CES
Conde Nast Expands GQ, Glamour Into Digital Video, CNP’s Sauerberg
LAS VEGAS — In the first quarter Conde Nast will lauch digital video channels for key brands GQ and Glamour across Web sites, apps and distribution partners as part of the publishing giant’s move into a more digital future, says Robert A. Sauerberg Jr., President of Conde Nast, in an interview with Beet.TV’s Ashley Swartz at the Consumer […]
Multicultural Consumers Drive New Tech Trends, MediaVest Exec Says
LAS VEGAS — Multicultural customers are often the earliest adopters for new technology, especially mobile phones, says Steven Wolfe-Pereira, Executive VP at MediaVest, Managing Director of MediaVest Multicultural in an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.
More Than One-Third of XBox Users Engage With Interactive Ads
LAS VEGAS — Interactive ads on the XBox gaming system are delivering a 37% engagement rate, according to data released this week by Microsoft. At the Consumer Electronics Show in Las Vegas, Beet.TV’s Ashley Swartz connected with Ross Honey, General Manager of XBox Entertainment and Advertising, who sheds more light on these just-released figures in […]
Web Originals to See $250 Million in Production Budgets in 2013, IAWTV Chair
LAS VEGAS – There will be 1000 web original video series launched in 2013 with some $250 million spent for production, a sign of the maturation of the nascent industry says Paul Kontonis, Chairman of the International Academy of Web Television, in this interview with Beet.TV
Marketers Must Harness TV, Video Data in 2013, Mindshare’s Sorokin
LAS VEGAS — Turning the plethora of available data about TV and video into insights for brands will be a critical goal for marketers in 2013, says Scott Sorokin, Global Digital Leader, Mindshare Worldwide, during an interview with Beet.TV at the Consumer Electronics Show.
Precision Targeted Video to Lure Marketers in 2013, Mindshare’s Lee Doye
LAS VEGAS — Look for more opportunities for marketers in precision targeting in video in 2013, says Lee Doyle, President Client Development at Mindshare during an interview with Beet.TV at the Consumer Electronics Show.
SMG’s LiquidThread: Tips for Branded Content Creation at CES
LAS VEGAS — Know your audience and give them the content and stories they want. That’s the advice for brands as they approach next-generation storytelling, says Brent Poer, President of LiquidThread, the content creation division of SMG North America, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.
Brands More Fluent in Next-Generation Storytelling, SMG Exec Says
LAS VEGAS — Everyone in marketing is going to need to be left-and right-brained as the distinctions between technology experts and creative strategists erode, says Jonathan Hoffman, President of Experience Creation at SMG, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.
Starcom USA CEO: Brands Need Fine-Tuned Data Strategy in 2013
LAS VEGAS — For the best marketing success in 2013, brands need a clear-cut data strategy, says Lisa Donohue, CEO of Starcom USA, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.
CES Report: Brand Opportunity in Pairing Tactile with Digital, says Ted Fellow
LAS VEGAS — Technologists have a great opportunity to develop a new range of of physical and touch-based interactions for brands to connect with consumers, says James Patten, Interaction Designer and Ted Fellow, during an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.
SMG’s Weinstein on Mobile: It’s Not About the Device; It’s the Behavior
LAS VEGAS — The growing mobile video and advertising business is vital for brands, but the best way to approach mobile is by looking at consumer behavior, says Lisa Weinstein, President of Global Digital, Data and Analytics at Starcom MediaVest Group, in an interview with Beet.TV’s Ashley Swartz at the Consumer Electronics Show.
Samsung Leads With Looks, Design in New CES Sets
LAS VEGAS — Design and definition will be the two most important traits for new TVs unveiled by Samsung at the Consumer Electronics Show. While the TVs will incorporate social networking and personalization, the manufacturer is aiming to capture interest first with the high-res look of the sets, in a back-to-basics focus on the display. […]
Samsung Unveils New Lineup of Smart TVs, Hi-Res Sets
LAS VEGAS — Samsung is betting on high-res, big-screen and smart TVs at this year's Consumer Electronics Show. In this first report from Ashley Swartz at the event, she checked out the tech giant's TV plans in Samsung's early presentations at CES, where the company is showcasing a range of TVs, as previewed by Hyun-suk Kim, EVP […]
Starcom’s Amanda Richman on CES and a “Big Year for Digital Video”
LAS VEGAS – Digital video is poised for a "big year" says Amanda Richman, President of Activation and Investment at the giant global media agency Starcom, in this interview with Beet.TV
Yahoo! Streams Bill Maher Special, Doubles Down on Comedy Slate
Tonight (2/23), Yahoo! will host a free one-hour comedy special with Bill Maher as part of extensive slate of comedy programming, says Yahoo! video chief Erin McPherson in this interview with Beet.TV
Smart TV’s: The Emergence of a New Advertising Medium
At CES this year, with WPP’s chief Sir Martin Sorrell flying in from London and Publicis’ chairman Maurice Levy in from Paris, along with hundreds of advertising and brand executives, the annual electronics show was very much an advertiser expo this year.
Aaron Task, Henry Blodget and Their Two Million Video Viewers on Yahoo!
As big news organizations including the Wall Street Journal, The New York Times and and Reuters put an increasing effort around made-for-the-Web video news reporting, Yahoo’s Daily Ticker has built a formidable audience over the past four years.
Elemental Technologies Powers Video Compression for Comcast, HBO, ESPN, others
LAS VEGAS — Portland, Oregon-based Elemental Technologies is finding an expanding customer base for its video compression solution with Comcast, HBO Go and ESPN on Demand.
Blip’s Steve Woolf: Web Video Success Comes from Targeting “Narrow Niches”
LAS VEGAS – Steve Woolf, VP of Content for Blip.tv, says that success in creating original Web video content comes from targeting and connecting with "narrow niches" of special interest groups.
Dailymotion Launches on Xbox Live in 35 Countries
LAS VEGAS, Dailymotion, the big Paris-based video site, which served 1.2 billion video views worldwide in December*, launched its Xbox Live App late last month in 35 nations. The company demonstrated the new interface on the Microsoft device at CES.