Future of TV Ads Global Forum 2019, presented by Finecast

LONDON – A couple of years after the media industry’s great ad transparency outcry sparked, a consensus emerged over why a change in pricing model would be necessary. Cadi Jones is convinced that change – from ad-tech intermediaries taking a percentage of media spend to simply taking a flat, fixed fee – is right. (We […]

LONDON– How will media buys change during the 2020 election? According to Ashley J. Swartz, CEO and founder of Furious Corp., the focus will shift back to what’s tried and true: television. In an interview with Beet.TV, Swartz explained that digital, digital targeting and social media will continue to be important, but after a tumultuous […]

LONDON — TV distributors no longer have to hold themselves back by selling ads according to channel. Nor do they have to limit themselves by offering ads only from their own marketplace. TVbeat, a technology company, says they should open up and go wide. In this video interview with Furious Corp CEO Ashley J. Swartz […]

LONDON– In the television industry, the 2010s were marked by a ratings rebellion and a pivot towards impressions. In an interview with Ashley J. Swartz, CEO and founder of Furious Corp. on behalf of Beet.TV, Calum Smeaton, CEO and founder of TVSquared, says there’s still a long way to go as far as performance measurements […]

LONDON — After its UK subsidiary Virgin Media spent the last two years integrating with rival pay-TV operator Sky to light up targeted TV ad capabilities, Liberty Global will use the deal as a template for future European roll-outs. In 2017, rival Virgin Media, a cable TV operator, announced it would take on Sky’s AdSmart to power […]

LONDON — It’s a fragmented world, and none more so than in a fragmented continent. Advertisers want to be able to reach viewers across the plethora of video screens and services – but their agencies are hard-pressed to measure their impact. That goes doubly so when new services keep popping up which don’t necessarily subscribe […]

LONDON – It was one of the most promising early pioneers of the digital video technology world. Could Sorenson Media finally be about to make it big? Nielsen last year acquired Sorenson Media, the early video encoding pioneer which had since moved in to enabling household-level addressable TV ad targeting but which had since filed […]

LONDON– Over the past decade, TV had a tough time finding its footing within the changing market. While a look ahead doesn’t provide much immediate clarity, according to Jon Watts, managing partner of London-based MTM, this isn’t necessarily a cause for concern. “In session after session, I think we’ve seen a TV industry coming to […]

LONDON – Live sports used to be the cornerstone of pay-TV providers’ bundled strategy. But, with classical pay-TV subscriptions around the world plateauing, many pay-TV companies are now peeling out sports from their bundle, via over-the-top internet streaming offerings. Case in point – Australia’s Foxtel, which has around three million total subscribers but which last […]

LONDON — It’s half a year since three of the biggest US cable TV groups came together to unite TV distributors around addressable targeting technology. Going in to a new year, one of the technical partners delivering the project says it will pilot the initiative in 2020. Comcast, Charter Communications and Cox Communications announced On […]

LONDON – Ad agencies are rearchitecting themselves to meet the opportunities of advanced TV technology that promises them the ability to reach individual households or precision-targeted groups of individuals. That is the observation from one group providing a helping hand to agencies under the banner of the world’s largest agency holding group. Finecast claims to […]

LONDON – It is already helping advertisers understand what viewers are watching on TV channels around the world. Now it is gearing up to increase its European footprint significantly in the year ahead. TV ad-tech firm Samba TV tells Beet.TV it just inked a deal that will allow it to so so. “We recently did […]

LONDON – The US advertising industry could take a lesson from the European market and learn how to cooperate across divisions, according ot Ashley J. Swartz, CEO and founder of Furious Corp. Swartz spent time in London interviewing industry executives based in the UK and the rest of Europe for Beet.TV ad the Future of […]

Roku is the world’s most popular add-on internet TV device. But, in a world where more new TV sets are now shipping with internet services built in, Roku is going to need to change to defend its position. After previously getting its software embedded on TVs from TCL, Sharp and Hisense in the US, Roku […]

It is the addressable TV technology that started by storing alternative commercials on satellite subscribers’ set-top boxes, then grew in to one of the world’s most revered such systems. Can Sky’s AdSmart now become a global standard in the deployment of household-targetable TV advertising? After the European provider’s acquisition by Comcast last year, after it […]

2019 was the year during which the proliferating range of options for buying targeted TV ads proved enticing but confusing for marketers. That precipitated a range of initiatives, collaborations and consortia aimed at making things simpler, achieving scale and reducing the number of players buyers need to work with. But, outside of the US, things […]

The promise of addressable TV – the technology which allows advertisers to reach individual households – may seem to be all about the targeting. But true use of the opportunity is running wider than that. This is according to one man whose addressable TV company is celebrating having achieved a depth of real use cases. […]

LONDON– Brian Wieser, global president of business intelligence at GroupM and former securities analyst, predicts that political advertising in the US will spike to $10 billion in 2020, a 45% increase from 2018. Even that, he says, might be conservative: Mayor Michael Bloomberg, a late Democratic nominee entrant, has already pumped nine figures into the […]

LONDON – With initiatives like OpenAP, Ampersand, Project OAR and more making big announcements, it is clear that 2019 was the year when collaboration became the key imperative in seizing the opportunities of advanced TV ad targeting. In Europe, the leading pay-TV provider Sky has long been forging a collaborative path with its pioneering AdSmart […]

LONDON –   A year after acquiring the former Videoplaza video ad technology from its latest owner, ad-tech firm INVIDI says it has launched a new software suite, aimed at uniting the disparate worlds of advanced TV advertising. In December 2018, INVIDI, which is owned by a consortium of groups, acquired Pulse, the technology of the […]