“Skip Ads,” Digitas Digital Content NewFronts, 2016

As brands aim to strike the balance between acting as advertisers and publishers, the one rule of thumb is authenticity. That’s the key to producing both content for new digital channels, as well as ads, says Marisa Thalberg, Chief Marketing Officer at Taco Bell, who assumed the CMO post at Taco Bell earlier this year. “It’s not […]

Academy award-nominated documentarian Morgan Spurlock could be dubbed the king of the Digital Content NewFronts after having presented numerous new shows in past NewFronts  Last week, he unveiled ambitious plans for two new series, one for Refinery29 with Maker Studio and another project with Time Inc. We spoke with him after his panel on Thursday at the Digitas […]

With the inclusion of the podcast app in newer iPhone, and the success of series like Serial, podcasts are enjoying  rapid growth, says Ira Glass, the public radio veteran and producer of This American Life. We spoke with Glass last week at the Digitas NewFronts where he pitched the marketing value of podcasts to a […]

At the Digitas NewFronts event on Thursday in Manhattan, the message to marketers was direct and cautionary: In the era of consumer choice and ad blocking, if you don’t successfully engage, “you die.” You become “invisible.” The theme of the Digitas NewFronts was titled “Skip Ads.” At the event, we spoke with Tony Weisman, CEO of […]