The Digital Content NewFronts 2017, presented by the IAB

Male-centric UPROXX considers itself to be a creative agency because of how it understands and caters to its audience, which perceives entertainment as more than just movies, film and TV. It’s about what’s being produced by major studios, labels and “what our audience are making in their own bedrooms,” says CEO Benjamin Blank. In this […]

Little Things specializes in creating meaningful, inspiring content for women who are part of the “nesting and nurturing psychographic.” But men might also find its content of interest provided that they fit the parameters of this life stage. This is typified by Little Things videos that range from how to keep an avocado green to […]

Videos are a powerful way to communicate health and medical information to people at all levels of literacy, but only if the content is strictly vetted. “We have a very strict process in terms of what we publish and what sources we use,” says Dr. Preeti Parikh, Chief Medical Editor of HealthiNation. In this interview […]

This time last year, Mashable unveiled its proprietary Velocity Technology Suite software, which uses predictive analysis to inform content creation. Since then it’s gone from “a couple hundred million video views” monthly to 1.5 billion, according to Chief Revenue Officer Ed Wise. Using Velocity, Mashable tries to identify “who’s influenced, who can influence on a […]

Most people don’t get to create one company with actor John Leguizamo. David Chitel, CEO & Founder of Hispanic-oriented video provider NGL Media, has done it twice. At the Digital Content NewFronts, the company’s production division, NGL Studios, announced two new initiatives: Latin History For Morons, featuring Leguizamo, and a new platform called EOP Comedy: […]

In the last few years, Business Insider has risen to be one of the most popular business news websites on the planet – but selling that audience to advertisers doesn’t happen solely on that website. In this video interview with Beet.TV, Business Insider chief revenue officer Peter Spande says the publisher is now helping brands make BI-style […]

To cut to the chase on a clinical survey about consumer perceptions of ads on mobile phones, let’s just say that full-page interstitials are not well liked. Mobile video advertising platform Receptiv discovered this when it used 62 people as test subjects in conjunction with neuroscientists and Toronto company True Impact. “We were curious about […]

It used to be that music and music videos were the main way that artists could connect with their fans and earn money. Sony Music Entertainment wants to help artists “built a revenue stream for you that’s different” by marrying their talent with directors and content producers, says Lee Stimmel, Head of Original Programming at […]

Just as you can’t call entrepreneurism a niche anymore, Entrepreneur Magazine is no longer the “nuts-and-bolts,” small-business publication it was before Jason Feifer became Editor-in-Chief. “Everybody now talks about being an entrepreneur because you can apply the mindset of an entrepreneur to almost anything that you do,” Feifer says. In this interview with Beet.TV after […]

With traditional TV acting more like digital and digital mimicking some of the TV model, sorting it all out for brand marketers isn’t easy. That’s why it pays to be “on the ground” in New York City during the Digital Content NewFronts, according to Janine Cross of Philadelphia-based Harmelin Media. In this interview with Beet.TV, […]

The first live-streaming talk show with a live audience, Mario Armstrong’s Never Settle was created to help people maximize their human potential. It’s co-produced by Roker Media with Entrepreneur Network as distribution partner. “Most people know they have something inside of them they don’t have a support system or tips and advice in a structured […]

When Judy McGrath and Nick Shore talk about the impetus behind Astronauts Wanted, they sound like long-distance runners in a never-ending race. There’s no finish line per se, just another generation of young people whose entertainment desires they need to decipher and outpace. It’s a fast-paced mode that McGrath and Shore willingly chose when they […]

Unruly has been studying what makes people engage with digital content for more than a decade. So the company knows that it’s easier to emotionally connect with parents and that moms shouldn’t get all the attention because dads like to buy lots of stuff. And while there’s lots of attention paid by industry groups to […]

For three-year-old, female-oriented publisher Little Things, specializing in disseminating nothing but good news has become a path to five upcoming TV distribution partnerships reaching 50 million households. According to President & Chief Operating Officer Gretchen Tibbits, comScore data show that at 55.8 million women, Little Things claims the mantles of largest standalone lifestyle site and […]

Organized sporting events aren’t just about highlights and box scores anymore. As the worlds of sports, entertainment and culture collide, Bleacher Report wants to be known as home base for all the attendant conversation and commentary. “I think what we see now is people are really engaged in sports moments and they don’t traditionally see […]

When Discovery invested $100mn in a new holding company for lifestyle publisher Thrillist last year, reports said it made CEO Ben Lerer a “new media mogul“. So what is Lerer doing with the money? Having formed Group Nine Media  to operate Thrillist, NowThis, The Dodo and Seeker, he now runs a mini media company that […]

MTV certainly contributed a lot to 1980’s entertainment. For DEFY Media, one of the most valuable learnings was the “fast fail model.” So while DEFY’s programming resembles traditional programming in areas like writers and talent, where it “varies a bit” is in MTV’s concept that no idea is bad, CEO Matt Diamond says in this […]

To make things easy for brands during the extravaganza that is the annual Digital Content NewFronts, DEFY Media has condensed its advertiser offerings to three options: buy, badge, build. “We want to make it easy that when they see our shows, they know how to work with us,” says DEFY Media CMO Andy Tu. Buy […]

A lot of the digital video platforms young people flock to today didn’t exist when POPSUGAR got started in 2006. But the company figured it could build audiences with personalities that young women could come to trust. Now the company produces about nine videos each day “so we’re not a publisher that waits around for […]

When MTV Networks alumni Judy McGrath and Nick Shore formed Astronauts Wanted in 2013, they certainly understood younger audiences. What has become a joint venture between McGrath and Sony Music Entertainment has a broadly defined audience of 16 to 30 but its “sweet spot” tops out at 24. Astronauts Wanted’s three main formats are premium […]