CTV Grows Up: Making a New Medium More Efficient & Effective, a Beet.TV Leadership Series presented by DoubleVerify

If you thought your connected TV was fraud-free, Steven Woolway has some data points for you. “We identified – just this year, in the first half of this year – 800 fraudulent apps. That was more than we identified in all of 2019,” says Woolway. He should know. As EVP, Business Development, at fraud and […]

LOS  ANGELES  –  Despite historically being sold by manual insertion order, ad buyers are now flocking to the programmatic, or automated, sale of inventory. That is according to major-network exec who says buyers are encouraged by technology that puts guide rails and control around the technology. In this video interview with Beet.TV, Abbie Reichner, Programmatic […]

Connected TV is growing fast, presenting advertisers with an opportunity to target viewers, control frequency and measure outcomes. But, despite the digital-style tactics, many in the industry are craving TV-style familiarity. In this video interview with Beet.TV, Jessica Brown GroupM, Director, Digital Investment, GroupM, says she wants consistent data about her ad buys. TV parity “We […]

Millions of U.S. households are connecting their TVs directly to the internet as on-demand video services supplement or replace their cable and satellite subscriptions. To reach those consumers, marketers are dedicating a bigger portion of their media budgets to over-the-top (OTT) and connected TV (CTV) platforms, making verification and viewability metrics more important. “We’re seeing […]

It is a young medium with so much potential – but connected TV still needs to develop a set of new skills if it is going to satisfy advertisers getting excited about the opportunities. Emarketer previously forecast US connected TV ad spend would hit $14.14 billion by 2023, 4.7% of the total. It brings new […]

Suddenly, whether an ad impression was viewable on-screen is table stakes. In the new world, the emerging medium of over-the-top TV is going to need to convince marketers that their ad was truly effective. That’s the view of one ad agency leader charged with plotting the course to the OTT future. In this video interview […]

KENT, UK – Internet-enabled television advertising may be big in the US, but it’s not confined there. TV may be considered significantly more trustworthy as an advertising medium, but it’s future is not pre-destined to be the same. In this video interview with Beet.TV, Lauren Tiley, DoubleVerify Senior Director, Strategic Client Partners, says that connected TV […]

Why is L’Oreal interested in connected TV marketing? Because it’s worth it. But that doesn’t mean the beauty brand thinks the internet-enabled TV ad opportunity is unblemished yet. In this video interview with Beet.TV, L’Oreal’s SVP and head of media, Shenan Reed, a media agency veteran, opens up on how the company is navigating the […]

Brands want to advertise in connected TV environments, and publishers there are eager to earn what can be higher CPMs. But, for that opportunity to reach its potential, the industry is going to have to give both parties the metrics they need to prove effectiveness. In this video interview with Beet.TV, Remove term: Matt Mclaughlin […]

CHICAGO –  The emergence of connected TV has bifurcated viewing behavior along age lines, providing a neat segmenting opportunity for health and wellness brands. But those brands will need to do more than that to avoid marketing to off-limits audience members. That is according to healthcare media planning and buying agency Publicis Health Media. In […]

DENVER – When it comes to connected TV, many people have considered the channel fraud-free – at least, relative to display advertising. But, slowly but surely, fraudsters are following the money to the booming OTT TV landscape. So ad-trading platforms are plugging in fraud-fighting software in a bid to eradicate the problem before it smothers […]

DETROIT  — Two TV worlds are colliding: the old one, in which advertisers bought air-time watched by rough demographics and then completed modelling to understand its effectiveness the new, over-the-top TV ecosystem, which can accurately measure consumption and even track through to outcomes. In this video interview with Beet.TV, Amy Guenel, VP of Product Marketing […]

Connected TV may be having a “moment” – but the future is about allowing brands to advertise through both connected and linear television. That’s according to an ad-tech exec who is trying to give them that capability. There’s been a lot of chat in the industry about the growth of CTV of up 50% in […]

Mark Zagorski has a vision for a unified connected TV effectiveness metric. But first, he’s going to need to ensure connected TV ads can all be seen in the first place. In September, Zagorski joined as CEO of DoubleVerify, after exiting the same role from Telaria amid its merger with Rubicon Project. In this video […]