Digital Content NewFronts

Perhaps one of the most unlikely players in this year’s Digital Content NewFronts was PBS, the non-profit coalition of the nation’s 300 plus public TV stations.   The Washington-based organization has built a a sizable following on YouTube with original programming commissioned by the network and with digital shows created by member stations. For an […]

While the Digital Content NewFronts, which concludes today, provides good visibility and marketing for the digital advertising industry and video producers, “it’s not a futures market” nor an “upfront.”   TV dominates video with advertising sales expected rise as much as $5 billion this year, says Dave Morgan, CEO of Simulmedia. Morgan’s company provides digital […]

While much of the inventory around AOL’s slate of premium content is sold by the company’s the sales force, unsold inventory is being sold on a programmatic basis  via AOL’s Adap.tv platform, explains Rishi Pahuja, Director of Video Strategy at AOL Video.  We spoke with him about monetization strategy at the recent AOL NewFront presentation. […]

With a mix of original programming and distribution partnerships, AOL has launched a video destinationl in the U.K. which includes news content from national network Channel 4, says Tal Simantov, VP Global Video, in this interview with Beet.TV While video has long been included on AOL sites in the U.K., this is the first time […]

Launched in August of 2012, the HuffPost Live is a “clip generating machine” which has created 1.2 billion video views.   The business has been largely built around this function as a means to create video on demand content.   The live, streaming aspect will grow as more viewers watch on connected devices, included OTT, […]

Tanya Rivero, a recent addition to the WSJ Live team who was most recently an anchor with ABC News Now, hosts Lunch Break, WSJ Live’s noontime news program, which Rivero says gives her the opportunity to work on a wide range of stories. We spoke with Rivero in this interview with Beet.TV at the Wall Street Journal […]

Digital video programming will have the most advertising success when it can start to draw budgets away from cable TV programming, says Todd Gordon, EVP and US Director, Magna Global during an interview with Beet.TV at the AOL NewFront event. Video is starting to lure a larger share of budgets, but the price is tracking at […]

Sara Murray, an anchor for WSJ Live, says she wants to have a conversation with her viewers. Murray, who led a panel of women entrepreneurs at the Wall Street Journal NewFront on Friday, hosts the 4p.m. “breaking news” show for WSJ Live, which mixes of-the-moment news with lighter topics. We spoke with Murray at the […]

With the digital transformation taking place with technology in people’s personal and professional lives, Anne-Marie Kline, SVP of Social Content and managing director of BrandLIVE for DigitasLBi, says we need to keep moving forward, challenging and reflecting on what we’re doing and why we’re doing it. Beet.TV spoke with Kline at the Digitas NewFront on […]

The quality of content during the NewFronts is improving dramatically year over year, says Ritu Trivedi, Managing Director/Digital Marketplace at MediaVest, in an interview with Beet.TV at the NewFronts. “This is not just a ‘new kid in town,’ where we go see some shiny new bauble. This is serious. We have seen some amazing content […]

It’s that time of the year when online publishers present their upcoming products and services in the form of so-called “NewFronts” events. In its NewFronts, The Wall Street Journal announced a video segment about how technology drives hope and health, a data- and animation-driven short video series, a new tablet video magazine and a documentary […]

Award-winning filmmaker Morgan Spurlock has teamed up with Israeli producer Ram Landes to create a long-form series for AOL, in a partnership introduced at the New Fronts this week. Both Landes and Spurlock spoke to Beet.TV about the show, “Connected,” the development plans, and what they hope to do with it. The show is based […]

San Francisco-based filmmaker and founder of Webby Awards, is finding a big audience with her video series called “The Future Starts Here,” has been picked up for season two by Verizon.  Since its debut last year, the show has had 20 million views she says.   At the AOL NewFront event we spoke with her […]

Time Inc. is expanding aggressively in original digital programming in 2014, introducing a number of new programs at the New Front in New York this week. Beet.TV spoke to J.R. McCabe, Senior VP of Video at Time Inc. about the new programming plans. The company is now offering more than 50 video shows, renewing a […]

YouTube star Justine Ezarik  aka iJustine, is readying her second season of her show Hardwired on AOL. The series expanding from wearable tech to broader coverage of consumer tech, she explains to Beet.TV in this interview on the red carpet of the AOL NewFront event last night in Brooklyn. The series has been picked up […]

The increased automation around digital video distribution is allowing content creators, including big media agencies like Universal McCann (UM), to spend more time handcrafting web original video content, says Scott Donaton, Global Chief Content Officer at UM, in this interview with Beet.TV We spoke with him last night at the AOL NewFront event.    

Veteran CNET editor and on-air talent Molly Wood recently joined The New York Times as Deputy Technology Editor in the San Francisco bureau.   This week in New York, she was on stage, unveiling her new weekly show on consumer called “Machine Learning” to several hundred attendees at the Times NewFront event. We spoke with […]

While Nielsen has had ratings for TV-made  content streamed online, it now has campaign ratings for digital-original video content and is debuting the system with AOL, explains Andrew Feigenson, Managing Director of Digital, in this interview with Beet.TV We spoke last night at the AOL NewFront event in Brooklyn where the new integration was announced. […]

John McCarus, SVP at Digitas, one of the founders of NewFronts, says that deals around digital video are  taking shape as the advertising industry is “jumping into the fray en masse,”  in this interview with Beet.TV He sees this week’s presentations as an “ignition point” as the industry has matured coupled with the expansion of […]

Marking the  international the expansion of advertising for its slate of original video shows, GroupM, the media agency umbrella for WPP, has bought the entire slate of shows plus the Makers series about women. Last night at the AOL NewFront event, we spoke with Jack Bamberger, Head of Agency and Industry Relations at AOL, about […]