DMEXCO

COLOGNE, Germany – Now that DMEXCO 2014 has come to a close, thought leader and Furious Corp CEO Ashley J. Swartz gives her take on where the health of the digital marketing ecosystem stands – and what needs to be done. “We are this continual migration from a business that is marketing and communications driven to […]

COLOGNE, Germany — In an advertising world that is increasingly enamored with mathematically-advanced methods of targeting messages, it may be easy to overlook the industry’s underlying creative necessity. But the two are not mutually exclusive, says a chief from WPP’s data targeting division. “I’m definitely starting to see the creative agencies within WPP engage more […]

COLOGNE, Germany – While the original concept for DMEXCO – part trade show, part conference – hasn’t changed since its inception, the digital marketing exposition and conference (from which it gleans its name) has continued to grow organically – and dramatically, says Christian Muche, c0-founder and director of business development and strategy for DMEXCO. While 2011 saw a […]

COLOGNE, Germany — The injection of “programmatic” ad-trading automation and control in to linear TV will likely increase, not diminish, the value of traditional TV ads, says one of the world’s top marketers. “All of a sudden, certain media slots on linear (will) become way more valuable,” snack food brand Mondelez International’s global media and consumer […]

COLOGNE, Germany –  BuzzFeed is quickly growing its video audience to some 400 million monthly views says Jonah Peretti, founder and CEO  in this interview with Beet.TV.  It has build a substantial Hollywood production center with over 100 employees and will be expanding the scope of its video offering.  This will be accelerated by a […]

COLOGNE, Germany, Scott Ferber, founder of Advertising.com and Videolgy, sees the future of adtech as an interoperable scenario, not a siloed one amongst various tech vendors.   He sees Videology’s role as “stitching together” the various pieces of the ecosystem.   We spoke with him about the evolving programmatic landscape in this interview at DMEXO. […]

COLOGNE — The challenge with data is not the sheer volume of information available today. The hurdle with “big data” is knowing what to do with it, says Russell Marsh, Global Chief Data Officer at IPG Mediabrands in an interview with Beet.TV. “It’s all about how to connect the data points,” he says. “How do you identify the […]

COLOGNE, Germany –  Mobile better, IPTV best. That’s the equation for music video brand Vevo. Whilst mobile viewing has boomed for the service, which is the modern inheritor of MTV’s crown, the lounge is a more engaging space. “We’re pretty well 50/50 (viewed) mobile and other devices,” Vevo international SVP Nic Jones tells Beet.TV in this […]

COLOGNE, Germany — As “maths men” take over from “mad men” on advertising’s Fifth Avenue, the new cult of data is proving to be too all-consuming, says one advertising veteran. “We may be losing the plot – too much math, too little meaning,” says DigitasLBi and Razorfish chair Rishad Tobaccowala. “We’ve forgotten that the data […]

COLOGNE, Germany — If “data is the new oil” when it comes to advertising, Google is sitting on a geyser – but it’s happy to let customers tap rivals’ supply lines, too. Ben Barokas, GM for Marketplace Development,  sees the emerging digital ad landscape this way, he tells Beet.TV in this video interview: “Every advertiser has […]

COLOGNE, Germany –  Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform solution called Always-On. Here at DMEXCO,  we spoke with Stephen Beringer, President of VivaKi’s Audience on Demand, a Publics digital unit. Always-On will be available to all the Publicis agencies. Beringer describes the platform as […]

COLOGNE, Germany — As online video moves past its early growth stages, advertisers and media agencies believe it can play a key role in boosting overall advertising revenue and CPMs for their businesses, according to a Forrester study, commissioned by Videology. Video has the potential to drive the effectiveness of ads thanks in part to more data-driven […]

Traditionally, US customers adopt digital technology faster than those elsewhere around the world. But, when it comes to embracing new, data-driven approaches to selling video advertising, European broadcasters have got out of the gate first. “The interaction between TV and digital distribution channels is actually way more linked up than we’ve been seeing in the […]

LONDON – Civolution, the audio content recognition company (ACR), has been finding traction with partners including the WPP media agency Xaxis in powering the delivery of mobile ads synched to a particular TV commercial.  Here’s our interview with Xaxis EMEA CEO Caspar Schlickum on Xaxis Synch, a platform powered by Civolution, explaining the implementation. The […]

COLOGNE, Germany – A record 30,000 attendees will listen to over 200 speakers and see the offerings  some 800 exhibitors at next week’s DMEXCO, the tw0-day global conference of the digital media world in Cologne, Germany. At Cannes in June, we spoke with DMEXCO co-founder Christian Muche about this year’s agenda and the rising attraction […]

With the emergence of increasingly sophisticated programmatic technology, advertisers have the opportunity to harness their data to targeted consumers.  To do so, they need to build deeper data management platforms, (DMP’s).  This will be a key conversation next week at the DMEXCO conference in Cologne, says Marco Bertozzi, President of AOD, EMEA and North American Client […]

AOL’s rapid’s development of an automated marketplace, for advertisers and publishers to buy and sell digital ads, will expand  in the year ahead with a big focus on linear TV planning and buying,  says Bob Lord, CEO of AOL Platforms, in this interview with Beet.TV. Lord predicts consolidation among tech vendors in the coming months. […]

With publishers and advertisers embracing increasingly sophisticated software to buy and sell advertising on an automated basis, the advertising agency trading desks “are going to have look at how they provide value to marketers,” says Richard Joyce Senior Analyst at Forrester.   Joyce, who is the primary analyst covering programmatic advertising, joined the big research […]

LONDON –  From the emergence of programmatic television selling from  the likes of Sky in the U.K. to innovative ad-synch technologies, to the rapid maturation of the tech stacks of Google, Yahoo, Facebook and Amazon,  the selling of advertising programmatically is quickly accelerating, says Danny Hopwood, Head of Platform EMEA at VivaKi, the Publicis unit.  He […]

While advertising-supported  digital media is quickly growing, there are much larger opportunities for adtech companies.  This exists in the total addressable market (TAM).   This includes e-commerce, retail, e-payments, marketing automation and SAS, says Terence Kawaja, CEO and co-founder of the boutique investment bank LUMA Partners, in this interview with Beet.TV Kawaja will speak about […]