Programmatic from the Sell Side, a Video Series from DMEXCO, presented by PubMatic #LetsBeClear
Programmatic Now ‘A Much More Refined Way’ To Transact Media: Condé Nast’s Jim Norton
Although it may feel like programmatic advertising has been around forever, it’s actually “still new and it’s still very much involving,” says Condé Nast’s Jim Norton. Along the way, the industry has gone from an open-bidded marketplace where it was “a bit of spray and pray and hope you get good impressions and good audiences” […]
Demand Source Diversity Yields More Than 100,000 Monthly Buyers: Advance Local’s Jeff Sutton
Think local, act local could well describe the mindset at Advance Local during its two-decade evolution from a newspaper group to a print and online publisher. Now generating some 50 million monthly unique visitors across 10 sites, the company is the #1 news and information site in each of its markets, per comScore. “We’re really […]
New York Times’ Sara Badler: Taking The Direct Programmatic Sales Route With Few SSP’s
Sara Badler is quite direct when discussing programmatic advertising at The New York Times. Much like the Times itself. “We are still very much a direct business. We are a programmatic direct business,” Badler, who is Director, Programmatic Advertising for the Times says in this interview with Beet.TV. One thing that distinguishes the Times is […]