Newfront
NewFronts Will Be Bigger, Open To Smaller Firms, IAB’s Rothenberg
The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is coming up on April 27 in New York. “The NewFronts are expanding to almost two full weeks,” says IAB president and CEO Randall Rothenberg, whose organization stages the event. “There is more interest […]
Digitas’ Shlachter: ‘Technology’s Democratization of Video’
Video has long been a powerful storytelling tool. Now as the technology behind video content creation has become more readily available, everyone can become a publisher or a content creator, says Adam Shlachter, SVP of Media for DigitasLBi. We spoke to Shlachter in an interview with Beet.TV at the Digitas NewFront on Thursday. “As technology has democratized the […]
WSJ Live’s New Anchor: Digital News Is Less “Dumbed Down”
Tanya Rivero, a recent addition to the WSJ Live team who was most recently an anchor with ABC News Now, hosts Lunch Break, WSJ Live’s noontime news program, which Rivero says gives her the opportunity to work on a wide range of stories. We spoke with Rivero in this interview with Beet.TV at the Wall Street Journal […]
Digitas’ Kline on the Transformation of Digital Content
With the digital transformation taking place with technology in people’s personal and professional lives, Anne-Marie Kline, SVP of Social Content and managing director of BrandLIVE for DigitasLBi, says we need to keep moving forward, challenging and reflecting on what we’re doing and why we’re doing it. Beet.TV spoke with Kline at the Digitas NewFront on […]
WSJ Touts New Tablet Video Magazine at NewFronts
It’s that time of the year when online publishers present their upcoming products and services in the form of so-called “NewFronts” events. In its NewFronts, The Wall Street Journal announced a video segment about how technology drives hope and health, a data- and animation-driven short video series, a new tablet video magazine and a documentary […]
Time Inc. Rolls Out New Programming, Distribution Partners
Time Inc. is expanding aggressively in original digital programming in 2014, introducing a number of new programs at the New Front in New York this week. Beet.TV spoke to J.R. McCabe, Senior VP of Video at Time Inc. about the new programming plans. The company is now offering more than 50 video shows, renewing a […]