CES

LAS VEGAS – The auto is emerging a a new sort of media environment, where driving under 30 miles per hour, a prototype Audi allows drivers to travel via autopilot to check Gmail and the Web, where new navigation systems allows brand integrations, says Rob Norman, Global Chief Digital Officer of GroupM, the giant media […]

LAS VEGAS –  With some 24 million American homes with Internet-connected TV’s an ten million more by the end of this year, the new medium is getting the attention of advertisers at CES, says Christie Hartbarger, VP for Strategic Alliances at YuMe, the video advertising technology solution provider, in this interview with Beet.TV

LAS VEGAS — As demand for and usage of second screen apps grows, a shift towards the monetization of these apps can be seen.  To this end, Automatic Content Recognition (ACR) platform Civolution has partnered with ad management and distribution platform DG.  We had the opportunity to speak with Civolution CEO Alex Terpstra at the […]

LAS VEGAS  – Frank Sinton, founder of the video discovery site Mefeedia, which launched way back in 2004, has been expanding the efforts of his Beachfront Media unit to build video apps for a range of customers.

LAS VEGAS — Mobility will be the most impactful medium for marketers over the next couple of years Says John Sheehy, President of Global Operations for Stacom MediaVest Group, in this inteview with Beet.TV’s Ashley Swartz.

LAS VEGAS – As video consumption expands beyond television, audience measurement must change, says Kavita Vazirani, VP for Media Strategy for Comcast in this conversation with Beet.TV’s Ashley Swartz.

LAS VEGAS — As second screen technology continues to evolve, consumer desire for the second screen experience is on the rise and video software and services company KIT Digital is at the forefront of this evolution.  At the 2nd Screen Summit at CES we had the opportunity to talk with KIT Digital’s Global Lead Analyst, […]

LAS VEGAS – With the proliferation of media consumption from mobile to devices to home appliances, the new marketing mantra is not engagement but “experience” says Brian Terkelsen, CEO of MediaVest USA, in this interview with Beet.TV

LAS VEGAS — Hanna Hart aka Harto on YouTube has raised over $150,000 on Indiegogo to take her YouTube show "My Drunk Kitchen" on the road.  We spoke with her about the campaign and what she has in store for the tour at the IAWTV Awards at CES.

LAS VEGAS — ‘Husbands’ is a popular made-for-web sitcom created by Jane Espenson and Brad Bell and directed by Jeff Greenstein.  The show is unique in that it is created and produced by television industry veterans and at the IAWTV Awards at CES we had the opportunity to glean some insight on how producing for […]

LAS VEGAS — Advertising executives aren't that impressed with the showroom floor at the Consumer Electronics Show this year, says Beet.TV's Ashley Swartz in her wrap-up report from CES. "CES isn't wowing us with innovation this year," she says, adding that the real work is happening behind closed doors, rather than in the booths.

LAS VEGAS — Broadcasters are keenly interested in metadata and video solutions that connect to their live programming, says Tom Wilde, CEO of RAMP in an interview at the Consumer Electronics Show.

LAS VEGAS — The Consumer Electronics Show has morphed into more of an advertiser's show in recent years and that's helpful as technology shops aim to harness digital data to deliver the right message at the right time to the right consumers, says Jeff Siegel, Senior VP, Global Media Sales at Rovi Corporation in an interview with Beet.TV's Ashley […]

LAS VEGAS – Yahoo is expanding the scope of its video offering through big syniciation deals with networks including its year-old news alliance with ABC News, finance news with CNBC and a more recent tie-up with NBC Sports, says Erin McPherson, VP head of Video, in this interview with Beet.TV

LAS VEGAS – This is the year of “mobilty” around television consumption, when viewing moves from the big screen to unwired devices, says Laura Desmond, CEO of Starcom MediaVest the giant media buying unit of Publicis, in this interview with Beet.TV

LAS VEGAS – As networks and television content creators strive to reach audiences on a deeper level, the second screen has become an integral part of television broadcast experience.  At the 2nd Screen Summit at CES, we had the opportunity to talk with keynote speaker Rob Gelick, Senior Vice President and General Manager at CBS […]

LAS VEGAS — Although Internet-connected home appliances are in extremely early stages, they will emerge as an important advertising medium for consumer products companies, predicts Irwin Gotlieb, Chairman of GroupM, the global media unit of WPP, in this interview at CES with Beet.TV.

LAS VEGAS – At last year’s CES,  advertising on Internet-connected TV’s was presented as an emerging opportunity.  This year, major brands including American Express, are proving viability of the new medium, says Ed Haslam, SVP for Marketing at YuMe, the video advertising technology provider.

LAS VEGAS — While the widespread adoption of Internet-delivered television is coming into focus, the complexity of delivering different ad formats across multiple devices presents serious financial risks to marketers, agencies and media companies, says Randall Rothenberg, President of the IAB, the digital media’s industry trade organization, in this interview with Beet.TV

LAS VEGAS —  As digital devices become more intertwined, look for phones to start to “mingle” with TVs in interesting ways, says Jonathan Bokor, Senior VP and Director of Advanced Media at MediaVest, in an interview with Beet.TV at the Consumer Electronics Show.