CES

LAS VEGAS — Producing content for an online audience is an entirely different ballgame from producing content for a television or film audience, thanks to the open dialogue that exists on the web between creator and consumer.  At the IAWTV Awards at CES, we spoke with Steven Wasserman and Victor Solis, the creators of live […]

LAS VEGAS — What’s Trending With Shira Lazar has made a name for itself as the live web show dedicated to what’s hot on the web, from YouTube videos to memes and everything in between.  We had the chance to chat with the show’s host and executive producer, Shira Lazar, on the red carpet at […]

LAS VEGAS — Last year Felicia Day, who began her career as an actress and made her foray into the production side of things as the creator and writer of The Guild, launched her own premium YouTube channel, Geek & Sundry.  After nearly a year of running the Geek & Sundry network, we caught up […]

LAS VEGAS — NYC-based comedian Mark Malkoff is known for online videos of his crazy stunts and shenanigans, from living on an AirTran jet for 30 days to living in IKEA for a week, visiting every Starbucks in Manhattan in a day, and more.

Digitas, the big, global digital agency unit of Publicis, has been expanding its BrandLIVE product to clients including P&G''s Tide and most recently Sprint.

LAS VEGAS — The over-the-top business will likely see many more TV Everywhere offerings from operators as well as programmers going direct to consumers this year, predicts David Adams, VP Corporate Development at connected TV technology provider Accedo during an interview with Beet.TV at the Consumer Electronics Show.

LAS VEGAS – Global food giant ConAgra is experimenting with addressable advertising with its media agency GroupM, and is bullish on opportunities on connected TV’s says Fernando Arriola, VP, Media & Integration, ConAgra Foods, in this interview with Beet.TV

LAS VEGAS – Connected TV technology provider Accedo teamed up with video technology firm thePlatform in a deal that may help service providers and programmers roll out more TV Everywhere applications.

LAS VEGAS –TV and video planning have been moving closer in recent years, and all signs point to 2013 as the year the two will finally merge, predicts Scott Ferber, CEO and Chairman of digital video ad platform Videology and founder of Advertising.com, during a deep-dive discussion with Beet.TV at the Consumer Electronics Show.

LAS VEGAS –  In the past few years, the Consumer Electronics Show has become of increasing interest to the marketing and media world.  Now, it rivals the ad industry’s leading show, the Cannes Lions, says Dominic Proctor, President of GroupM Global, the giant media agency of WPP.

LAS VEGAS — Samsung has a huge presence at CES with the debut of a range of connected devices which represents a sort of parallel ecosystem to the Apple products, says Rob Norman, Chief Digital Officer, Global of GroupM, the big media agency of WPP, in this interview with Beet.TV

LAS VEGAS — Television viewers’ desire for second screen content is on the rise and Fox has embraced this desire with the launch of FOX NOW, a dedicated second screen experience on iPhone, iPad, Xbox, Samsung Connected TVs, Windows 8 tablets and PCs.  At the 2nd Screen Summit at CES, Hardie Tankersley, VP Digital Platforms […]

LAS VEGAS — ConnecTV, a social network for TV fans, and marketing promotions and tune-in market for everything TV, has unveiled their own second screen ad network, ConnecTV Ad Sync.  The network will deliver ads to second screen devices that compliment television content or ads, in real time.

LAS VEGAS — At CES in Las Vegas, Rovi unveiled its plans for the adoption of the new HEVC compression system.  HEVC is the successor to H.264 and will significantly reduce bandwidth and storage costs.  We had the opportunity to find out more about HEVC from Thomas Kramer, Rovi’s VP Product Management at CES.

LAS VEGAS — One of the biggest challenges that studios are facing today is the challenge of margin—whereas once consumers were purchasing movies on DVD and Blue Ray, today there is a trend towards renting and streaming content.  We spoke with Rovi’s VP of Entertainment, Gerald Hensley, at CES in Las Vegas to learn more […]

LAS VEGAS — As brands create new content for digital devices, the key to success is to stay focused on human behavior, says Mark Pavia, Executive VP and Digital Managing Director at Starcom USA, in an interview with Beet.TV’s Ashley Swartz at the just-wrapped Consumer Electronics Show.

LAS VEGAS — Keep it simple, CE makers, says Scott Hess, Senior VP of Human Intelligence at SMG's Spark Communications, in an interview with Beet.TV's Ashley Swartz at the just-wrapped Consumer Electronics Show. He tracks the millenial generation and said they have grown up with technology and they expect it to be simple and intuitive.

LAS VEGAS — Emerging markets such as Southeast Asia and India are becoming the incubators for new technology, says Matt Blackborn, President of Emerging Markets of Starcom MediaVest Group in an interview with Beet.TV’s Ashley Swartz at the just-wrapped Consumer Electronics Show.

LAS VEGAS — This year at CES, digital entertainment technology company Rovi released the first edition of Rovi Insights, an ongoing report series on the state of digital entertainment and TV Everywhere.  We had the opportunity to find out more about Rovi Insights, as well as Rovi’s approach to the future of TV Everywhere, from […]

LAS VEGAS — The proliferation of devices puts more pressure on advertisers to make sure the content is not just technically optimized for the right screen, but also contextually relevant, says Stewart Easterbrook, CEO of Starcom MediaVest Group in the United Kingdom in an interview with Beet.TV's Ashley Swartz at the just-wrapped Consumer Electronics Show.