DMEXCO 15, Presented by Mediaocean

COLOGNE – In just seven years, the DMEXCO exhibition and conference in Cologne, has joined the venerable Cannes Lions and CES, as an essential event in the advertising, technology, media and marketing space, says Wenda Harris Millard, president and COO of powerhouse consultancy Medialink. Millard, who worked with DMEXCO co-founder Christian Muche in earlier days […]

COLOGNE — An industry which is such a mix of technology, creative and business skills should be pulling employees from across the board. But is that really happening? One ad exec says future requirements compel execs to hire more diversely. “I’m lucky enough to work in an organisation where I don’t really see that challenge quite so […]

COLOGNE — The sea of advertising technology platforms in which the industry is which the industry is currently swimming is threatening to overwhelm. Whilst each platform promises to make life better and easier, the reality may be the opposite. “There is a proliferation of ad technology – it’s only made the business of video harder.,” according […]

COLOGNE –  Putting the power of data management into the hands of its clients, is the primary genesis of the Publicis’ DMP offering, explains Armel Bursaux, Data and Analytics Director of Starcom MediaVest, in this interview with Beet.TV last month at DMEXCO. SMG parent Publicis announced its DMP in collaboration with Adobe at last year’s […]

COLOGNE — According to one local ad exec, Germany’s business culture emphasizes efficiency and planning up front, which minimizes the risk of failing. It’s very different from the ethos of some U.S. companies, which tend to try out several ideas to see what sticks. However, while risky, that approach can lead to the discovery of […]

COLOGNE — Consumer intent has become the most important variable for marketers to tap into, according to Michael Kahn, CEO of the Publicis-owned performance marketing agency Performics. “I believe that the marketing world has moved from a post-awareness world to one fully focused on consumer intent,” he says in an interview with Beet.TV recorded last […]

COLOGNE — The TV times are a-changin’ – but that change won’t necessarily come all in one go. For TV industry professionals to adopt newfangled advertising technology already popular on the internet, it must first work alongside the very linear industry many believe it will unseat. “Consumption of TV content is changing…,” Jana Eistenstein, EMEA MD of Videology, […]

COLOGNE – Technology is powering a transformation of the creative ad agencies along two lines: one is targeted or  “precision” marketing, and the other is around the analysis of consumer data in the creative process.  Underlying all this is the “speed” of execution, explains Troy Ruhanen, Global CEO of Omnicom’s TBWA agency. We spoke with him […]

COLOGNE –  Surrounded by tens of thousands of adtech executives at DMEXCO, the creative process was not part of the conversation,  but it needs to be, says Jonathan Nelson, CEO of Omincom Digital, in this interview with Beet.TV We spoke with him about fast changes in the ad tech world, including the rise of “tech stacks,” mobile/social […]

COLOGNE –  Current forms of media consumption will inevitably change with the “Internet of Things,” rendering conventional screens unneeded, says Ray Velez, CTO of Razorfish, in this interview with Beet.TV He says that with smaller chips and Internet enabled devices, all “physical” objects can become digital. Regarding the approach of marketers in this new world, it […]

COLOGNE — Sixty percent of Starcom MediaVest’s business in the EMEA region now comes from digital content and data analytics, which is a fundamental shift from even five years ago, according to Iain Jacob, SMG’s EMEA president. “Fundamentally the agency model is changing, and if you’re not disrupting yourself, somebody else is going to disrupt […]

COLOGNE — Native ads have been called many things — “custom advertising” and “custom content” among them — but their value proposition boils down to one thing. “What we’re really talking about is developing great content or great stories,” says Paul Caine, Bloomberg’s global chief revenue and client partnerships officer, in an interview with Beet.TV […]

COLOGNE — Mobile advertising is exploding, demanding focused investment and new strategic approaches from those who deliver it. “I only think mobile – I honestly think that’s the only thing we should be concerned with; we hear that from publishers. ” says LiveRail’s EMEA head Yoav Armstein, whose ad tech company was acquired by Facebook. “Mobile is […]

COLOGNE — They are the twin trends reshaping media and, with them, advertising. The surge of mobile and video consumption is the biggest opportunity in front of marketers, says one of Facebook’s advertising chiefs. “Where it took TV and radio years and years and years to reach 50 million users, it took just seven years to […]

COLOGNE — Despite all the changes and uncertainty in the ad industry in the last decade, Havas CEO Yannick Bolloré observes that his company is seeing a great deal of momentum. “I think we have the combination of a good strategy … and the right people in the right place,” he says. Bolloré was interviewed […]

COLOGNE – Banner ads on mobile just “doesn’t exist in my mind” and the future is native advertising, delivered in innovative ways, says Chris Wallace, Mindshare’s managing director for digital in EMEA, in this interview with Beet.TV He speaks about new emerging units, including the ones from Teads which deliver advertising messages in the mobile […]

COLOGNE — Time and time again, the advertising executives we speak to rate one TV platform above others for having brought the prospect for targeted linear TV advertising in to reality. UK satellite TV platform Sky’s AdSmart technology leverages household data the provider already holds about subscribers, and uses its broadband lines to send customised ads to customers’ […]

COLOGNE — BuzzFeed’s recently-inked $50 million advertising deal with WPP was a validation for its branded video efforts led out of Hollywood. Now those efforts are due to expand overseas. Online video production veteran Ze Frank leads BuzzFeed’s video content efforts in Hollywood, but they are set to get an expansion. “Branded video will be coming […]

COLOGNE –  With the recent announcement to buy Millennial Media, AOL is moving aggressively in building a mobile tech stack, explains Bob Lord, President of AOL, in this interview with Beet.TV.  We spoke with him earlier this week at DMEXCO. Also in the interview he speaks about recent acquisition of AOL by Verizon. This video […]

COLOGNE – This year’s DMEXCO had a record attendance of 43,000 a nearly 30 percent increase over last year.  The giant global adtech and media show was notable for its size and also for the large presence of global television operators and broadcasters, says Ashley J. Swartz, CEO of Furious Corp, in this wrap-up overview […]