Future of TV Ads Global Forum 2019, presented by Finecast
Linear TV Will Light Up Addressable Ads: Cadent’s Krysczun
LONDON – The ability to precision-target TV ads at individual households – currently limited to a relatively small proportion of available broadcast time – will soon expand to the majority of inventory, according to one exec making it happen. Keith Kryszczun, president of global sales at Cadent, a technology company which enables the practice for […]