Identity Resolution Key to Bold Marketing in Fragmented World: TransUnion’s Spiegel

CANNES — In a media and marketing landscape more fragmented than ever, the concept of identity resolution is fundamental to being a bold marketer. So says Matt Spiegel, EVP of TransUnion’s TruAudience Growth Strategy, who believes marketers must stitch together a full picture of people and households in order to drive growth. “Every marketer is […]