Diversifying Spend: Buying Beyond Audiences, a Beet.TV Leadership Series presented by Yieldmo
How Publishers Can Build A 20-Year Ad-Tech Stack: Sparrow’s Milicevic
The technology publishers relied upon to provide advertiser targeting in the last two decades wasn’t exactly intentional. In fact, some of it was a hack of methods used for entirely different purposes. In this video interview with Beet.TV, a leading digital advertising industry advisor says the industry should avoid sleepwalking into another 20 years of […]
You Are Now Entering Advertising’s Sixth Age: Yieldmo’s Picard
As societies and industries advance through the years and the eras, it would be tempting to assume that things generally get better, easier. In digital advertising today, the ecosystem is wrestling with a host of changes that seem to make business more challenging. But, in this video interview with Beet.TV, Eric Picard, chief product officer […]
Test & Learn Your Way To Post-Identity Future: Yieldmo’s Bradner
With so much in flux underneath the traditional foundation of digital advertising, many ad buyers are confused about how they will find their best audience anymore. Apple has reduced the use of app identifiers, whilst cookies are being deprecated. In this video interview with Beet.TV, Lisa Bradner, GM analytics at ad data software company Yieldmo, […]
In Identity Crisis, Go Agnostic & Rediscover Content UM’s Lowcock
With software makers clamping down on use of device identifiers for advertising purposes, it seems like the fabric of digital advertising is being torn up, leaving ad agencies scrabbling to cook up alternative routes to audiences. For one agency digital chief, what comes after identity comprises three approaches: An “agnostic” approach to alternative solutions. Embracing […]
Beyond One-To-One: Nexstar Digital’s Parker Looks Past Identity
Digital ad identifiers like cookies may be drying up – but some media companies think that offers them an opportunity. For many, the current moment is about re-establishing the primacy of publisher-audience relationships. In this video interview with Beet.TV, Susan Parker, chief strategy officer at Nexstar Digital, which recently purchased The Hill for $130 million, explains […]
Addressability Is Efficacy: EDO’s Weiss On Targeting & Performance
In an industry in which “addressable” advertising has seemed to describe the extent to which inventory itself can be targeted, one man has a different take. Charlie Weiss says “addressability” shouldn’t just refer to opportunities but also to outcomes. In this video interview with Beet.TV, the head of business development at TV advertising measurement and […]
Only 20% Of Ads Will Be Addressable, Brands Need A Solution: Yieldmo’s Yavonditte
If you thought Apple’s privacy controls for users posed a challenge to advertisers identifying consumers, wait until Google finally gets around to deprecating cookies. Google may have delayed its switch-off for third-party tracking cookies in Chrome until 2023. But, in this video interview with Beet.TV, Yieldmo’s CEO Mike Yavonditte says the erosion of targetability presents […]