DMEXCO

Anna Bager doesn’t need bulky goggles to see the potential of augmented and virtual reality technology for brand marketers. The SVP and GM of Mobile and Video for the Internet Advertising Bureau expects to hear lots of discussion about the subject at the upcoming DEMEXCO 2016 confab in Cologne. “I was a big skeptic in […]

In a world where consumers are ignoring your ads, how do you win back their attention? By making content audiences actually want to consume, says one veteran digital marketing analyst. eMarketer co-founder and chairman Geoff Ramsey says the traditional approach of distributing ads – “shotgun”-style, to broad audiences, in interruptive fashion – is losing its effect. According […]

The UK’s satellite TV and broadband provider Sky has already taken a world-leading deployment in addressable TV advertising under its AdSmart technology. Now it’s looking to combine its multi-platform offerings in to a single ad proposition. AdVance is the name given to a new suite from the company’s Sky Media ad sales division, threading together data from TV […]

COLOGNE – One audience is not the same as another, according to the CRO of Lotame, an ad tech company that is geared toward helping clients use data to better target campaigns. “We’ve got the opportunity to learn from a company’s first-part data, learn from what’s performing within a campaign and be smarter about how we constitute […]

COLOGNE – In just seven years, the DMEXCO exhibition and conference in Cologne, has joined the venerable Cannes Lions and CES, as an essential event in the advertising, technology, media and marketing space, says Wenda Harris Millard, president and COO of powerhouse consultancy Medialink. Millard, who worked with DMEXCO co-founder Christian Muche in earlier days […]

COLOGNE — Programmatic ad tech data software provider eXelate says it is ready to amplify Nielsen across Europe, after its acquisition by the audience company earlier this year. “The first thing on the list is to extend the number of Nielsen-branded audiences – demographic, FMCG, retailer – across Europe (from the UK),” eXelate Europe MD Matt Bennathan tells […]

COLOGNE — Over the last couple of years, we have heard a lot about Teletrax, now part of 4C Insights, whose technology lets advertisers buy slots on digital media in sync with their TV airings. But another vendor is playing in a related space. Like Teletrax, Munich-based Wywy also uses TV monitoring stations around the world to understand […]

COLOGNE — An industry which is such a mix of technology, creative and business skills should be pulling employees from across the board. But is that really happening? One ad exec says future requirements compel execs to hire more diversely. “I’m lucky enough to work in an organisation where I don’t really see that challenge quite so […]

So-called “addressable TV’, the ability to deliver personalized TV ads to individual households, is set to revolutionize the business – if only it can get off the ground in earnest. “There’s a lot of talk about addressable TV. The market is trying to look for what is real,” comments digital ad group 4C Insights‘ CEO […]

COLOGNE — The sea of advertising technology platforms in which the industry is which the industry is currently swimming is threatening to overwhelm. Whilst each platform promises to make life better and easier, the reality may be the opposite. “There is a proliferation of ad technology – it’s only made the business of video harder.,” according […]

COLOGNE — So-called “programmatic” technologies for automating, planning, targeting and executing online advertising buys have revolutionised the online display ad sector – now they are making in-roads in to video. “Programmatic is changing the media landscape,” according to video ad tech platform vendor TubeMogul’s managing director Nick Reid, in this video interview with Beet.TV. “IHS […]

COLOGNE — Many operators out there are busy launching initiatives to super-target digital TV viewers. But, when you’re a telco with paying subscribers, you’d better be sure you don’t do anything that annoys your paying customers, says a Belgian quad-play provider. “As a telco, we see our users not only as an audience, we see […]

COLOGNE — Medialaan, the commercial media operator serving the Flemish-speaking Flanders region of Belgium, began making full shows available online last year. Now it is gearing up to better-monetize its full-show assets with online advertising. “It’s been better than we expected,” Medialaan digital head Olivier van Zeebroeck tells Beet.TV in this video interview. “After one year, without […]

COLOGNE — As an acronym, it doesn’t seem to make any sense. But “IVT” (that’s “invalid traffic”) is now the new industry jargon for what had been called “non-human traffic”, the scourge of online ads being triggered to defraud advertisers using fake views. The Media Ratings Council this summer put together guidelines for tackling the problem, […]

COLOGNE — Soccer is big in Germany – and that means soccer is watched a lot, not just on traditional TV but also on new online TV services. That’s what the satellite and telco operator Sky Deutschland is discovering in its multi-platform online viewing service brand, Sky Go. “If you look at the Bundesliga, for example, we […]

COLOGNE — When it comes to technology adoption, conventional wisdom goes that the UK, France and Germany – in that order – tend to take on new practices ahead of the continent’s pack. But that belief has been up-ended by an IHS research report which shows another country leads the way. “The top market is the […]

COLOGNE –  Native or custom advertising units, is powering profitability for the Chicago-based satirical publisher The Onion, says CEO Mike McAvoy, in this interview with Beet.TV at DMEXCO last month. Big marketers including Ford are on board  with custom campaigns.  The business of display does not work for publishers without massive scale, he says. Helping the bottom […]

COLOGNE –  Putting the power of data management into the hands of its clients, is the primary genesis of the Publicis’ DMP offering, explains Armel Bursaux, Data and Analytics Director of Starcom MediaVest, in this interview with Beet.TV last month at DMEXCO. SMG parent Publicis announced its DMP in collaboration with Adobe at last year’s […]

COLOGNE – Known in the media and adtech industries as a powerful networker, with glitzy parties in Cannes and at CES, MediaLink is expanding with dedicated practices around programmatic advertising, a content creation unit and a very active role in many of the current agency reviews, explains Dee Salomon, CMO, in this interview last month […]

COLOGNE — Programmatic ad-trading technology has been used to automate and refine the process of buying and selling online display ads. Now it is also making in-roads to online video. Next, many hope it will similarly revolutionise TV advertising. But is programmatic automation really all it’s cracked up to be? “When people talk about programmatic and they […]