Digital Content NewFronts

While advertisers and their agencies are looking for quality programming, they want to buy audiences in a flexible scenario, powered programmatically, explains Lisa Utzschneider, SVP, Sales, Americas, Yahoo, in this interview with Beet.TV She explains how the acquisition of video programmatic platform Brightroll, provides Yahoo vast reach into 188 million video viewers. Utzschneider also talks about […]

With the introduction last year of a live daily concert series produced with Live Nation, live programming has become a major traffic driver to Yahoo and a growing opportunity for advertisers.   “Live has become a big priority for Yahoo,” says Lisa Licht, SVP, Marketing Partnerships, in this interview with Beet.TV At Monday’s NewFront at […]

While the breadth and quality of digital video continues to grow, as demonstrated during the Digital Content NewFronts, a big challenge remains discovery and consumption.  While that has historically been a problem, discovery is developing in good measure due to personalization of social feeds, says Adam Shlachter, Chief Investment Officer, DigitasLBi, in this interview with […]

From full-length, TV-style video produced by Yahoo to six-second Vines, the opportunities around digital video is diverse and promising. The medium has come of age and marketers need to embrace it, says Scott Donaton, Chief Content Officer of DigitasLBi, in this interview with Beet.TV We spoke with him at the Yahoo NewFront event on Monday evening […]

While quality content remains core to premium, digital video, it is the ability to harness data to target specific audiences which is as important. Technology needs to be a central part of the Digital Content NewFronts offering, says Robin Steinberg, EVP at MediaVest in this interview with Beet.TV We spoke with her at the Yahoo NewFront event […]

At its NewFront event on Tuesday, AOL and NBCUniversal  announced a content development and distribution arrangement.  For an overview on the arrangement, we interviewed  Bob Lord, President of AOL Inc. More on the deal reported by The New York Times.

From its place on the desktop mobile, digital video is finding its place in the living room via Internet-connected devices, says Dermot McCormick, President of Video at AOL.  We spoke with the former Viacom exec bout the evolution of digital  video and the strategies at AOL around multi-screen devices. We interviewed him  tonight at the AOL Digital […]

At the Yahoo NewFront last night, the company announced a number of new programmings in live, vertical “magazines” shows and in the long-form “Yahoo Originals.” At the event, we spoke with Kathy Savitt, CMO and Head of Media who gives an overview of new shows, the dramatic growth of “live” at Yahoo and the developing opportunities […]

At last night’s Yahoo NewFront event at Lincoln Center, interest in programmatic video advertising and the opportunity to buy highly targeted audiences, was widely talked about by Yahoo executives and several of media agency executives. For Yahoo, programmatic video is now a key part of the company’s monetization offering with its BrightRoll unit, which it acquired […]

Long-form video viewing on digital devices has achieved ubiquity, says Lauren Weinberg, VP Strategic Research & Insights at Yahoo, in this interview with Beet.TV. More than 90% of consumers in all age groups from 13 to 54 now watch long-form video on digital devices, according to a study of online consumers conducted in the fall by search […]

Consumption of video is moving increasingly to mobile apps and Yahoo can provide brands with deep targeting data around 1.5  billion global users, now that the integration with mobile analytics firm Flurry is complete, says Andrew Snyder, VP of Video Sales at Yahoo, in this interview with Beet.TV Yahoo acquired Flurry last year. The monetization […]

Yahoo’s acquisition late last year of programmatic video adtech company Brightroll means that the giant publisher will use data and analytics to target consumers with highly relevant video advertising, explains Yahoo’s Andrew Snyder, VP for Video Sales in this interview with Beet.TV The ability to both sell advertising direct to marketers —  and via programmatic, will  be one of […]

The Digital Content NewFronts, the event in which digital content owners get to shop their latest productions to marketers eager for an audience, is coming up on April 27 in New York. “The NewFronts are expanding to almost two full weeks,” says IAB president and CEO Randall Rothenberg, whose organization stages the event. “There is more interest […]

For “making the most of the internet and staying on brand” Vice took overall ‘best in show’ at this year’s NewFronts, says Ashley J. Swartz, CEO and Founder of Furious Minds, in her weekly segment for Beet.TV in which she highlights the 2014 NewFronts. “[Vice] takes risks and they deserve to be commended for that,” […]

Maker Studios, the giant LA-based MCN  that is driving some 7 billion monthly  video views on YouTube, is building its own, proprietary video platform.  The initiative is being undertaken to meet the demands of brand advertisers explains Erin McPherson, Chief Content Officer in this interview with Beet.TV While Maker is building its own platform, it […]

The just completed Digital Content NewFronts was an opportunity for digital publishers to present premium video content to advertisers who would normally buy television time.   The value of  digital is the role of data and the ability of publishers to “find audiences that matters to brands,” explains Jim Norton, Head of Global Media Sales, […]

Mega-popular YouTube channel Maker Studios recently sold to Disney for $500 million, but when the founders launched the company five years the goal was quite simple — make videos and share audiences. “We just liked making videos. We didn’t start it to sell to Disney someday; we were just a bunch of friends who liked hanging […]

Digitas announced three new partnerships at their NewFront event last Thursday. Through their collaboration with SimpleReach, Digitas launched a “first-of-its-kind” content measurement tool that will allow them to measure engagement of all video in market for all of their brands – in real time, says John McCarus, SVP of Content at DigitasLBi. We spoke with McCarus in […]

With some 70 percent of its 7 billion monthly views (primarily on YouTube)  coming from outside of the United States, Maker Studio is becoming a a big global player.  To build out its global footprint, the Los Angeles-based company is launching native language operations in several countries and is growing its international operations with offices […]

Video has long been a powerful storytelling tool. Now as the technology behind video content creation has become more readily available, everyone can become a publisher or a content creator, says Adam Shlachter, SVP of Media for DigitasLBi. We spoke to Shlachter in an interview with Beet.TV at the Digitas NewFront on Thursday. “As technology has democratized the […]