Connected Insights: Innovation in CTV Advertising, a Beet.TV Leadership Series at Cannes Lions 2024 presented by TripleLift

CANNES — As younger audiences increasingly turn to ad-supported CTV platforms for their content, marketers are taking notice. For brewing firm Molson Coors, the shift to CTV is about more than just following the consumer. It’s also opening up new possibilities for branded content partnerships that go beyond traditional advertising. “CTV is obviously beyond a […]