GDPR: Evolution not Revolution, a series presented by Criteo

Europe’s new consumer data privacy rules have been touted as having a massive impact on the digital advertising world. But, for companies and countries which already sing from the same hymnsheet, could the impact be muted? In this video interview with Beet.TV, one of the biggest ad-tech companies discusses the likely effects – or non-effects […]

More than 40% of US companies remain open to fines of up to €20 million for non-compliance with new European consumer data legislation. The General Data Protection Regulation (GDPR) came in to effect back in 2016, whilst the final deadline for compliance comes this May. Now any global company which deals with EU citizens’ data must […]

It wasn’t supposed to be this good. When Apple introduced Intelligent Tracking Prevention (ITP) in September, ad targeter Criteo said its revenue would be slightly impacted. With Europe’s new GDPR privacy rules also looming, some observers were saying Criteo was toast. But it hasn’t quite turned out that way. On Wednesday, publicly-listed Criteo reported annual revenue […]

Europe’s new consumer data privacy rules could make it harder for smaller ad-tech companies to operate, driving a new wave of platform consolidation. That is according to the privacy chief from the world’s largest media investment group. The General Data Protection Regulation (GDPR) came in to effect back in 2016, whilst the final deadline for […]

Looming legislation that will change the rules of the game for ad tracking may be regarded by some with fear – but could Europe’s new General Data Protection Regulation (GDPR) actually be beneficial for everyone? For the uninitiated, the GDPR came in to effect back in 2016, whilst the final deadline for compliance comes this […]

After the looming final deadline for compliance with new European data privacy legislation, advertisers will find it harder to measure their campaigns and will return to a more traditional method of placing their ads. That is the view from the boss of one of the leading ad-tech platforms, Sizmek CEO Mark Grether. In this video […]

He once ran programmatic advertising at one of the world’s largest news publishers – so what does Matt Prohaska think about the impending final deadline for compliance with new-look global consumer data protection legislation? “Belated” and “complacent” would seem to sum up his view of many publishers’ readiness for the European Commission’s new General Data […]

With just a few months left until the final deadline for compliance with new European privacy legislation that passed two years ago, how much impact could the new policy make? Views of executives interviewed for Beet.TV’s GDPR series range everywhere from “not much” to “world-changing”. But one of the world’s leading online publishers thinks the European […]

Advertising technology will need to change fundamentally from this May, according to one of the leading suppliers of such technology. May 25 is the final deadline for compliance with the European Commission’s new General Data Protection Regulation (GDPR), legislation which came in to effect two years ago and which gives consumers significant new protections against their data being […]

Looming new European legislation governing how global companies track and process consumer personal data seem to pose a big challenge to the new-wave of pumped-up ad-tech practitioners. But one boss at the centre of the ad targeting boom thinks the so-called “GDPR”, whose final compliance deadline comes this May, is a force for good that […]

What if a switch was suddenly flipped that meant advertisers and their data partners would have to gain explicit consent from audiences to be tracked, and that allowed those targets to demand a stop to processing of their data in future? That’s what happened in Europe in 2016 – but the law that was passed […]

The rules around consumer consent for digital tracking will be reset this coming May – but not everybody is yet prepared to change their business to cope. The European Commission’s General Data Protection Regulation means new measures that must be followed by any global company processing EU citizens’ data, with penalties of up to 4% of global […]

The American marketing industry is under-playing the big effects of looming European data legislation, which will slow down data targeting innovation by up to two years – that’s according to one ad-tech company chief who is sounding a warning to the industry. The European Commission’s new General Data Protection Regulation (GDPR) came in to effect back in […]

Digital advertisers will wake up to a new dawn on May 25, one in which they had better tread carefully with how they use audience data – or risk a new penalty fine of up to 4% of global turnover. The European Commission’s General Data Protection Regulation updates prior consumer data protection rules in a […]

Will new data protection legislation coming May 25 prove apocalyptic or just a bump in the road? With less than 100 days to go to the European Commission’s new General Data Protection Regulation, the US advertising sector seems split on the issue. On the one hand, expert ad-tech deal-maker LUMA Partners CEO Terence Kawaja says GDPR […]

Europe has become a “hostile” environment for digital ad tracking – but, even so, ad-tech companies must comply with the European Commission’s new General Data Protection Regulation (GDPR), according to one ad-tech firm which says it is “struggling” to cope with the new legislation. “About six months ago, I would say that perhaps the industry had not […]

The new law has been in black and white for more than two years – but, still, the proof of its pudding will only be known after the final deadline for compliance comes in to effect this coming May. That is according to one ad-tech company exec thinking through the effects of the European Commission’s new […]

Europe’s looming new data protection rules, which strength consumer protections and will require data handlers and processors to gain explicit consent from users, are scaring a lot of businesses that hold data on people. But GDPR, whose final deadline comes on May 25, doesn’t have to be scary, and companies don’t have to look at […]