Digital Content NewFronts 2014

Veteran CNET editor and on-air talent Molly Wood recently joined The New York Times as Deputy Technology Editor in the San Francisco bureau.   This week in New York, she was on stage, unveiling her new weekly show on consumer called “Machine Learning” to several hundred attendees at the Times NewFront event. We spoke with […]

While Nielsen has had ratings for TV-made  content streamed online, it now has campaign ratings for digital-original video content and is debuting the system with AOL, explains Andrew Feigenson, Managing Director of Digital, in this interview with Beet.TV We spoke last night at the AOL NewFront event in Brooklyn where the new integration was announced. […]

John McCarus, SVP at Digitas, one of the founders of NewFronts, says that deals around digital video are  taking shape as the advertising industry is “jumping into the fray en masse,”  in this interview with Beet.TV He sees this week’s presentations as an “ignition point” as the industry has matured coupled with the expansion of […]

Marking the  international the expansion of advertising for its slate of original video shows, GroupM, the media agency umbrella for WPP, has bought the entire slate of shows plus the Makers series about women. Last night at the AOL NewFront event, we spoke with Jack Bamberger, Head of Agency and Industry Relations at AOL, about […]

Microsoft unveiled a slate of new programs for its Xbox gaming console at its NewFront event yesterday and several of shows provide user interactivity.   At the event, we spoke with Scott Ferris, GM of Video Advertising at Microsoft about the new slate, its anticipated appeal for a gaming-oriented audience and the opportunities for advertisers. […]

AOL is touting 16 new video series to advertisers at its 2014 NewFronts event in Brooklyn. Leading the slate, Making A Scene With James Franco will see the actor-director and friends re-make much-loved scenes from old movies. “They’re going to re-do them with a twist – it’s going to be highly social,” AOL’s video president […]

AOL says it will become the first digital publisher to use Nielsen’s TV metrics to quantify its video shows for advertisers – a move that may expose it to comparatively lowly perception by comparison but which could allow it to seek a slice of the $70 billion US TV industry. “We are the first non-TV-originated […]

Ze Frank, the pioneering video blogger and performance artist  who joined BuzzFeed 18 months ago, is running a Los Angeles-based studio that is producing videos that getting 150 million monthly views.   (That number was shared on stage at the BuzzFeed NewFront event by Jonathan Perelman, GM for video.) We spoke with him at the […]

New York Times media and culture and columnist David Carr has been in the forefront of innovative video creation at The New New York Times for about nine years. We caught up with him after The New York Times NewFronts presentation yesterday. He talks with Beet.TV about his approach to video:  keeping it simple and […]

The New York Times is expanding its video production  with some 30 series and has syndication relationships  in place with AOL, YouTube, NDN and Yahoo.  Now it is has a joint production project with a big partner in IAC’s Vimeo, says Rebecca Howard, General Manager of Video at The New York Times, in this interview […]

The two-weeks of presentations in New York of digital video offerings by publishers in what is called the Digital Content NewFronts, is emerging as “futures” market for video buying, akin to TV’s Up Fronts, says Scott Ferber, CEO of video ad tech company Videology, in this interview with Beet.TV He says both the TV and […]

Notwithstanding all the pageantry and hype around the two weeks of presentations by the digital publishers for what is called  the Digital Content NewFronts, there will be deals.  What had been an industry showcase, has become a marketplace, says Michael Kassan, CEO of powerhouse media consultancy MediaLink in this interview with Beet.TV We spoke with […]

Akin to the early days of cable when it a new medium, digital video is emerging as both a cultural force and business, says Randall Rothenberg, CEO of the IAB, the trade association for digital publishers, in this interview with Beet.TV He expects that the two weeks of digital video presentations, called the Digital Content […]

When the Digital Content New Fronts launched in 2008, the medium was Web original video for the desktop.   Fast forward to the revolution in multi-screen consumption —  now the medium is TV-like and that’s a huge opportunity for the industry, explains Erika Nardini, CMO of AOL Advertising, in this video interview with Beet.TV Monday […]

The vision of AOL video chief  Ran Harnevo of a giant, efficient marketplace for video publishers and content creators, which he first launched in Tel Aviv in 2007 with a company called  5Min, and was acquired in 2010 by AOL, has substantially expanded with the today’s news of Microsoft’s MSN becoming the newest distribution platform for […]