CES
Zappo TV Launches on Androids, Pushes Content to Smart TVs
LAS VEGAS — Video discovery/consumer media management platform Zappo TV is pushing out music, photos and videos from mobile phones to a number of connected TVs, said Jan Van Ottele, founder and CEO of Zappo TV during an interview at CES.
Outrigger Media Links Brands and Web Producers in New Marketplace
LAS VEGAS — Online video advertising firm Outrigger Media is gearing up to launch its content marketplace OpenSlate Studios in March, said Mike Henry, CEO of Outrigger Media during an interview with Beet.TV at CES.
Nielsen Tracking Over-the-Top Viewing
LAS VEGAS — Nielsen has been working with its clients to effectively measure and provide ratings for content delivered via over-the-top technologies, said Brian Fuhrer, Senior VP Product Leadership at Nielsen, during an interview with Beet.TV at CES.
Scripps, Food Network Focuses on Search, Syndication for Online Video
LAS VEGAS — Scripps Networks has seen a dramatic increase in video consumption as a result of syndicating its videos across many Web sites, the content company's Jeff Meyer, Senior VP and General Manager for Interactive Sales at Scripps, said during an interview with Beet.TV at CES.
iJustine Expands Role with SpikeTV
LAS VEGAS Web star iJustine is slated to host live convention coverage at Comic-Con and E3 for Spike TV on the heels of the work she just did at CES for the network, she told Beet.TV during an interview at CES.
“My Damn Channel” Preps for YouTube Originals Launch
LAS VEGAS — Digital programmer My Damn Channel is slated to launch an originals channel with YouTube in a few weeks as part of YouTube's new content programmer initiative, said Rob Barnett, CEO of My Damn Channel, in an interview with Beet.TV at CES.
Fine Bros Win IAWTV Award, Prep for Launch of New YouTube Show
LAS VEGAS — Online video superstars The Fine Brothers nabbed an inaugural IAWTV award at the recent CES show for their latest Web series Kids React, which has been generating about 1 million views per episode for each of the 45 episodes so far. We caught up with Ben and Rafi Fine, the creators of […]
Variety’s Andrew Wallenstein: Yahoo’s Deal with Tom Hanks: “Watershed Moment” for Web Video
LAS VEGAS — Yahoo's announcement during CES to stream Tom Hanks' futuristic animation series, represents a "watershed moment" for Web originals, say Andrew Wallenstein Variety's TV Editor in this interview with Beet.TV
FreeWheel Girding for Live Online Video Growth in 2012
Connected TVs are starting to become part of the mix for managing ads, rights and payments across devices for programmers, said JoAnna Abel, VP Marketing for online video technology firm FreeWheel during an interview with Beet.TV at CES.
Razorfish to Increase Mobile Video Spending in 2012
LAS VEGAS – Interactive agency Razorfish expects to spend more money on mobile video advertising this year, Megan Tweed, VP of Media at Razorfish, told Beet.TV, during a recent interview at CES.
TubeMogul Serving Multiple Ad Campaigns to Connected TV’s
LAS VEGAS — Already this year, video ad platform TubeMogul has run more more than a dozen ad campaigns through connected TVs and is gearing up for a big year in this new medium, the company's Chief Strategy Officer Jason Lopatecki told Beet.TV in an interview at CES.
LG Delivering Targeted on Smart TV’s, Boosts Developer Support
LAS VEGAS –Consumer electronics TV set maker LG is offering new apps and tools for app developers for smart TVs in the year ahead. At the CES show, we talked to Matt Durgin, Director Smart TV Content, LG Electronics USA about how the new generation of connected TVs are accommodating both apps and ads.
Akamai Supports Hollywood’s “UltraViolet,” Bolsters its Content Distribution Network
LAS VEGAS — At CES, technology giant Akamai threw its weight behind Hollywood's UltraViolet video initiative — a technlogy which allows consumers to watch and share movies and TV shows across multiple devices, said Kris Alexander, Chief Strategist for Connected Devices & Gaming at Akamai, in this interview with Beet.TV
Interactive Ad Units Lead to Higher Completion Rates, Gannett’s PointRoll Finds
LAS VEGAS — Completion rates for in-stream video ads with interactive elements are higher than those without, PointRoll has found in a six month study of 20 billions ads served by the Gannett unit.
Alloy Digital Acquires Generate; See Double Digit Growth
LAS VEGAS – On the heels of its acquisition of Hollywood’s veteran digital studio Generate, Alloy Digital is in discussions with advertisers currently on a new slate of digital programming for 2012, Christian Busch, SVP Business Development at Alloy Digital, told Beet.TV in an interview at CES.
Video Expansion Underway at Huffington Post as Arianna Readies “Fearless Living”
LAS VEGAS — The Huffington Post has become increasingly video centric as the giant news site integrates video into most of its pages, says Karen Cahn, General Manger of Branded Experiences for AOL, in this inteview with Beet.TV
YuMe-Samsung Deal to Deliver Targeted Ads on Smart TV’s
LAS VEGAS — The YuMe-Samsung deal to deliver video ads on Samsung's smart TVs will help ads on TV become more targeted, said Scot McLernon, YuMe's Chief Revenue Officer, during an interview with Beet.TV at CES last week.
Yahoo! Passes Facebook for Video Views in December, comScore
Yahoo! has passed Facebook and has essentially tied with Vevo as the second most popular video site on the Web, according to December numbers released by comScore this morning. The most popular site remains YouTube.
Online Video Shop DBG Partners with Zooey Deschanel’s Hello Giggles on The Single Life
LAS VEGAS – Online video production and distribution shop DBG has partnered with actress Zooey Deschanel's site Hello Giggles on the second season of Web show "The Single Life," DBG's Chairman & CEO Chris Young told Beet.TV.
WPP’s 24/7 Real Media Ad Platform Integrates Panache’s Video Ad Formats
LAS VEGAS — Following its December acquisition of Panache, WPP's marketing technology company 24/7 Real Media has now integrated 13 of Panache's advanced video ad formats into its existing ad platform.