Connected Commerce: Reimagining CTV and Driving Ad Innovation, a Beet.TV Leadership Series at IAB ALM, presented by Albertsons Media Collective

As the lines between upper and lower-funnel activity continue to blur on what was once viewed as an awareness channel, advertisers are getting wise to the performance opportunities now available within CTV. Indeed, some marketers have already begun experimenting with shoppable ad units on the platform, though the practice has yet to take off at […]

Retail media networks (RMNs) are changing advertising offering a new way to reach shoppers and measure campaign performance. For media owners, they promise a powerful new revenue stream, if only they can manage the complexity and scale inherent to these rapidly evolving technologies. That’s why many RMNs are now partnering with sell-side platforms (SSPs), explained […]

PALM SPRINGS, Calif. — TV used to be a mass-reach medium whose stock in trade was top-of-funnel brand awareness. But CTV has changed all that. “Personalized, scalable CTV is absolutely paramount to drive performance,” Liz Roche, SVP of media and measurement at Albertsons Media Collective, said in this video interview with Beet.TV. Albertsons Media Collective […]

PALM SPRINGS, Calif. — Once upon a time, it was “retail media networks”. Then, it was “commerce media”. But the hot trend, according to one industry leader, has moved beyond both of those monikers, because the opportunity is bigger than commerce alone. Now, virtually every company on the planet that has data is trying to […]

PALM SPRINGS, Calif. – The lines between awareness and conversion, once well-defined, are blurring in the advertising world – and nowhere is that more apparent than connected TV (CTV). Grocery chain Albertsons is aiming to merge the upper-funnel awareness generation with the hard-nosed realities of performance and conversion, said Evan Hovorka, VP, product and innovation […]