DMEXCO

COLOGNE – There are cultural and regulatory differences, but the television industry in Europe and the United States realizes it needs more unity to meet advertisers’ expectations. And the buy-side is ready to go, even though more tools are needed to fully realize advanced TV, according to FreeWheel’s Dave Clark. From his position as GM, […]

COLOGNE — It has survived the Corn Laws and economic criticism of its own. Now The Economist says it is emerging from two of its latest challenges in fitter shape. In this video interview with Beet.TV, the newspaper’s global digital revenue SVP Michael Mullaney says his title has found fear about the GDPR law and advertiser resistance […]

COLOGNE – As it extends beyond its roots of helping retailers with consumer ad retargeting, Criteo is building a new tech stack around platforms to help online retailers monetize their inventory. “They know we are sitting on a pile of data and data is gold, and they want to know how to use it,” says […]

COLOGNE – With its global programming footprint projected to reach more than 80 territories by year’s end, VICE Media today announced VICE Video Everywhere to make buying its advertising easier across mobile, digital and linear platforms. “The market is crying for more video. There is a huge shortage on that market,” says Dominique Delport, who […]

COLOGNE — The era when news publishers were happy to just adopt big ad-tech firms’ stacks is over. Now they want to control their tech and, with it, their own destiny. So says the man who runs programmatic ad-tech at one of the world’s biggest news publishers. “The key, the underlying thing across all this […]

COLOGNE – The world’s largest independent buy-side advertising platform, Sizmek, says it will roll out an advanced-television solution that fully integrates linear, addressable and connected-TV advertising inventory. It will be powered by artificial-intelligence insights derived from digital advertising to TV for optimal targeting, reach and frequency across full campaigns. In this interview today at the […]

When you are operating across multiple devices and channels to reach consumers that have fragmented in the last few years, you soon run up against a big problem. Those devices each throw off different data streams. Add that to the unique data sets also created when you buy ads through multiple places. It’s enough to […]

It is the number-nine news organization in the United States, with 52 million monthly uniques and 11 million social followers. But, like any local news company, the challenge for Advance Local is piecing together its network of local strengths in to something that has both scale and on-the-ground relevance. To date, Advance Local has made […]

If you were thinking it has been some time since the advertising world saw another technology acronym introduced, get ready to welcome the “CDP”. After DSPs, DMPs and SSPs, chat about “Customer Data Platforms” has been getting louder in 2018. But what is a CDP and what is their future? In this video interview with […]

It may be a digital world, but two of the big marketing data providers are now partnering to help brands better understand how their audiences behave in analogue spaces. LiveRamp is partnering with Criteo. In the deal, Criteo becomes LiveRamp’s first European partner for its IdentityLink product, helping to piece together an omnichannel view of […]

It is the Big Daddy of the ecommerce world and sometimes seemed to have dominated the consumer sales channel even for big brands. But Amazon is a force that can be competed against if retailers come together and get smarter with their data. That is according to one ad-tech chief hoping to leverage data scale […]

Most histories document a 2005 start date, but, to its current CEO, 2007 was the year Criteo really got going. Eric Eichmann’s milestone means the much-talked-about advertising technology company is now celebrating its tenth year. During that time, Criteo raised $250m from an IPO that valued it at $800m and courted attention for popularising the […]

Long lauded as the exemplar of ad retargeting, veteran ad-tech outfit Criteo is still investing in building out its product suite farther. This time, it is focused on personalising video ads and matching ad data with brands’ own customer data. Criteo already announced its Criteo Commerce Marketing Ecosystem back in the summer, a network of […]

COLOGNE – The shift in digital ad transactions in Sweden from insertion orders to programmatic deals has been “quite dramatic” and, as in other markets, transparency is a big challenge. “The publisher side is starting to get in sync with programmatic and understand the change that’s apparent for the moment,” says Peter Brodersen, Programmatic Manager […]

COLOGNE – With some 200 years of publishing heritage, Sweden’s largest local newspaper group solved digital advertising viewability two years ago and has since served only viewable ads. The reason was pretty simple, according to Fredrik Strauss, Head of Programmatic for MittMedia. “One of the developers said ‘Why do we even serve the ads no […]

To Time Inc., “transparency” is just another word for “validation.” And it’s nothing new to the publisher giant, which maintains a vast garden but eschews walls when it comes to sharing data with its partners. “I think when folks are talking about transparency what they’re really talking about is validation. They really want to know […]

COLOGNE — If data is still “the new oil“, get ready for a tussle between prospectors eager to control the land through which it flows. Speaking with Beet.TV for this video interview, one ad-tech exec sees a looming conflict between two industry actors who more typically do business with each other. “Data ownership is going […]

COLOGNE – Every once in a while, someone raises a caveat about being hyper sensitive about digital ad environments. In this case it’s Hearts & Science CEO Frances Ralston-Good, who says that while ad inventory should be clear the industry should be mindful of curtailing the benefits of programmatic. To be sure, the U.K.-based executive […]

COLOGNE – Could it be that the digital supply chain is finally growing up? It’s definitely maturing, with signs of consolidation, less innovation and indications that marketers’ calls for greater transparency are having an impact, according to Andrew Casale. If all of this were true, Casale would know. Back in 2003 he founded Casale Media […]

COLOGNE — In the last year, publishers’ criticism of the ad-tech vendors that help their digital ad businesses has grown louder, alongside criticism from buyers over lack of transparency. In the case of The Guardian, the publisher is currently even suing Rubicon Project in court, claiming the company kept “substantial sums” in “secret commissions” and […]