DMEXCO

Adapt.tv, the online video advertising platform, served one billion minutes of video ads in August,  more than three times as many as Google, comsCore reported late Friday in its summary of U.S. video sites and video ad platforms for August. In the rankings, Adapt.tv pulled past BrightRoll  to serve the second highest number of  video […]

COLOGNE — Microsoft wants to make its entire product line-up a billboard opportunity. The company wants brands to ride its many platforms and products to reach users, whether that’s via Windows 8, smartphones, gaming or Skype. “It doesn’t matter if you’re in a homeworking scenario, a stay-at-home mom scenario, an auto researcher scenario,” says corporate […]

COLOGNE — Simply running ads to monetize online video is not enough, according to one figure in the space. “One of the things we’re addressing is the fragmented device space,” Adobe’s senior technology evangelist Jens Loeffler says in this video interview with Beet.TV. “This is not the desktop browser anymore. You’re dealing with a very […]

COLOGNE — The UK’s TV networks have spent the last few years building up their distinct cross-platform catch-up services against which to sell pre-roll ads. Now they are showing interest in letting some of those ads be bought by programmatic, real-time bidding algorithms. Speaking to Beet.TV, Danny Hopwood, the EMEA platform head for ad group […]

COLOGNE – The takeaway from  this year’s DMEXCO conference was about automation — and technology advancement around advertising, reports Beet.TV’s Ashley Swartz in the second-day round up of the show. She says that while technology is making progress, their was very little discussion about the creative. She wonders when the schism between technology and creativity […]

COLOGNE – DMEXCO,  the two-day ad tech and media conference, had  a record 26,000 attendees, says Christian Muche, co-founder of the conference in this interview with Ashley Swartz for Beet.TV In the video, Muche details the development of DMEXCO and an update on this year’s event which attracted advertising agencies, adtech companies, publishers and an […]

COLOGNE — Video is a global business and global phenomenon, but from a brand point of view, the industry could benefit from more scale and collaboration, says Laura Desmond, CEO of Starcom MediaVest Group in an interview with Ashley J. Swartz for Beet.TV from DMEXCO. “The first challenge is scale,” she says. “What can be done in Germany and […]

COLOGNE — “The future is already here – it’s just not evenly distributed,” wrote sci-fi novelist William Gibson. And that’s exactly the landscape for so-called programmatic and real-time automated ad bidding techniques. “The way publishers have engaged with the programmatic space in Europe has been much more careful – they’ve thought about it much more,” […]

COLOGNE — Automated, programmatic ad-buying technologies are disrupting the display advertising market. And, increasingly, they will do the same for video ads, says one exec. “From an advertiser point of view, the idea of audience targeting is something they’re extremley keen to do across video as much as they are across other places,” Caspar Schlickum, […]

COLOGNE — The US PRISM data snooping controversy has hampered efforts to argue against European ad-targeting rules that are already too onerous, says GroupM Interaction COO John Montgomery.   GroupM is the media agency  holding unit of WPP. “The US is trying to support self-regulation – we’re trying to avoid any form of legislation by regulating […]

COLOGNE — Don’t call it “Rise Of The Machines”, but AOL’s new ad chief reckons real-time ad bidding algorithms will soon do much of the grunt work currently done by Mad Men and women. In this video interview with Beet.TV at the DMEXCO industry conflab, AOL Networks’ Bob Lord says: “Traders on the floor (of Wall […]

COLOGNE – While the automation of  buying and selling of video inventory in Europe has become well established, the introduction of real-time bidding is still some months away, says Jana Eisenstein, Director of Publishers Services at Videology, the U.S. video adtech firm. In this interview with Ashley Swartz, the London-based executive gives provides an overview […]

COLOGNE — The emergence of real-time, programmatic online ad buying is usually seen as a race toward cheaper ad pricing and, therefore, appealing more to lower-tier publishers. But, speaking to Beet.TV at DMEXCO, the CEO of AOL’s ad server business, AdTech, says he is hoping to appeal to bigger publisher brands, some of which are […]

COLOGNE –  DMEXCO, a two-day conference here, is the world’s biggest adtech industry gathering, with a thousand exhibitors and 24,000 attendees.  Virtually all the major  ad agencies, trading desks and technology providers are here, reports Ashley Swartz, founder of the New York-based consultancy Furious Minds and a regular contributor to Beet.TV Swartz outlines a number […]

COLOGNE — Earlier this year, AOL launched Marketplace, a supply-side ad platform allied to its Adtech ad-serving business that helps premium publishers sell their non-reserved ad spots. Then, the launch happened only in the US and UK. But now AOL is green-lighting Marketplace across Europe. “This is about giving publishers the controls and the choices […]

COLOGNE — Everyone in media nowadays is eager for more data to inform their business. Now AOL is hoping to bring more data to every part of the video value chain, launching a new tool called Insights. “There’s such a big gap right now,” AOL Networks international SVP René Rechtman tells Beet.TV in this video […]

COLOGNE — European mobile advertising technology company StrikeAd recently opened its first office in the United States as the company aims to grow in the mobile market, says Alex Rahaman, CEO of StrikeAd. Beet.TV’s correspondent Ashley Swartz caught up with Rahaman in this video interview taped at the DMEXCO conference for a discussion on the mobile advertising ecosystem, from mobile ad networks […]

COLOGNE — Digital entertainment technology company Rovi has rolled out connected TV ad units in Germany on TVs from Samsung, Panasonic and Toshiba, says Jeff Siegel, Senior VP Worldwide Advertising at Rovi. Beet.TV’s correspondent Ashley Swartz caught up with Siegel in this video interview taped at the DMEXCO conference for a discussion on connected TV advertising in Europe.

COLOGNE — Multiscren video advertising platform smartclip has sold out inventory in a number of European markets on smart TVs through the end of the year, says Shirlene Chandrapal, VP of Connected TV at smartclip.

COLOGNE — European publishers and sites are often highly focused on the brand control and safety features when inking online video deals, said Kirk McDonald, President of PubMatic, a sell-side platform. Beet.TV's correspondent Ashley Swartz caught up with McDonald  in this video interview taped at the DMEXCO conference for a deep dive into premium, remnant and other types of inventory as well […]