Establishing Measurement Standards in a Converged TV World, a Beet.TV Leadership Series at CES 2023 presented by Innovid

LAS VEGAS – The measurement of television audiences has been in flux as buyers and sellers of advertising seek metrics that accurately reflect the major change in people’s viewing behavior since the onset of the pandemic. Getting past the test-and-learn phase of developing new measurement tools that can be scaled for mass audiences has been […]

LAS VEGAS – The measurement of television audiences is evolving to encompass multiple platforms, expanding beyond traditional live linear broadcasts to on-demand streaming. Measurement data also include ways to evaluate the outcomes from different commercials sent to different households during the same programming, or what’s called addressable advertising. “With addressable advanced television, clients can actually […]

LAS VEGAS – Consumers have more ways to watch video programming than ever before, whether they’re tuning into news from a local television station or streaming an on-demand movie. Advertisers, agencies, media owners and measurement companies are engaged in continual discussions about the best ways to quantify these viewing behaviors to help set the value […]

LAS VEGAS – The global economic outlook has become a bigger source of worry amid high inflation, rising costs to borrow money, war in Europe and significant job cuts at technology companies. As in past economic cycles, the uncertainty is pressing marketers to find ways to show measurable results from advertising budgets that may be […]

LAS VEGAS – Consumers divide their time among multiple media channels and electronic devices, challenging advertisers to figure out the best ways to reach them. Marketers also want to identify the best combination of attributes that delivers an outcome. “As we’re seeing things evolve, it’s giving us more insight into behaviors taken, what consumers are […]

LAS VEGAS – Marketers this year will be to evaluate which different providers of media measurement provide the best insights into the television viewing behaviors of consumers they want to reach. That includes Nielsen’s tools for cross-platform measurement of linear television and streaming. “There’s some very exciting things going on. You’ve got Nielsen One rolling […]

LAS VEGAS – Personal information that people provide directly to companies has become more valuable as consumers grow more aware about protecting their privacy. Beauty giant L’Oréal has a trove of such first-party data that provide an important resource in making its spending on advertising more effective. “This year especially I’m really looking to spend […]

LAS VEGAS – The ability to show different advertising to different households during the same shows on national television this year will become more available to brands. Measurement and attribution are necessary parts of this growth. “A lot more measurement companies are coming out asking for data, exposure data to be shared so that they […]

LAS VEGAS – Determining the value of an advertising impression on television has become more complex as consumers divide their time among a wider range of viewing devices. This diversification is leading media buyers and sellers to adopt more measurement methods in their negotiations. “There will no longer be a single currency in our marketplace. […]

LAS VEGAS – Setting the value of advertising transactions in what’s mostly known as a currency has been a key topic as marketers aim to compare different media outlets such as traditional linear television with on-demand video streams. But measurement has many other roles in helping media buyers and sellers to understand the marketplace. “There’s […]

LAS VEGAS – Marketers what to know not only that target audiences saw their advertisements, but also that their campaigns led to an action such as a store visit, app download or final purchase. Obtaining those metrics has become complicated as the media environment becomes more fragmented into different silos or “walled gardens.” “We still […]

LAS VEGAS – Economic disruptions can be painful, but they also can drive greater innovation. As the world’s commercial activity slows, marketers and advertising agencies will be making tough decisions about the business partners they want in the next recovery. “It’s gonna be a year of reckoning for sure. There’s an overabundance of companies right […]

LAS VEGAS – Consumers are spending more time with streaming video than with traditional linear television and marketers want to reach them as platforms such as Netflix and Disney+ expand their advertising inventories. “It’s pretty obvious that eyeballs are shifting and the reason that dollars are not yet following suit as we get from a […]

LAS VEGAS – Omnicom Media Group, the media planning and buying unit of Omnicom Group Inc., and Albertsons Media Collective, the retail media arm for grocery chain Albertsons Cos., announced a collaboration aimed at helping brands to target audiences and measure performance on connected television. Omnicom Media will be able to combine audience data from […]