 will be the “inflection point” of the Internet  – the emergence of what he calls the “Internet of everything.” In this interview, he talks about the importance of […]

Automated systems pioneer Equilibrium broke into the social video game with the launch of EQ Network at SXSW last year.  EQ Network is the world’s first HD social video network and we had the opportunity to speak with CEO Sean Barger earlier this month the 2nd Screen Summit at CES to find out more about […]

San Francisco-based commerce company Delivery Agent announced a partnership with Samsung as the Consumer Electronics Show in Vegas.  We had the opportunity to speak with Delivery Agent SVP Sales & Business Development, Jody Stark, at the at the 2nd Screen Summit at CES to find out more about the partnership.

‘Vampires’ is a documentary web series about a group of people in New Orleans who believe themselves to be vampires.  We caught up with the show’s creators, David Schatanoff, Austin Smoak and Dan Ast, at the IAWTV Awards at CES to glean some advice on producing documentary content for a web audience.

Given the industry attention to cord-cutting, the Intel-Comcast partnership announced at the Consumer Electronics Show to bring TV Everywhere programming to multiple devices is an important one to watch, says Michael Bologna, Director of Emerging Communications at GroupM, in this interview with Beet.TV at the conference held earlier this month.

LAS VEGAS — "Audiences are changing—they’re not watching just television anymore.  They’re multi-tasking," says Beet.TV contributor  Ashely Swartz.  As a result, advertising is changing as well.  Swartz reports from the Rovi booth at CES about the growing need for interactive, data-driven ad delivery and how Rovi’s multi-screen advertising solutions play into that demand.

The proliferation of video distribution across multiple devices is an exciting development, but the mediaindustry needs to solve the issue of cross-platform buying, says Louis Jones, CEO of Maxus,North America, the media agency unit of WPP’s GroupM.

LAS VEGAS — At the Consumer Electronics Show, several ad agencies and media  companies host tours of the show floor, but the best one to book a slot on may be with Irwin Gotlieb, chairman of GroupM, the giant media agency of London’s WPP.

LAS VEGAS — The 2nd Screen Summit at CES marked an "unprecedented gathering of all of the visionaries around the second screen."  We had the opportunity to speak with Guy Finley, the Executive Director of the 2nd Screen Society and MESA to find out about how the organization is helping to foster the development of […]