CES

LONDON – As he looks ahead to CES 2017, GroupM Chairman Irwin Gotlieb sees “enormous developments” in all six categories that are typically his focus at the global consumer electronics and technology trade show. In an interview with Beet.tv, Gotlieb identifies those categories as automotive, computing, computing mobility, consumer electronics, health & fitness and integration. […]

LAS VEGAS — These days, it seems it is no longer enough for a consulting firm to just offering consulting advice – you have to back it up with implementation, too. That’s what Deloitte is doing by partnering with three software providers to wrap up their offerings as one of its own, the so-called MarketMix for Media. […]

LAS VEGAS — When should you put an in-article video ad on a page – and when should you hold back? Two-year-old Genesis Media of New York is an ad tech platform aiming to sensitively place auto-playing out-stream video ads, a format that is gaining in popularity. “Video ad formats are easy to build, they’re difficult to […]

LAS VEGAS — Back in December, Adobe updated its Primetime ad platform with TV-buying capability, dubbed TV Media Management (TVMM), powered partly by Videology. The feature aims to let broadcasters plan and package up ad slots in their over-the-top (OTT) offerings. So, what is the big idea? “The content emerging on all of those platforms is premium content […]

LAS VEGAS –Marketers need to ensure that they are reaching consumers not only at the moment of purchase, but years before when they are beginning to develop affinity for products, says Scott Ferber, Chairman and CEO of Videology, in this taped interview from CES. For example, if a car buyer first hears about a Lexus when the […]

LAS VEGAS — Historically, Hollywood has fought P2P piracy with legal action. But what if studios and channel operators could solve the download problem with advertising? That’s what TruOptik thinks could happen. The Stamford, CT, company’s technology employs “census-level measurement of peer-to-peer file sharing across the BitTorrent protocol” to create “the largest, IP-based non-cookie-reliant data set of entertainment […]

LAS VEGAS — Many web publishers have made a great business – and a big audience – out of online video. Now, could the last mile may be taking that video to the big screen in the living room? Xumo hopes so. The joint venture between Panasonic and MySpace’s latest owner, Viant, is a software layer for […]

LAS VEGAS –  After its $48.5 billion acquisition of DirecTV and its alliance with Opera Mediaworks, AT&T AdWorks is delivering addressable ads to the household at scale via its cable and satellite boxes and to IP devices, says  AT&T’s Matthew Van Houten, Director, Strategy and Business Development. We spoke with him earlier this month at CES for […]

LAS VEGAS  –  Far from being dead, MySpace has enormous monthly user traffic, mostly from users accessing archived photos, and that data is one of the major sources driving an “exploding” digital advertising buying platform for ad tech conglomerate Viant, says Tim Vanderhook, CEO, in this interview with Beet.TV at CES earlier this month. Vanderhook […]

LAS VEGAS —  With data provided by Tivo Research and selling software from SpotX, Clypd is powering “reach extension” for national advertisers on cable  networks in what is becoming a more robust “scattered” marketplace, explains Mark Mitchell Chief Relationship Officer of Clypd in this interview with Beet.TV. This video is part of Beet.TV’s coverage of International […]

LAS VEGAS –  Todd Gordon, the longtime media agency exec specializing in advanced TV recently joined the video advertising software company TubeMogul.   In this interview with Beet.TV earlier this month at CES, he says that while real time bidding around television inventory is still some time off, the concept of audience buying by the […]

LAS VEGAS — With $25m raised in 2015, personalized video ad creation and delivery firm Innovid has now taken a total $56.m in venture funding over its eight years of operation. So what does the New York-based company plan to do with the latest money? “That new capital will help us fuel the growth,” co-founder Tal […]

LAS VEGAS — These days, consumers recognize silent auto-play is becoming a standard for videos delivered in feeds. But advertisers are still trying to find the true value in a format that nobody clicked and nobody heard. Ad holding group WPP’s chief Sir Martin Sorrell recently said Facebook, the biggest exponent of the format, “has a lot […]

LAS VEGAS – Virtual Reality “VR” was one of the most talked-about tech and media stories at International CES.  For Tracey Scheppach EVP of Precision Video of the Starcom MediaVest Group, the “immersive” experience is very exciting —  and will emerge once the industry reaches scale via device viewing distribution. We spoke with Schappach at CES […]

LAS VEGAS — It was billed as a first, and a successful one at that. In October, Yahoo broadcast its first ever live stream of an NFL football game, the one  between the Jacksonville Jaguars and Buffalo Bills from London. After the final whistle, Yahoo claimed to have broken ground by attracting 15m viewers. That would have made […]

LAS VEGAS — Publishers’ marketing automation tech vendor PubMatic has announced it will power mobile advertising for German publisher Gruner + Jahr’s G+J eIMS ad sales division – but PubMatic has been going through some other changes of late. The G+J deal means PubMatic will help enable programmatic mobile ads for brands including Spiegel and Vodafone […]

LAS VEGAS – IP delivery of live TV  programming via OTT devices is surging:  So called “TV Everywhere” consumption has moved from primarily via mobile devices to the living room.  In the last twelve months OTT device viewing has gone from under 10% to some 25% of live streamed content, says Jeremy Helfand, Vice President, Adobe […]

LAS VEGAS — In the last few years, advertisers have become accustomed to finely targeting web and email marketing for distinct consumers. Now they want to do the same with online video, which itself is reinventing traditional TV. That’s the assessment of one exec in the thick of the ad-tech explosion, who says customers have more choice […]

LAS VEGAS — These days, the Consumer Electronics Show is about more than just electronics. Marketers and ad agencies also flocked to Vegas to find out about new opportunities to reach consumers. But what was a newspaper publisher doing amongst the tech crowd? USA Today publisher Gannett was in town to unveil its latest branded content offering, […]

LAS VEGAS — VideoAmp is a relatively new player to the burgeoning landscape of cross-screen video ad technology vendors. At least, it may look like that from the outside. The Santa Monica-based outfit spent plenty of time perfecting its platform before taking on a $15m first venture round in November, the latest in German broadcaster […]