CES

LAS VEGAS — When he led the world’s largest ad agency holding group, his central strategy was seeking growth in two circles of a Venn diagram – digital media and emerging markets. Now that he helms his own S4 Capital, Sir Martin Sorrell aims to repeat the trick – with a twist. S4 Capital, a […]

LAS VEGAS– Denise Colella, svp of advanced advertising at NBCUniversal, says this year at the Consumer Electronics Show, the question that’s top of mind is whether or not this year is the year of addressable – when addressable measurement will finally extend beyond streaming services to all platforms. “Just as they used to say ‘Is […]

LAS VEGAS– Through a new partnership with Nielsen, independent advertising platform Amobee is helping to usher the next stage of convergence, connected TV and linear media planning. By working with Nielsen, and specifically with the company’s Gracenote ACR (automatic content recognition) data, Amobee has access to more granular viewership data that functions on the individual […]

Along with an evolution of content and streaming has come a shift in creative optimization. In an interview with Beet.TV at CES, Sasha Savic, CEO of MediaCom U.S. explains that we’re on the verge of major change in customization. As far as opportunities for creative optimization, Savic says that in years past it has mostly […]

With so much content at our disposal, how can we make more of it addressable? In an interview with Beet.TV, Tracey Scheppach, CEO and cofounder of Matter More Media, explains that this is a huge priority in the coming year. Scheppach was shocked to calculate that maybe 3% of all linear media has been made […]

LAS VEGAS — A+E Networks, AMC Networks, CBS, Discovery, Fox, NBCUniversal and WarnerMedia will run dynamically swapped-out ads ads in live linear TV feeds as part of a beta test for Nielsen’s addressable TV advertising technology. Nielsen announced the beta on Monday. It will run through the first half of 2020 ahead of a planned […]

Ad slots in TV news programming are not being sold at a high enough rate – but new developments which are reducing the number of ads seen by audiences could, ironically, end up raising their price. That is the view of one man making media buying decisions at one of the world’s leading financial services […]

If you thought you knew technology, think again. Whilst software has reigned in a predictable pattern over the last few years, engineers are now on the cusp of applying several breakthroughs that are all about physical innovation. Irwin Gotlieb knows it. The WPP advisor, INVIDI board member and former GroupM CEO is a veteran Consumer […]

Banks needs to get creative in order to reach unique customers in different ways. The new opportunities presented by a plethora of different marketing channels mean brands need to generate more messaging in more formats and more combinations than ever before. That is according to the man who spends advertising money for Bank Of America. […]

With addressability becoming much more advanced, the challenge lies in educating clients around the new opportunities available. In an interview with Beet.TV, Larene Mantel, vice president of advanced TV and emerging channels for Cadreon explains how this is both an exciting and challenging position. In addition to linear, there’s now addressability available in VOD and […]

A+E Networks plans to launch more library-based TV channels for OTT platforms, after this December switching on “Lively Place” on Samsung smart TVs. Lively Place is a scheduled collection of library programming from A+E’s roster of unscripted lifestyle shows, for free with ad support. It is available via Samsung TV Plus, Samsung’s own gateway to […]

Everyone wants better data. The trouble is, with so many platforms to measure, getting a holistic understanding is proving challenging. Now there is a burgeoning number of vendors aiming to capture viewer behavior from across multiple media screen types. In this interview with Beet.TV, Irwin Gottlieb says the quest continues. The former GroupM global CEO […]

The streaming war looks different across the industry. In an interview with Beet.TV, Erin Matts, CEO of Hearts & Science explains that for buyers, it’s important to look at streaming the way consumers would. According to Matts, consumers think about what role content will play with different partners. “Is it better to license some of […]

With HBO Max poised to become the latest subscription TV streaming service in May 2020, many are starting to speculate how the offering will shape up amongst a growing competitive set. That’s something Jeremy Toeman can help with. HBO parent WarnerMedia in November hired Toeman as chief product innovation officer in its Innovation Lab, which […]

As the decade turns, networks are exploring new ways to address content on a programming level. In an interview with Beet.TV, Dan Callahan, senior vice president of data and sales innovation for Fox explains how the network is making progress. Callahan explains what opportunities Fox is tapping into heading into the New Year. “For us, […]

It made all the early running – but can Netflix keep its place at the head of the SVOD pack? Irwin Gotlieb doesn’t think so. The veteran media and technology watcher spent years as global CEO of media agency GroupM. In this video interview with Beet.TV, he says he foresees “fall-out” from the streaming wars, […]

LONDON – Samsung knows what you use your TV for – now it just needs to encourage advertisers to use that data. The electronics manufacturer’s Samsung Ads division has access to viewing data from 45 million US owners of Samsung Smart TVs plus 200 million connected devices. The business unit is able to understand actual […]

Part of Caryn Banchek’s job as head of client solutions for Samsung Ads is educating advertisers about the advanced TV landscape. Advanced TV is Samsung Ads’ bread and butter: The subsidiary works with brands and agencies to place ads across its partner networks. The advertisers want to know what works from a planning perspective, how […]

If you are a Call Of Duty: Modern Warfare wizard, Cathy Oh may know about it. As global head of marketing and analytics at Samsung Ads, Oh boasts that her employer can see what 45 million owners of Samsung Smart TVs are doing on their sets. Of course, it is all anonymized. But, for Oh, […]

The upcoming holiday season is likely to lead to a greater deployment of smart TVs that may help smoothe the path for advertisers to buy advanced, addressable targeting ad campaigns using the latest OTT technology. That is the hope of the addressable TV leader at Modi Media, the advanced TV wing of media agency Group […]