DMEXCO

COLOGNE – About a year ago, customer management provider Salesforce acquired data management platform Krux Digital, to keep pace with competitors like Adobe and Oracle. With Krux providing new muscle to the Salesforce Marketing Cloud, it has considerably upped the ante in leveraging brands’ first-party data. Salesforce Marketing Cloud Chief Strategy Officer Jon Suarez-Davis headed […]

COLOGNE – Can a hurricane top a presidential inauguration for grabbing eyeballs? At CNN the answer is a resounding yes. Breaking news also represents a “balancing test” in being able to monetize those eyeballs most effectively, as CNN Chief Product Officer Alex Wellen explains in this video interview with Beet.TV. “It looks like CNN is […]

COLOGNE — It is the leading unlimited-digital music subscription service, but Spotify is no longer an audio-only provider. In fact, Spotify introduced video advertising back in 2014. But, as it gears up to go public, the company is turning up the volume on an ad offering, video, that can likely command higher premiums than audio. […]

COLOGNE — It is a latter-day addition for the ad-tech firm which helps create marketplaces and leverage data, but The Trade Desk is now full-swing focused on profiting from the over-the-top TV advertising opportunity. Speaking with Beet.TV in this video interview, The Trade Desk inventory partnerships SVP Tim Sims explained the company’s thinking. “One of the […]

COLOGNE – In the arms race that is automated or programmatic TV, there’s much realignment occurring among tech players. They know if they’re too slow on the drawing board an Amazon or Facebook or Google will swoop in and beat them to the launch pad. This is not lost on marketing analytics provider DataXu, which […]

COLOGNE — Over the last couple of years, both advertising buyers and sellers alike have cried foul over alleged nefarious practices, high margins and unseen misdeeds on the part of intermediaries. A host of initiatives has risen to combat the lack of transparency, some of them from vendors and agencies themselves accused of hiding ad […]

COLOGNE — Mondelēz International has previously described it as one of the fastest-growing revenue generators for brands – so why are clients scrapping internally over the ecommerce opportunity? In this video interview with Beet.TV, WPP CEO Sir Martin Sorrell says that ecommerce, with which brands now have the ability to sell directly to customers and not […]

COLOGNE — Over-the-top (OTT) Internet delivery looks like becoming the Trojan Horse for an expansion of Sky’s pay-TV business in what is emerging as a post-satellite future beyond its traditional UK. This summer, Sky, the UK’s leading pay-TV company and combined telco and channel provider, announced it will launch in Spain. But, unlike its core offering […]

COLOGNE – With the proliferation of video platforms and devices has come a persistent call for a common method of viewer measurement. One simple statistic shows why: NBC hit “This Is Us” is watched evenly on linear networks and digital platforms. “What we’re seeing in terms of the impact of that on viewership is really […]

COLOGNE — At last year’s DMEXCO, WPP Sir Martin Sorrell promised he would finally join Twitter – if CEO Jack Dorsey showed up at the next event. Well, at this week’s 2017 occurrence of the digital ad gathering in Germany, the pair graced the stage together, and Sorrell joined the social network live in front […]

COLOGNE – There’s a school of thought that says most online retailers cannot compete with the likes of Amazon and Alibaba. The folks at Criteo don’t think so, which is why they have architected “a kind of alternative universe” in which ecommerce companies not only survive but thrive. Despite “doom and gloom” sentiments about competing […]

COLOGNE – It’s taken a few years, but NBCUniversal is seeing audience buying becoming a mainstream choice for more advertisers across product and service categories. This comes three years after the media company began offering its Audience Targeting Platform during the Upfront negotiating period and after the second Upfront with its Audience Studio suite of […]

COLOGNE – While the present may seem like the heyday of skinny bundles, things are just getting started. Take Hulu’s recent partnering with Spotify for college students and the pairing of Netflix and T-Mobile. “We talk about bundling products and we talk about bundling video products together, but I think what’s interesting is the opportunity […]

COLOGNE — When it comes to new revenue, the digital advertising world now looks increasingly like Google’s and Facebook’s. But there is now a groundswell movement in which publishers want to regain control of their ad-tech stack and, with it, the rules of the road. At the DMEXCO digital ad industry gathering in Germany, The […]

They have traditionally been regarded as distinct channels for advertiser strategy, but the worlds of social media and TV are now coming closer together. 4C Insights, whose product suite already let advertisers buy ads on social media in sync with TV play-outs, has partnered with Mediaocean, the software platform for media buyers, to enable the […]

COLOGNE — To US media companies, the European market can often seem like, on the one hand, a fragmented morass of patchwork negotiations and, on the other, an overbearing harbinger of heavy-handed central legislation. Both of those things may be true – and both are going to drive digital advertising business over the next year, […]

COLOGNE — Finding shoppers these days can be hard. But the world’s number-two search engine wants to help advertisers better understand buyers, nonetheless. “We have a large platform we refer to as Bing Shopping Campaigns,” says Steve Sirich, general manager for Bing Ads Marketing, in this video interview with Beet.TV. “It’s an opportunity for retail […]

COLOGNE — Amazon’s footprint is becoming ubiquitous, it scale seemingly unassailable and its data-driven consumer intelligence advantage gargantuan. But, for other online retailers, all is not lost, according to one marketing industry expert. LUMA Partners CEO Terence Kawaja says ad-tech firm Criteo’s acquisition of HookLogic last year offers hope that the long tail of rival […]

COLOGNE — If the fabled “year of mobile” has finally arrived, what about “the year of video”? Harry Kargman thinks that will be 2018, when deals the mobile ad company he founded has with two big partners kick in to high gear. Kargo, of which Kargman is CEO, earlier this year announced a deal with […]

COLOGNE – Could it be that Facebook finally considers itself to be a content company? The social media giant’s pledge at DMEXCO 2017 to institute new measures ensuring better brand safety for advertisers is a welcome example of a leadership position on the issue, according to MediaLink Vice Chairman Wenda Harris Millard. “Facebook is a […]