Advertising Reimagined: The View from DMEXCO 2018, presented by Criteo

2018 was the year Amazon became the number-three digital ad platform in the US, according to eMarketer‘s analysis. But that is a fraction of the platform’s overall revenue, led by retail sales. At the nexus of those two channels, Criteo, an advertising technology platform best known for offering retargeting capabilities, is trying to help smaller […]

COLOGNE — In a post-cookie, multi-device world, marketers who want to reach the right consumer are going to need to do so on which ever screen they may be using. Against new regulatory limits, that brings untold complexity. So, could artificial intelligence help move marketing forward? Ad-tech firm MediaMath thinks so. That is why, a […]

COLOGNE — It used to be a country where internet users did not want to pay for things found online. But, by 2022, Russian consumers’ ecommerce spending is set to reach the equivalent of $403.91 a year. One company in prime position to benefit is OZON.ru, the 2o-year-old online retailer that has partnered with ad […]

COLOGNE — Way back when everyone was busy turning panic about smartphones distracting TV viewers in to a “second screen” opportunity, I revealed a new app that got me excited. “I have seen the future of TV and it is called ‘Zeebox’,” I wrote, breaking news of the new mobile app which helped TV viewers […]

COLOGNE – Clients want their agencies to be as far upstream as possible in the planning process and are taking a more holistic approach to performance goals, says Vittorio Bonori, Global Brand President of Zenith, which is “obsessed” with performance. “Because for the first time commerce and communication are converging, we can really track performance […]

COLOGNE – Criteo is a company that has “run wild and done very, very well making efficiency out of inefficiency,” observes Matt Prohaska, the former BBDO executive who now runs Prohaska Consulting. So it’s not a question of whether Criteo succeeds going forward but how, he says in this interview with Beet.TV at the annual […]

COLOGNE – As mobile marketing KPI’s have evolved over the last several years, advertisers are getting “way more transparency than they ever had,” says Adjust CEO & Co-Founder Christian Henschel. Adjust’s SDK resides within its customers’ apps and “we transfer the data to our platform and then help our customers to understand what kind of […]

COLOGNE – When you have more than 4,000 partners in the app marketing space, you have a pretty good understanding of one of the biggest pain points. “What we see in our data is that users are using apps more frequently but for a shorter period of time,” says Ben Jeger, Managing Director, DACH & […]

COLOGNE — When the Media Ratings Council decreed a viewability standard for video advertising, many in the industry were thankful that the industry was coming to some sort of consensus Roll forward, however, and it seems people are looking for more. In this video interview with Beet.TV, Integral Ad Science CEO Scott Knoll  says brands are pushing […]

COLOGNE – Given the headline-grabbing allure of advanced television, things like organic and paid search can get overlooked. But search is still one of the best sources of human intent and can provide long-term customer value beyond initial purchases. So says Craig Ellis, Global COO of the IPG agency Reprise Digital, in this interview with […]

COLOGNE – Pixability has built its business providing video advertising software across the walled gardens of the biggest social media platforms. Now it’s eying the over-the-top and connected-TV space as well, armed with a new offering that automates data analysis around video creative. “A lot of folks refer to us as the trade desk for […]

COLOGNE – Strategic advisory firm MediaLink considers itself as occupying “the intersection of marketing, media, advertising, entertainment and technology.” To say it’s a busy place to be is an understatement, according to Chairman & CEO Michael Kassan. “We are in an absolute state of transformation. I’ll be kind, I used to say chaos. It’s controlled […]

COLOGNE — While everyone has spent the last year asking “Is Facebook a media company?”, there is one of the big-four tech firms about which you could probably quickly answer that question. Amazon certainly isn’t just a book store anymore. These days, it has a large offering of ad products to help buyers advertise both […]

COLOGNE — How does LiveRamp – a company which combines consumers’ online and offline personal data with browsing behavior – view the current landscape? In this video interview with Beet.TV, LiveRamp GM Jeff Smith notes a change in brands’ own sentiment. “I used to walk in and try to convince marketers and agencies of the […]

COLOGNE – In a growing direct-to-consumer brand environment, can positive, trusted and emotional content help marketers connect to consumers? CNN has wagered more than $40 million on Great Big Story and is convinced its content philosophy for younger viewers provides that connectivity. Launched in 2015, Great Big Story is an independent digital studio owned by […]

COLOGNE — The acquisition of Videology by Amobee will lead to new opportunities in the use of data-driven advertising, says one of the executives who transferred in the deal. Videology filed for Chapter 11 bankruptcy protection in May, and was bought by Amobee in July for approximately $100 million. So what is the next chapter for […]

COLOGNE — The new capabilities of the emerging world of addressable TV and digital video delivery are not just an opportunity for the big guns. Smaller programmers, too, are rising up and getting a piece of the action. But are they getting a piece of the revenue pie? That’s where FreeWheel international GM Thomas Bremond […]

COLOGNE — SpotX has come a long way since its launch more than a decade ago. Just ask Mike Shehan. He co-founded the company as a self-serve off-shoot of another company he was at. Acquired by European broadcast group RTL in full last year, now Shehan is speaking from a vantage point at which he […]

COLOGNE – Brand marketers’ desire to bring functions in-house isn’t necessarily new for advertising or media agencies, but one of the more challenging ramifications of clients’ quest for brand safety is in-housing activities the agencies used to handle. “Transparency still is a huge, huge issue,” OMD Global CEO Florian Adamski says in this interview with Beet.TV […]

COLOGNE — It is the world’s largest independent advertising exchange, but a relatie newcomer to the video world. Now OpenX is seeing big growth in moving images. “We started really about a year and a half ago,” says OpenX CEO Tim Cadogan in this video interview with Beet.TV. “We went out to probably 10% of revenue. […]